In terms of appearance, judging from the previously exposed photos, the front face of the new allroad continues Audi’s family-style design language, and the iconic hexagonal air intake grille, together with the unique front enclosure, makes it look younger and more dynamic. The overall shape has many similarities with the new Audi A6avant. The headlight groups on both sides use the latest led light source and are decorated with chrome-plated decorative strips, which looks more exquisite. In addition, the new car also provides two different styles of air intake grille for consumers to choose from. On the side of the car body, the waistline design of the new car is very tough, with multi-spoke rims and black scuff plates, which is full of movement. Silver decorative strips are also decorated around the window to make it look more textured. The design style of the new car tail is also very similar to the brand-new. A silver decorative strip connects the taillights on both sides, further widening the visual effect of the whole car.

In terms of interior, Audi A6avant avant-garde adopts Audi’s latest virtual cockpit design style, and the cool all-LCD instrument panel +10.1-inch central control LCD screen not only enhances the sense of technology in the car, but also effectively enhances the sense of luxury in the car.

The length, width and height are 4951×1902×1504mm respectively, and the wheelbase has reached 2925 mm. In the same class, the wheelbase of Audi A6 ranks 11th. As a medium-sized and large-sized car, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the car body. The design of skylight also increases the subjective space feeling of front and rear passengers. In the same price and class, the trunk volume of Audi A6 ranks third. The storage space in the car is quite satisfactory and basically sufficient. The interior space of the luggage compartment is relatively regular, with very good longitudinal depth and high expansibility, and the space performance is generally ideal.

Audi A6Allroad Explorer 55 TFSI quattro exclusive off-road model adopts 3.0 engine, with maximum horsepower of 340 and peak torque of 500, matching with wet dual clutch (DCT) gearbox. The 3.0 engine with Audi A6 is quite satisfactory in power performance, with weak low torque and can feel hysteresis. The official measured acceleration of Audi A6 is 5.6S, ranking 5th among 400,000-800,000 medium and large-sized cars.

The active/passive safety configuration of Audi A6 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand the Audi A6, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased the Audi A6 in history. It can be seen that what people are most satisfied with the Audi A6 is that its interior looks good. In addition, the smooth body and advanced interior are also the points that people like it.

Recently, the Ministry of Industry and Information Technology announced a set of latest application information, from which Xiaobian discovered BYD’s brand-new model-Seal 06. Seal 06 adopts the latest design style, with a wheelbase of 2790mm, and is expected to be equipped with BYD’s new generation DM-i super hybrid technology, which is expected to be listed this year.

In terms of appearance, Seal 06 adopts the design concept of ocean series, the common closed grille, the LED headlight group with double L design on the left and right sides, and the exaggerated C-shaped cooling opening below, which is decorated with chrome trim under the upper license plate, making it fashionable and dynamic.

On the side of the car body, Seal 06 adopts a small slip-back design, with a coordinated proportion, a semi-hidden door handle, chrome-plated trim strips to outline the window, a two-stage waistline, and a concave door panel to reduce wind resistance and enhance the sense of movement on the side of the car. In terms of body size, Seal 06 is 4830mm long, 1875mm wide, 1495mm high and 2790mm wheelbase, which is closer to the mainstream A+ class car in size. In terms of wheel hub size, Seal 06 will provide R16, R17 and R18 in three different sizes.

At the rear of the car, Seal 06 adopts the popular penetrating taillight group, blackened, water-drop modeling on the left and right sides, and double-layer and double-color design is adopted in the rear enclosure, with chrome-plated lines embellishing and rich layering, which enhances the sense of movement.

In terms of power, Seal 06 will be equipped with a plug-in hybrid power system consisting of a 1.5L engine with model BYD472QC. The maximum power of the engine is 74 kW, and the motor is divided into high and low power, with maximum power of 120 kW and 160 kW. It is equipped with lithium iron phosphate batteries, and it is expected that two power versions will be provided. One is equipped with a 10.08kWh battery, and the WLTC has a pure electric cruising range of 60km, and the other is a 15.874kWh battery, with a pure electric cruising range of 90km. It is reported that Seal 06 is expected to be equipped with BYD’s new generation of DM-i super hybrid technology, and the fuel consumption per 100 kilometers under NEDC working conditions is less than 3L.

Write it at the end

Seal 06 is positioned between seal DM-i and destroyer 05, which is another masterpiece of BYD in the car market, and the price is expected to be between the two. As a brand-new model launched by BYD Ocean Network, Seal 06 is not only expected to be equipped with BYD’s new generation of DM-i super hybrid technology, but also very eye-catching in appearance design and space size. After listing in the future, it will have outstanding competitiveness in the new energy car market. Are you looking forward to Seal 06?

The more "flash collapse", the more anxious it is for netizens! How can I buy this car when I have made up my mind? It’s definitely jumping into the pit. The urgent price that hasn’t been set has jumped to this level. Do you want to get on the bus? Who would have thought that a car company could be dissolved after a meeting? There are many ways for car companies to storm thunder, only you can’t think of it. It is one thing for car companies to be troubled. As ordinary people, I believe everyone is more concerned about whether this will "bargain-hunting". I have been engaged in the automobile industry for more than 10 years. Based on my experience, I will help you analyze. Can you buy it at half price or even 40% discount?

Simply considering the price/performance ratio, is the 40% discount more likely to be missed?

First of all, stores all over the country no longer accept new car orders, and now they are still open for delivery, so now we can only start from the used car market if we want to bargain-hunting.

At present, many car owners have hung up their quasi-new pole in a fish or some forums. For example, a car with an original price of 249,000 hangs 140,000, which is close to 50% off.

Then we also consulted some familiar second-hand car dealers. At present, only a few car dealers are willing to accept such brand models that are on the verge of bankruptcy. Even if there are, they will basically accept cars at a 50% discount. For example, a 230,000-year-old quasi-new car will cost 110,000-120,000, and if it is one year old, it will go to around 100,000, which is almost 40% off. Combined with the owner’s quotation, you can really buy a new or even quasi-new Extreme Yue at a discount of four to five.

So is this price fragrant? For example, buying a quasi-new Extreme Yue 07 for about 120,000 yuan is really a mistake from the price point of view. Take a look at the new cars with the same budget of 120,000 yuan, such as MONA M03 and Ai ‘an RT in Tucki, which are all compact, with motor power of about 160kW and battery life of 500-650km (CLTC), and the long battery life version with 100-degree Kirin battery went to 880km(CLTC).

The Extreme Yue 07 can be regarded as an extreme krypton 007 with Baidu interactive and intelligent driving as its core. Compared with M03 and Ai ‘an RT, the three electric systems, chassis specifications and configuration standards are all at the same level.

In other words, if you buy a second-hand Polar Yue now, whether it’s 01 or 07, the mechanical quality alone is equivalent to crushing 100,000-class MONA M03 and Ai ‘an RT with a fracture price of 45% for Polar Krypton 001 and Polar Krypton 007. That car experience is really different.

Unexpectedly, the gold content of Xia Yiping’s phrase "the king of endurance and cost performance" is still rising.

Moreover, in these two days, the after-sales service of Jiyue Automobile has been confirmed to be fully accepted by Geely Link, and the information released by Yang Xueliang, senior vice president of Geely Holding Group, in Weibo also indirectly confirmed this news. He said that since the ultra-yue car is manufactured by Geely, Geely will naturally be responsible for the after-sales service of hardware.

Extremely, at least there is a hard father at the bottom, which is better than Weimar, Gaohe and Hengchi.

But with Geely Baidu at the bottom, does it mean that there is a chance to turn over in the back? Now you can get one at the bottom? Let’s stop. At present, the risk of subsequent use of the ultra-Vietnamese car is still very high.

Intelligent selling point may become a pain point!

The first is software services. There is also a video streaming out these days. An extreme engineer reminds car owners that some smart driving and networking functions may not be used in the future, emphasizing the need to keep NFC cards, UWB keys, and don’t uninstall brand APPs, so as to avoid the failure of mobile phone keys after the app stops maintenance.

This is the most painful point for car owners after the collapse of Internet car brands. Even if the car system fails, such as black screen, crash, etc., basic functions such as map navigation, air conditioning adjustment, volume adjustment, seat ventilation and heating will not be used, even the traditional old fuel car can not be compared.

To make matters worse, China Mobile said that it would stop the internet as long as it was in arrears. As for OTA, let alone think about it.

Repairing cars is expensive, premiums are rising, and follow-up costs are not low.

The other is the problem of spare parts. Although Geely took over the after-sales service, some unique spare parts may be more expensive in the absence of continuous mass production, which can be understood as the difference between retail price and wholesale price. And the expensive repair of the car will naturally affect the renewal of commercial insurance, and the premium is more expensive, and it is possible to refuse insurance.

The last one is the problem of changing cars in the future. There is a high probability that the first-generation car owners will experience the dilemma again, either selling at a low price or smashing their hands.

It is also budgeted to buy a new MONA M03 car and replace it with a new one in three years. According to the current three-year residual value of about 46% of new energy vehicles, it is normal to lose 70,000-80,000 yuan. However, after more than 100,000 bargain-hunters have been used for three years, it is a high probability event to sell 20,000-30,000 yuan, that is, a loss of 100,000-10,000 yuan. This account is not worth it unless you are prepared to open it for ten or eight years.

To sum up, at present, it costs about 100,000 yuan to buy a 200,000-class Sandian, a car machine and a smart driver who may become "mentally retarded", the subsequent maintenance premium is not cheap, and there is a high probability that the "buyout system" is rotten in the hands of the quasi-bankruptcy. Do you think these factors add up to be worth this 45% discount? Talk in the comments section.

What kind of car can be called a heavyweight? I think that ordinary people can afford it and experience it well is definitely one of the standards, and it is such a car. The starting price of M03 has been officially confirmed to be no more than 135,900, and even if it finally comes to the market with a price of 128,800 or even lower, it is not impossible, while 150,000 can buy its middle and high-end models, which is very close to the people.

Comment on MONA M03 in Tucki:

Cheap car, distinctive design, and practical hatchback!

Advantages:

1. The price is affordable enough for most people.

2. Good driving comfort and leapfrog experience.

3. The wheelbase is 2815mm, and there is enough longitudinal space in the car.

4, the design has its own characteristics, and the rear of the car is especially beautiful.

5, the car experience is smooth, and there are small features.

Insufficient:

1. The head space in the back row is cramped

2. Advanced intelligent drivers can only expect the MAX version.

Drive beyond expectations

As for the affordable price, we talked at the beginning. As far as I know, there must be some surprises in the final listing price, so I also directly regard the price as one of M03′ s advantages. Based on this, let’s talk about the feeling of driving again, and there will be a basic reference standard. The price of 100,000 yuan, whether it is the former Wang, Wang, Wang, Wang, Wang, Wang, and Wang, or the popular Qin PLUS EV and Wang, will achieve the performance of compact family cars, and some of them have obvious shortcomings, and the performance of M03 is better than them.

If you want to experience it yourself, you can focus on three aspects: the feeling in the bumpy car, whether the brakes nod, and the noise performance when driving. These three excellent performances can make the comfort feel good.

In addition, L2-class driver assistance and automatic parking functions are standard, among which automatic parking has also successfully completed the parking of broken road parking spaces and no parking spaces in our experience, showing first-class performance (shown in the video above). As for driving assistance, it can’t be required by XNGP standards, but there will be a MAX version with stronger intelligent driving ability, which I believe will reflect the level close to the high-level XNGP.

Long wheelbase brings large space.

Tucki MONA M03 has a body size of 4780/1896/1445mm and a wheelbase of 2815mm, and its measurements are relatively conventional. However, the wheelbase is quite long in a compact car, which is finally reflected in the interior space. The rear leg space is also a medium-sized car, and the trunk space is comparable to that of a medium-sized SUV under the hatchback design.

It should be noted, however, that M03′ s slip-back design still has an impact on the rear head space, which makes adults feel a little cramped when riding, and at the same time, the rear seat height is too high, which is also a major reason for its limited head space.

The design has characteristics.

Some people say that the MONA M03 in Tucki is the best-looking A-class car, but my colleagues around me have objections. It is normal to have different views on the design, but we can agree that this car looks memorable, which is enough. You may not please everyone, but it is a successful design to make some people remember it.

Car experience is smooth.

In the previous static experience, we also specifically talked about some performances of the car. Generally speaking, it is silky enough to use. The large screen size is 15.6 inches, and the screen accounts for 88.5%. It has high brightness and high color reproduction. The 8155 chip is equipped with a large 16GB RAM. The hardware may not be top-notch, but the experience is very good.

On the other hand, the overall use logic of this car machine is the same as that of tablet and mobile phone, which is very easy to use, and the total menu level is only three layers, which is very convenient to use.

Summary: A good car that everyone can afford.

Last week, He Xiaopeng announced that the order for M03 exploded. In fact, when I learned about this car, I was not surprised that it would explode if it was sold at a price not higher than 135,900. This is an affordable product with excellent strength in all aspects. In fact, in addition to the above-mentioned comfort in driving, easy use of automatic parking, large space, unique design and smooth car experience, it also comes standard with CLTC 620km battery life and 15 minutes. Finally, MONA M03 in Tucki will be listed on the 27th, and interested friends can continue to pay attention to our report.

[CNMO Technology News] On November 18th, Huawei officially announced that it would hold the Huawei Mate brand ceremony at 14: 30 on November 26th. It is widely speculated that Huawei will officially release Huawei Mate 70 series, Huawei Mate X6 dual folding screen mobile phone and Zhijie new S7 electric car at this event. CNMO noted that the new products that Huawei will release on the 26th may be far more than the above models.

On November 18th, Bruce Lee, Huawei terminal BG CTO, issued a document to warm up Huawei Mate brand ceremony. According to the platform information, the device used by Bruce Lee is a "HarmonyOS device to be released soon". It is worth noting that this "HarmonyOS device to be released soon" is probably not Huawei Mate 70 series, because when Yu Chengdong, managing director of Huawei, and He Gang, CEO of Huawei Terminal BG, issued a document to warm up, the small tail of the model was "HUAWEI Mate 70 Pro+".

It is worth mentioning that not long ago, a source revealed that Huawei’s pure blood HarmonyOS tablet is coming, and pure blood HarmonyOS PC is also on its way. Therefore, Huawei may release a brand-new pure blood HarmonyOS tablet at the 26th event, but it has not been officially announced yet.

CNMO understands that whether it is Huawei Mate 70 series or Huawei Mate X6 dual folding screen mobile phone, they may bring a lot of new designs and technologies and become the strongest Mate in Huawei!

In appearance, the domestic new model continues the overseas model design, and the overall shape is basically the same as that of the old model. The front face of the new car is equipped with a kidney-shaped air intake grille, and the interior is decorated with chrome plating, and double L-shaped daytime running lights are used. The shape of the car side is slender, and multi-spoke aluminum alloy wheels are selected. The rear of the car has been redesigned, and the exhaust is a bilateral single-outlet layout, and the overall design of the rear of the car is more full.

The interior of the new car is still family-style, the suspended central control panel is square, three-position and drumstick shift levers are equipped, the shift lever of the new car is quite thick, and it is also equipped with a new generation of BMW idrive7.0 system, and some details in the car are decorated with silver trim strips.

The length, width and height are 4838×1827×1454mm respectively, and the wheelbase has reached 2961 mm. In the same class, the wheelbase of BMW 3 Series ranks first. One bright spot is that its width reaches 1827mm, which reflects that the lateral space inside the car is not bad. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of BMW 3 Series ranks 12th. It can basically meet the luggage space for family travel. But there is no extra hidden storage space.

The BMW 3 Series is equipped with a combination of 2.0 turbocharged engine (direct injection) and automatic manual (AT). The power performance of the 2.0 engine on the BMW 3 Series is quite satisfactory, and the low torque is weak and the hysteresis can be felt. The official measured acceleration of BMW 3 Series is 6.3S, ranking 6th among 250,000-400,000 medium-sized car models.

The active/passive safety configuration of BMW 3 Series is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.

Can I buy a new energy vehicle with a battery life of more than 500km with a budget of about 100 thousand? The answer is yes. At present, its SUV has launched a 401km flagship version with a guide price of 89,800 yuan and a 510km flagship version with a guide price of 98,800 yuan. You can buy a pure electric SUV with a battery life of 500km for less than 100,000 yuan. Let me take you to understand this SUV and see how its products perform.

First of all, in terms of appearance design, Wuling Bingo SUV caters to the aesthetics of young people, and adopts the aesthetic design of controlling wind energy in modeling. The appearance of the vehicle reduces wind resistance while making the vehicle look more sporty. In addition, sharper body lines are matched with closed grille and L-shaped headlights, and the design of large-angle windshield, wind-blade front air curtain, aluminum alloy wind-breaking wheel hub, anti-upturned tail and suspended collision roof is added.

Wuling Binguo SUV has also made great efforts in the interior design of the most frequently contacted vehicles. In the car, the Wuling Bingo SUV adopts a large area of soft fabric, and the suede-covered seat is designed to fit the human body curve. The Wuling Bingo SUV provides a very comfortable ride experience while creating a soft touch in the car. The car is also equipped with a 6-way adjustable main driver seat, an 8.8-inch dashboard and a 10.1-inch central control display screen. The simple but not simple interior design can not only meet the user’s ride comfort, but also improve the design sense in the car.

On the other hand, the cockpit of Wuling Bingo SUV can provide users with plenty of space. Let’s take a look at its body size first. The length, width and height of Wuling Binguo SUV are 4090/1720/1575mm and the wheelbase is 2610mm, respectively. The lateral space utilization rate of Wuling Binguo SUV is as high as 78.4%, and it can provide a space with a length of 912mm between two rows of seats to ensure the user’s riding experience. The Wuling Binguo SUV has 23 storage spaces in the car, and the trunk space can reach up to 1450L, which can easily meet the various cargo needs of users.

In terms of power, Wuling Binguo SUV uses a 75kW three-in-one water-cooled flat wire motor with a peak value of 180N?m, which has abundant power output, and can also switch between three driving modes: economy, comfort and sport at will. Users can choose according to their personal travel situation. Under normal circumstances, it is no problem to choose the standard mode for daily travel. In addition, Wuling Bingo SUV is also equipped with Ling OS car system, which has rich software functions and supports language control, and can provide users with a good driving experience during driving.

In terms of battery life, Wuling Bingo SUV uses a high-capacity battery with a capacity of 50.6kWh, and the maximum cruising range can reach 510km. In addition, Wuling Bingo SUV is equipped with an efficient and intelligent thermal management system and intelligent energy management, and the battery life of 1 kilowatt hour can reach 10.1-10.6km. Combined with the fast charging function of 30%-80%, it can not only meet long-distance travel, but also be fearless of long-distance travel. The cost of Wuling Binguo SUV is very low, and the cost of 100 kilometers is less than that of 6 yuan, which makes users say goodbye to car anxiety.

This year’s market is really rolling, but looking at the new energy vehicles within 100,000, it’s really rare to see a car with a battery life of more than 500km, such as Wuling Bingo SUV. Besides, Wuling Bingo SUV has a good performance in appearance, interior, space, battery life and safety. If you are preparing to start a cost-effective pure electric SUV, you may wish to consider Wuling Bingo SUV, and I believe its product performance will not let you down.

[car home Heyuan Preferential Promotion Channel] Recently, a wave of large-scale preferential promotions has been ushered in Heyuan City, with the highest preferential amount reaching 117,800 yuan and the lowest starting price of only 352,100 yuan. If you are interested in BMW i4, you may wish to click "Check the car price" in the quotation form below to get a higher discount.

The exterior design of the BMW i4 is full of modernity and dynamic, and the front face adopts the iconic kidney-shaped air intake grille design. However, unlike the traditional models, the i4 grille adopts a closed design, which further demonstrates its electric identity. On both sides of the grille are sharp LED headlight groups, which are integrated with the grille to enhance the overall visual effect of the front face. The body lines are smooth, and the waistline extends from the front wheel arch to the rear of the car, creating a dynamic body contour. In the rear part, BMW i4 adopts a simple design language, and the LED taillights are unique in shape, echoing the headlights, and the overall style is full of sense of technology and futurity.

With its length of 4785mm, width of 1852mm and height of 1455mm, BMW i4 presents a compact and dynamic body posture. The wheelbase reaches 2856mm, which ensures the comfort of the interior space and the stability of dynamic driving. The side lines of the car are smooth and full of strength. With 18-inch rims, the front wheel specifications are 245/45 R18 and the rear wheel specifications are 255/45 R18, which not only improves the grip, but also gives the car a stronger sporty atmosphere.

The interior design of BMW i4 is full of modern and technological sense. The 14.9-inch display on the center console integrates multimedia system, navigation and voice control system, which is convenient for drivers and passengers to operate. The steering wheel made of leather not only feels comfortable, but also supports manual adjustment up and down and back and forth to meet the needs of different drivers. The front seats are made of imitation leather, genuine leather or fabric/suede materials, which have heating function. The front and rear seats, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way) all support excellent riding experience for drivers and passengers. In addition, the car is also equipped with mobile phone wireless charging function and multiple USB/Type-C interfaces to facilitate passenger charging and data transmission.

BMW i4 is equipped with a powerful motor, with a maximum power of 250kW and a maximum torque of 430N·m, which provides excellent dynamic performance and acceleration performance for the vehicle.

Car home car owners spoke highly of the BMW i4, saying that it has excellent sound insulation effect, abundant power, and its design is as magnificent as a king. Especially the volcanic red interior, he thinks it is not inferior to the interior of Mercedes-Benz.

[car home Handan Preferential Promotion Channel] The preferential activities in Handan are under way, with a maximum discount of 100,000 yuan and a minimum starting price of 386,000 yuan. If you are interested in this model, please click "Check the car price" in the quotation form to get a higher discount.

The design of Mercedes-Benz EQE SUV shows the perfect combination of luxury and technology. Its front face adopts the iconic star emblem design, with exquisite air intake grille, creating a strong visual impact. The overall style is elegant and elegant, and the lines are smooth, which shows the unique charm of Mercedes-Benz brand.

Mercedes-Benz EQE SUV has a length, width and height of 4880*2032*1679mm and a wheelbase of 3030mm, providing spacious interior space. Its body lines are smooth and dynamic, with 19-inch rims, and the front and rear wheels are equipped with 235/55 R19 tyre size, which further demonstrates the sports style and luxury temperament of the vehicle.

The interior style of Mercedes-Benz EQE SUV inherits the brand’s consistent sense of luxury and technology. The center console is equipped with a 12.8-inch high-definition touch screen, which supports voice recognition control system, allowing drivers to easily operate multimedia systems, navigation, telephones, air conditioners and skylights. The steering wheel is made of leather, with electric up-and-down and forward-and-backward adjustment functions, so that the driver can find the most comfortable grip position. In addition, the seats in the car are made of imitation leather, and the main and auxiliary seats all support front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way), and have heating and ventilation functions to provide passengers with a comfortable experience. The seat is also equipped with an electric memory function to remember the personalized settings of the driver’s seat and the co-driver’s seat. Three USB ports and three Type-C ports are provided in the front row, and two Type-C ports are provided in the back row, which is convenient for passengers to charge the equipment. In addition, the front seats also have the function of wireless charging of mobile phones, providing passengers with a convenient charging experience.

Mercedes-Benz EQE SUV is equipped with a powerful electric engine with a maximum power of 300 kW and a peak torque of 858 Nm, which brings excellent performance and driving experience to drivers.

Car home owners said after the test drive that the power performance of Mercedes-Benz EQE SUV was acceptable, but the low-profile models were not equipped with rear wheel steering function, resulting in insufficient vehicle flexibility. In contrast, he mentioned that the BMW 3 Series, an oil tanker he was driving, was better in handling. At the same time, he also pointed out that the Mercedes-Benz EQE SUV had obvious body shaking when it encountered a large pothole, and the suspension adjustment was soft.

　　[car home Industry] The cross-border practice of "singing and guiding when acting well" is not only in the entertainment circle, but also in all walks of life. Especially under the new energy outlet, head enterprises in various fields have laid out here one after another. Although there is a weakening trend in the past two years, there are still strong entrants. This is not the case. Recently, Midea Group spent 740 million yuan to win 23.73% of the voting rights of Hekang Xinneng, and indirectly became the controlling shareholder of Hekang Xinneng through its subordinate group Midea HVAC, becoming the real power holder.

　　Hekang Xinneng has long occupied a place in the field of new energy vehicles, and has formed a supporting relationship with FAW, Jianghuai and other car companies. This makes the outside world think that the acquisition of Hekang Xinneng is a signal that Midea wants to return to the "car circle". However, before Oaks "bought a lesson for 40 million yuan", and after Gree "struggled in the sea of suffering", why should Midea "get into the muddy water again"?

■　Midea’s car "Second Palace"

　　This is not the first time that Midea wants to build a car. As early as 2003, Midea announced that it would start with passenger cars and enter the automobile industry with high profile. At that time, due to the high profit margin of the automobile industry, the whole manufacturing industry set off a "car fever", and giants in the mobile phone, home appliances, tobacco and other industries tried water one after another. Midea signed a 2 billion yuan "Yunnan Midea Automobile Integration Project"; Aux Group invested 50 million yuan to acquire 95% shares of Shenyang Shuangma Automobile. Bird, Wuliangye and Hongta are also planning to set foot in the automobile field with a lot of money. With the continuous influx of capital and enterprises, there is quite a trend of building cars with new energy.

　　In the next three years or so, Midea Group moved the fastest, successively acquiring Yunnan Bus Factory, Yunnan Aerospace Shenzhou Automobile Co., Ltd. and Hunan Sanxiang Bus Group Co., Ltd., and building two major bus manufacturing bases of Midea-Kunming New Base and Changsha New Base, with the manufacturing capacity of 10,000 buses and special chassis. And set the goal of "becoming a leading bus manufacturer in China within 3 to 5 years".

In 2009, BYD acquired Changsha Automobile Production Base of Midea.

　　However, due to the misjudgment of the market and the impact of the economic crisis, Midea Group revised its three-year plan in early 2008, and the automobile business was not mentioned in the blueprint for realizing 120 billion yuan in 2010. In the same year, Midea officially announced the suspension of the car-making project, and its initial involvement in the car-making circle failed. In 2009, the Changsha Municipal Government of Hunan Province spent RMB 108 million to acquire the Changsha production base of Midea Sanxiang Bus Company. BYD invested 60 million yuan to take over the Changsha automobile production base of Midea to produce electric buses and chassis.

　　In this period of car-building tide, Midea persisted for a long time, while another big household appliance company, Oaks, only briefly set foot in the automobile manufacturing industry for two years and withdrew from it early in 2005. At that time, Oaks spokesperson Huang Jiangwei concluded, "Oaks is a car dream, and the price of this dream is 40 million yuan."

　　Unlike the full withdrawal of Oaks, Midea Group has been "lurking" and its voice about building a car has not stopped. In 2016, at the 2nd Asian Consumer Electronics Show, Midea joined hands with OnStar to extend its reach to the automotive Internet, which was also regarded by the industry as a signal that Midea Group "made a comeback" in the automotive field. This time, a one-time 740 million yuan is thrown. Undoubtedly, Midea’s determination to return to the car circle has been decided.

　　Although Jiang Peng, secretary of the board of directors of Midea Group, said that "at least there is no consideration for building a car for the time being". For this acquisition, more consideration is given to the synergy and integration of industries, including the synergy between the high and low voltage frequency conversion and servo services of Hekang Xinneng and the business layout of Midea Group. However, the outside world still thinks that the beautiful car will "make a comeback."

■　Who is Hekang Xinneng?

　　Midea Group, which is "second in the palace", will obviously be more cautious in choosing cars, which also makes the outside world more curious about Hekang Xinneng.

　　According to the data of enterprise investigation, Hekang Xinneng was established in 2003, which is an enterprise specializing in R&D and production of high-voltage and high-power inverters. Judging from the industrial and commercial information disclosed, its business scope also involves the technical development of the industrial chain operation of new energy vehicles and their charging piles.

　　Unlike Gree’s choice of Yinlong, a vehicle manufacturer, Midea’s re-entry into the car circle starts with parts companies. At present, in the powertrain and key parts of new energy vehicles, Hekang Xinneng related products have formed supporting relationships with many domestic mainstream car manufacturers such as FAW and Jianghuai.

　　It is beneficial to Midea Group’s investment. On the day of the announcement on March 25, 2020, the share price of Hekang Xinneng went up strongly, and the share price of Midea Group also rose by more than 3%. Hekang Xinneng said in the announcement that through this transaction, the company entered the system of Midea Group, and with the help of Midea Group’s excellent management model and strong R&D and production capacity, it was conducive to improving the overall performance of the company.

　　Subsequently, for several consecutive trading days, the share price of Hekang Xinneng continued to limit, which also attracted the attention of Shenzhen Stock Exchange. On April 7, Hekang Xinneng received an inquiry letter from Shenzhen Stock Exchange, asking it to supplement the specific content of the new energy automobile business, the income, profit and proportion realized in the last three years, and whether it has worked out specific plans or arrangements with Midea HVAC for the future development of the business.

　　At present, Hekang Xinneng has not responded to the inquiry, pending the release of further revenue information, etc., or we can have a deeper understanding of Hekang Xinneng and the reasons for Midea’s acquisition.

■　Why does the home appliance industry love "building cars"?

　　The first intimate contact between traditional home appliance enterprises and automobiles can be traced back to 1996. In the 1990s, Anhui Yangzi Group reduced the proportion of its home appliance projects, focusing on large domestic automobile enterprises and bus industry. Subsequently, a large number of home appliance manufacturers such as Chunlan, Oaks, Henan Xinfei, and Shandong Xiaoya poured in, but all ended in failure.

　　Until 2011, Huang Hongsheng, the founder of Skyworth Group, turned his attention to the field of new energy commercial vehicles, and the Nanjing Jinlong Bus he founded became the first case in which a home appliance enterprise successfully transplanted the automobile industry. In November 2019, Huang Hongsheng went on to enter passenger cars and set up Tianmei Automobile. The first model BE11 was officially named ET5, and the new car was positioned as a pure electric medium-sized SUV, which will go on sale in the third quarter of this year.

『(|)』

　　It can be said that home appliance enterprises are "almost extinct" in the automotive field. Why did Midea choose to enter strongly at this time? A big reason is that you need to find new business growth points.

　　After the revenue in 2017 exceeded 200 billion yuan, the growth rate of Midea Group’s main business slowed down significantly. In 2018, Midea Group achieved an operating income of 259.665 billion yuan, a year-on-year increase of 7.87%; The net profit attributable to shareholders of listed companies was 20.23 billion yuan, a year-on-year increase of 17.05%. Among them, the consumer electronics business including kitchen appliances, refrigerators, washing machines and various small household appliances achieved revenue of 102.993 billion yuan, up 4.3% year-on-year, and its share in the US revenue dropped from 41.02% to 39.66%. It can be seen that the growth of Midea Group’s consumer electronics business is exhausted.

　　Car air conditioning business or a good choice. Although Midea, Gree and other enterprises have a high market share in household air conditioning, they can hardly rank in automobile air conditioning. The core technology of compressor, an important accessory of automobile air conditioning, is in the hands of foreign enterprises. Without the core technology, there is no right to speak. When the automobile is transformed from a fuel vehicle to a new energy source, the power source of air conditioning and refrigeration is also changed from an engine to a battery. The development of new energy vehicles has also brought opportunities to China enterprises in the field of automobile air conditioning. This may also explain why beauty should start with parts.

　　If Midea can use this as a vehicle air conditioner, the input-output ratio is huge and positive. Analysts in the automotive industry believe that if Midea can get 10 million orders for a car air conditioner with a price of 2,000 yuan, the market will be at the level of hundreds of billions, which is still very attractive compared with billions of investments. Of course, Gree also wants to eat this cake, and the "struggle" between them will extend from home appliances to cars.

"Midea Group should also join the smart car ecosystem"

　　In addition to the air-conditioning business, with the upgrading of the intelligent level of automobiles, the smart car ecosystem is also a big "selling point" that car companies are striving to build. Using mobile intelligent terminals like cars to connect them with beautiful smart home products and consumption ecology may lead to new business models and unlimited imagination.

　　Especially in recent years, Midea Group has been active in the market under the label of "Global Technology Group". On the one hand, it acquired the German robot giant KUKA; On the other hand, Midea Group also reached a strategic cooperation with SAIC-GM Anjixing on smart home and car networking applications. This time, the attitude of increasing investment in the automobile circle and breaking into the whole ecosystem of the Internet of Things is obvious.

■　Full text summary

　　Li Shanyou, the founder of Chaos University, mentioned in a sharing: "The first curve of any enterprise’s development is bound to encounter a limit point. Once the limit point appears, the growth of the enterprise is almost irreversible. If you don’t innovate, you will die, but innovation may be death. This is a dilemma between management and innovation." How to balance and innovate is something that managers need to ponder carefully. At the moment when Midea Group’s main business is approaching the ceiling, it is inevitable to seek a breakthrough. After the choice, how to further choose and ensure that the new choice can hold up a sky in a few years is a problem that enterprises need to think about. For us ordinary spectators, the "war" between Midea and Gree has been "eating melons" for a long time from the field of home appliances to the car circle. Of course, we will also pay attention to the follow-up story. (Text/car home Zhang Wei)