Seeing ＂Vigor＂ in Holiday Market ｜ ＂Immersive Experience＂ The Vigor of Urban Business Circle

CCTV News:During the National Day holiday, shopping, catering and other consumption ushered in the traditional peak season. According to the traffic monitoring data released by the National Information Center recently, the markets in Beijing, Shanghai, Shenzhen, Zhejiang and other places are active in consumption, and the "2022 International Consumption Season" activity continuously promoted by the Ministry of Commerce allows consumers to experience the vitality of urban business circles in an immersive way.

This holiday, Shanghai Maoming North Road turned into a time-limited pedestrian street, with trendy brand blocks and popular food shops. More than 30 independent bookstores and more than 90 cultural and creative brands gather here, reading and sharing, music performance and food experience, with dynamic music outside and quiet books inside. The combination of music and books makes the independent bookstores in this city more vibrant, and also makes the old streets in autumn full of vitality.

The thermal index of the national business circle shows that on the evening of the first day of the National Day holiday, Shanghai, Beijing, Guangzhou, Shenzhen, Chongqing, Chengdu, Changsha and other key cities showed an obvious economic recovery trend, and the passenger flow index of popular shopping centers in the country was significantly improved compared with that before the holiday. At 20: 00 on October 1, 2022, the passenger flow index of national shopping centers increased by 26.8% compared with the same period in 2021.

Located in Sungang District, Luohu, Shenzhen, this shopping center, as the first one-stop shopping center with the theme of market in Shenzhen, attracted 30 brands to enter Shenzhen for the first time. The unique combination of "block +MALL" has attracted many citizens to experience and punch in.

In Hangzhou, Zhejiang, the interactive experience of "one-day shopping mall tour" is the choice of many consumers during holidays. In this department store in Hangzhou Wulin Business Circle, customers can have a drink, listen to singers and feel urban camping directly in the beach camp arranged on the outdoor platform of the shopping mall.

Shopping mall sales data show that in the past week, the sales of peripheral equipment related to holiday travel, such as outdoor tide rides, camping equipment and travel artifacts, have become hot, and the sales of camping equipment have increased by 3.4 times compared with the same period of last year. In addition, in Shandong, smart home ecological scenes such as "smart living room, smart bedroom and smart kitchen" have also been placed in a conspicuous position in the store as a whole.

Based on the data of major e-commerce platforms, the reporter found that on the first day of the National Day holiday, the consumption upgrade of household appliances showed a new trend, and the popularity of improved household appliances soared. The sales of water purifiers, air purifiers, sweeping robots, floor washers, dishwashers and other products all increased by more than 100%.