[car home New Car Listed] Today (August 20th), the new FAW Mazda (|) was officially listed. The new car has launched a total of six models.The guiding price range is 175,800-239,800 yuan.Please see the figure below for details:

New car features:
Appearance: Highlight the younger design style.

　　The appearance of the new car adopts the design with obvious family style, which looks very young as a whole and conforms to the current design trend. In particular, the design details of the front and rear light groups make this new car look more fashionable and sharp.

　　The new Artz has a length/width/height of 4870/1840/1451mm and a wheelbase of 2830 mm. Although the body size data has hardly changed compared with the current models, such size is still competitive in medium-sized cars. According to the information obtained so far, depending on the configuration, this car will be equipped with 225/55 R17 or 225/45 R19 tires. In addition, in fact, on the whole, the rear design of the new Artz has not changed much, maintaining the design scheme of the current model.

Interior: The design is completely updated.

　　Entering the car, you can see that the overall interior design style of Artz is still simple, and in terms of materials, the use of leather and soft materials also enhances the sense of grade in the car. In terms of in-car configuration, the dashboard with LCD display, the floating central control panel and the paddle shift equipped on the current model all appear on the new car, and the configuration of the new car is not low.

　　In terms of seats, from our previous experience of this new car at the auto show, the new Artz seats wrapped in Nappa leather emphasize comfort more. The skylight above the seat is not equipped with a larger panoramic skylight because it is still a modified model. Friends who need panoramic skylights may have to wait until Artz is completely replaced.

Space experience: there is no difference with the current models.

Storage space: abundant and spacious luggage compartment.

　　An experiencer with a height of 186cm can get two fingers of head space in the front row, one finger in the back row and four fingers of leg space. In addition, in terms of storage space, because the size of the car body has not changed much, generally speaking, its riding experience and storage space are not significantly different from those of the current models.

Power and suspension: 2.0L/2.5 naturally aspirated engine +6AT gearbox/equipped with acceleration vector control system.

　　Finally, in terms of power, the car will still be equipped with two naturally aspirated four-cylinder engines of 2.0L/2.5L, with a maximum power of 158 HP and 192 HP. It comes standard with 6AT gearbox and meets the national six emission standards. In addition, the car will be equipped with Mazda’s GVC acceleration vector control system, which can control the engine torque to improve the response speed during steering and improve the handling performance.

Review of test drive experience:

　　In terms of power, the engine parameters have not changed. The new Artz is still not a strong "100-meter race", and its acceleration ability is bound to be inferior to the mainstream turbocharged engine models nowadays, and this is no longer the feature that Artz focuses on sports. From the driving experience, the response speed of the accelerator pedal is more agile than that of the old models, and the driving experience can be more relaxed for daily driving and congested road conditions.

　　With the performance of different brand models becoming more and more similar, the new Artz has to compromise its own sports characteristics. First of all, in terms of the vibration filtering ability of the suspension, the new model has been improved compared with the old model. On the road passing through multiple cross speed bumps placed in the venue, by comparing the feelings of the new and old models when passing through, we can feel that the comfort of the new Artz is better, which is definitely a big step for it to compromise with market demand.

　　After driving the vehicle in the venue with a little intensity, I found that the steering wheel of the new model is more compact and harder to turn than the old model, which is my favorite type. In addition, GVC Plus can also feel the improvement of vehicle cornering stability.

　　The last sensory change lies in the work done by the new Artz in quietness. It is true that the NVH of the vehicle has improved compared with the old models, especially the driving noise of the chassis part has been suppressed better, which is also a point that the old models have often been spit out. Of course, this is only a change in perception, and noise test data is actually needed to confirm it.

New car background:

　　When it comes to Atenza, we have to mention mazda 6. In May 2002, the first generation of mazda 6 was first introduced, and its Japanese car name Atenza originated from the Italian word "Attenzione", which means "attention". This car is the first model of Mazda’s family car series "Zoom-Zoom" concept. This generation of mazda 6 also launched a high-performance model-Mazda Speed Atenza. At that time, Mazda established its competitors in Subaru impreza WRX STI and Mitsubishi Lan Se EVO.

　　In 2003, after the marriage of Mazda and China FAW Car, the first model launched was mazda 6. In that year, mazda 6 was launched at the end of 2003, and only the 2.3L model entered China for the first time, and the 2.0L model was introduced in July 2004.In 2009, FAW Mazda officially introduced the second generation mazda 6 into China and named it "Ruiyi".

　　In 2014, FAW Mazda officially released the third-generation Mazda Atenza, which is a cash model based on Takeri concept car. Thanks to the "soul-moving" design concept, it looks particularly dynamic, even today. It is definitely a sports medium-sized car that is not outdated. However, there are many competitors in the medium-sized automobile market, and after all, after five years in the market, consumers are somewhat accustomed to the design and configuration of this car. Therefore, the plan to change the new car is imperative, which leads to the launch of the new Mazda Artz we saw today.

Competitor analysis:

　　The medium-sized car market has always been a battleground for mainstream joint venture brands, so the competition of this class of cars is also quite fierce. There are quite a few competitors of Artz, such as Accord, Camry, Passat, Teana, Mai Rui Bao XL, Regal, Speedmaster, etc … These models have already occupied a lot of shares in the market, so the competition that the new Artz will face after listing will be quite fierce.

Summary:

　　Judging from the information we got and the price of this car, the new Artz is still cost-effective to some extent. In particular, the appearance and interior design after the "replacement" can still give people a bright feeling to some extent. Of course, it will compete with a long list of competitors for the market after listing. I believe that with Mazda’s market appeal and the product strength of this new car, it can still get a slice of the fierce competition in the medium-sized automobile market. (Text/car home Luo Aoyu)

The more "flash collapse", the more anxious it is for netizens! How can I buy this car when I have made up my mind? It’s definitely jumping into the pit. The urgent price that hasn’t been set has jumped to this level. Do you want to get on the bus? Who would have thought that a car company could be dissolved after a meeting? There are many ways for car companies to storm thunder, only you can’t think of it. It is one thing for car companies to be troubled. As ordinary people, I believe everyone is more concerned about whether this will "bargain-hunting". I have been engaged in the automobile industry for more than 10 years. Based on my experience, I will help you analyze. Can you buy it at half price or even 40% discount?

Simply considering the price/performance ratio, is the 40% discount more likely to be missed?

First of all, stores all over the country no longer accept new car orders, and now they are still open for delivery, so now we can only start from the used car market if we want to bargain-hunting.

At present, many car owners have hung up their quasi-new pole in a fish or some forums. For example, a car with an original price of 249,000 hangs 140,000, which is close to 50% off.

Then we also consulted some familiar second-hand car dealers. At present, only a few car dealers are willing to accept such brand models that are on the verge of bankruptcy. Even if there are, they will basically accept cars at a 50% discount. For example, a 230,000-year-old quasi-new car will cost 110,000-120,000, and if it is one year old, it will go to around 100,000, which is almost 40% off. Combined with the owner’s quotation, you can really buy a new or even quasi-new Extreme Yue at a discount of four to five.

So is this price fragrant? For example, buying a quasi-new Extreme Yue 07 for about 120,000 yuan is really a mistake from the price point of view. Take a look at the new cars with the same budget of 120,000 yuan, such as MONA M03 and Ai ‘an RT in Tucki, which are all compact, with motor power of about 160kW and battery life of 500-650km (CLTC), and the long battery life version with 100-degree Kirin battery went to 880km(CLTC).

The Extreme Yue 07 can be regarded as an extreme krypton 007 with Baidu interactive and intelligent driving as its core. Compared with M03 and Ai ‘an RT, the three electric systems, chassis specifications and configuration standards are all at the same level.

In other words, if you buy a second-hand Polar Yue now, whether it’s 01 or 07, the mechanical quality alone is equivalent to crushing 100,000-class MONA M03 and Ai ‘an RT with a fracture price of 45% for Polar Krypton 001 and Polar Krypton 007. That car experience is really different.

Unexpectedly, the gold content of Xia Yiping’s phrase "the king of endurance and cost performance" is still rising.

Moreover, in these two days, the after-sales service of Jiyue Automobile has been confirmed to be fully accepted by Geely Link, and the information released by Yang Xueliang, senior vice president of Geely Holding Group, in Weibo also indirectly confirmed this news. He said that since the ultra-yue car is manufactured by Geely, Geely will naturally be responsible for the after-sales service of hardware.

Extremely, at least there is a hard father at the bottom, which is better than Weimar, Gaohe and Hengchi.

But with Geely Baidu at the bottom, does it mean that there is a chance to turn over in the back? Now you can get one at the bottom? Let’s stop. At present, the risk of subsequent use of the ultra-Vietnamese car is still very high.

Intelligent selling point may become a pain point!

The first is software services. There is also a video streaming out these days. An extreme engineer reminds car owners that some smart driving and networking functions may not be used in the future, emphasizing the need to keep NFC cards, UWB keys, and don’t uninstall brand APPs, so as to avoid the failure of mobile phone keys after the app stops maintenance.

This is the most painful point for car owners after the collapse of Internet car brands. Even if the car system fails, such as black screen, crash, etc., basic functions such as map navigation, air conditioning adjustment, volume adjustment, seat ventilation and heating will not be used, even the traditional old fuel car can not be compared.

To make matters worse, China Mobile said that it would stop the internet as long as it was in arrears. As for OTA, let alone think about it.

Repairing cars is expensive, premiums are rising, and follow-up costs are not low.

The other is the problem of spare parts. Although Geely took over the after-sales service, some unique spare parts may be more expensive in the absence of continuous mass production, which can be understood as the difference between retail price and wholesale price. And the expensive repair of the car will naturally affect the renewal of commercial insurance, and the premium is more expensive, and it is possible to refuse insurance.

The last one is the problem of changing cars in the future. There is a high probability that the first-generation car owners will experience the dilemma again, either selling at a low price or smashing their hands.

It is also budgeted to buy a new MONA M03 car and replace it with a new one in three years. According to the current three-year residual value of about 46% of new energy vehicles, it is normal to lose 70,000-80,000 yuan. However, after more than 100,000 bargain-hunters have been used for three years, it is a high probability event to sell 20,000-30,000 yuan, that is, a loss of 100,000-10,000 yuan. This account is not worth it unless you are prepared to open it for ten or eight years.

To sum up, at present, it costs about 100,000 yuan to buy a 200,000-class Sandian, a car machine and a smart driver who may become "mentally retarded", the subsequent maintenance premium is not cheap, and there is a high probability that the "buyout system" is rotten in the hands of the quasi-bankruptcy. Do you think these factors add up to be worth this 45% discount? Talk in the comments section.

What kind of car can be called a heavyweight? I think that ordinary people can afford it and experience it well is definitely one of the standards, and it is such a car. The starting price of M03 has been officially confirmed to be no more than 135,900, and even if it finally comes to the market with a price of 128,800 or even lower, it is not impossible, while 150,000 can buy its middle and high-end models, which is very close to the people.

Comment on MONA M03 in Tucki:

Cheap car, distinctive design, and practical hatchback!

Advantages:

1. The price is affordable enough for most people.

2. Good driving comfort and leapfrog experience.

3. The wheelbase is 2815mm, and there is enough longitudinal space in the car.

4, the design has its own characteristics, and the rear of the car is especially beautiful.

5, the car experience is smooth, and there are small features.

Insufficient:

1. The head space in the back row is cramped

2. Advanced intelligent drivers can only expect the MAX version.

Drive beyond expectations

As for the affordable price, we talked at the beginning. As far as I know, there must be some surprises in the final listing price, so I also directly regard the price as one of M03′ s advantages. Based on this, let’s talk about the feeling of driving again, and there will be a basic reference standard. The price of 100,000 yuan, whether it is the former Wang, Wang, Wang, Wang, Wang, Wang, and Wang, or the popular Qin PLUS EV and Wang, will achieve the performance of compact family cars, and some of them have obvious shortcomings, and the performance of M03 is better than them.

If you want to experience it yourself, you can focus on three aspects: the feeling in the bumpy car, whether the brakes nod, and the noise performance when driving. These three excellent performances can make the comfort feel good.

In addition, L2-class driver assistance and automatic parking functions are standard, among which automatic parking has also successfully completed the parking of broken road parking spaces and no parking spaces in our experience, showing first-class performance (shown in the video above). As for driving assistance, it can’t be required by XNGP standards, but there will be a MAX version with stronger intelligent driving ability, which I believe will reflect the level close to the high-level XNGP.

Long wheelbase brings large space.

Tucki MONA M03 has a body size of 4780/1896/1445mm and a wheelbase of 2815mm, and its measurements are relatively conventional. However, the wheelbase is quite long in a compact car, which is finally reflected in the interior space. The rear leg space is also a medium-sized car, and the trunk space is comparable to that of a medium-sized SUV under the hatchback design.

It should be noted, however, that M03′ s slip-back design still has an impact on the rear head space, which makes adults feel a little cramped when riding, and at the same time, the rear seat height is too high, which is also a major reason for its limited head space.

The design has characteristics.

Some people say that the MONA M03 in Tucki is the best-looking A-class car, but my colleagues around me have objections. It is normal to have different views on the design, but we can agree that this car looks memorable, which is enough. You may not please everyone, but it is a successful design to make some people remember it.

Car experience is smooth.

In the previous static experience, we also specifically talked about some performances of the car. Generally speaking, it is silky enough to use. The large screen size is 15.6 inches, and the screen accounts for 88.5%. It has high brightness and high color reproduction. The 8155 chip is equipped with a large 16GB RAM. The hardware may not be top-notch, but the experience is very good.

On the other hand, the overall use logic of this car machine is the same as that of tablet and mobile phone, which is very easy to use, and the total menu level is only three layers, which is very convenient to use.

Summary: A good car that everyone can afford.

Last week, He Xiaopeng announced that the order for M03 exploded. In fact, when I learned about this car, I was not surprised that it would explode if it was sold at a price not higher than 135,900. This is an affordable product with excellent strength in all aspects. In fact, in addition to the above-mentioned comfort in driving, easy use of automatic parking, large space, unique design and smooth car experience, it also comes standard with CLTC 620km battery life and 15 minutes. Finally, MONA M03 in Tucki will be listed on the 27th, and interested friends can continue to pay attention to our report.

[CNMO Technology News] On November 18th, Huawei officially announced that it would hold the Huawei Mate brand ceremony at 14: 30 on November 26th. It is widely speculated that Huawei will officially release Huawei Mate 70 series, Huawei Mate X6 dual folding screen mobile phone and Zhijie new S7 electric car at this event. CNMO noted that the new products that Huawei will release on the 26th may be far more than the above models.

On November 18th, Bruce Lee, Huawei terminal BG CTO, issued a document to warm up Huawei Mate brand ceremony. According to the platform information, the device used by Bruce Lee is a "HarmonyOS device to be released soon". It is worth noting that this "HarmonyOS device to be released soon" is probably not Huawei Mate 70 series, because when Yu Chengdong, managing director of Huawei, and He Gang, CEO of Huawei Terminal BG, issued a document to warm up, the small tail of the model was "HUAWEI Mate 70 Pro+".

It is worth mentioning that not long ago, a source revealed that Huawei’s pure blood HarmonyOS tablet is coming, and pure blood HarmonyOS PC is also on its way. Therefore, Huawei may release a brand-new pure blood HarmonyOS tablet at the 26th event, but it has not been officially announced yet.

CNMO understands that whether it is Huawei Mate 70 series or Huawei Mate X6 dual folding screen mobile phone, they may bring a lot of new designs and technologies and become the strongest Mate in Huawei!

[car home Heyuan Preferential Promotion Channel] Recently, a wave of large-scale preferential promotions has been ushered in Heyuan City, with the highest preferential amount reaching 117,800 yuan and the lowest starting price of only 352,100 yuan. If you are interested in BMW i4, you may wish to click "Check the car price" in the quotation form below to get a higher discount.

The exterior design of the BMW i4 is full of modernity and dynamic, and the front face adopts the iconic kidney-shaped air intake grille design. However, unlike the traditional models, the i4 grille adopts a closed design, which further demonstrates its electric identity. On both sides of the grille are sharp LED headlight groups, which are integrated with the grille to enhance the overall visual effect of the front face. The body lines are smooth, and the waistline extends from the front wheel arch to the rear of the car, creating a dynamic body contour. In the rear part, BMW i4 adopts a simple design language, and the LED taillights are unique in shape, echoing the headlights, and the overall style is full of sense of technology and futurity.

With its length of 4785mm, width of 1852mm and height of 1455mm, BMW i4 presents a compact and dynamic body posture. The wheelbase reaches 2856mm, which ensures the comfort of the interior space and the stability of dynamic driving. The side lines of the car are smooth and full of strength. With 18-inch rims, the front wheel specifications are 245/45 R18 and the rear wheel specifications are 255/45 R18, which not only improves the grip, but also gives the car a stronger sporty atmosphere.

The interior design of BMW i4 is full of modern and technological sense. The 14.9-inch display on the center console integrates multimedia system, navigation and voice control system, which is convenient for drivers and passengers to operate. The steering wheel made of leather not only feels comfortable, but also supports manual adjustment up and down and back and forth to meet the needs of different drivers. The front seats are made of imitation leather, genuine leather or fabric/suede materials, which have heating function. The front and rear seats, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way) all support excellent riding experience for drivers and passengers. In addition, the car is also equipped with mobile phone wireless charging function and multiple USB/Type-C interfaces to facilitate passenger charging and data transmission.

BMW i4 is equipped with a powerful motor, with a maximum power of 250kW and a maximum torque of 430N·m, which provides excellent dynamic performance and acceleration performance for the vehicle.

Car home car owners spoke highly of the BMW i4, saying that it has excellent sound insulation effect, abundant power, and its design is as magnificent as a king. Especially the volcanic red interior, he thinks it is not inferior to the interior of Mercedes-Benz.

[car home Handan Preferential Promotion Channel] The preferential activities in Handan are under way, with a maximum discount of 100,000 yuan and a minimum starting price of 386,000 yuan. If you are interested in this model, please click "Check the car price" in the quotation form to get a higher discount.

The design of Mercedes-Benz EQE SUV shows the perfect combination of luxury and technology. Its front face adopts the iconic star emblem design, with exquisite air intake grille, creating a strong visual impact. The overall style is elegant and elegant, and the lines are smooth, which shows the unique charm of Mercedes-Benz brand.

Mercedes-Benz EQE SUV has a length, width and height of 4880*2032*1679mm and a wheelbase of 3030mm, providing spacious interior space. Its body lines are smooth and dynamic, with 19-inch rims, and the front and rear wheels are equipped with 235/55 R19 tyre size, which further demonstrates the sports style and luxury temperament of the vehicle.

The interior style of Mercedes-Benz EQE SUV inherits the brand’s consistent sense of luxury and technology. The center console is equipped with a 12.8-inch high-definition touch screen, which supports voice recognition control system, allowing drivers to easily operate multimedia systems, navigation, telephones, air conditioners and skylights. The steering wheel is made of leather, with electric up-and-down and forward-and-backward adjustment functions, so that the driver can find the most comfortable grip position. In addition, the seats in the car are made of imitation leather, and the main and auxiliary seats all support front and rear adjustment, backrest adjustment, height adjustment (4-way), leg rest adjustment and lumbar support (4-way), and have heating and ventilation functions to provide passengers with a comfortable experience. The seat is also equipped with an electric memory function to remember the personalized settings of the driver’s seat and the co-driver’s seat. Three USB ports and three Type-C ports are provided in the front row, and two Type-C ports are provided in the back row, which is convenient for passengers to charge the equipment. In addition, the front seats also have the function of wireless charging of mobile phones, providing passengers with a convenient charging experience.

Mercedes-Benz EQE SUV is equipped with a powerful electric engine with a maximum power of 300 kW and a peak torque of 858 Nm, which brings excellent performance and driving experience to drivers.

Car home owners said after the test drive that the power performance of Mercedes-Benz EQE SUV was acceptable, but the low-profile models were not equipped with rear wheel steering function, resulting in insufficient vehicle flexibility. In contrast, he mentioned that the BMW 3 Series, an oil tanker he was driving, was better in handling. At the same time, he also pointed out that the Mercedes-Benz EQE SUV had obvious body shaking when it encountered a large pothole, and the suspension adjustment was soft.

　　[car home Industry] The cross-border practice of "singing and guiding when acting well" is not only in the entertainment circle, but also in all walks of life. Especially under the new energy outlet, head enterprises in various fields have laid out here one after another. Although there is a weakening trend in the past two years, there are still strong entrants. This is not the case. Recently, Midea Group spent 740 million yuan to win 23.73% of the voting rights of Hekang Xinneng, and indirectly became the controlling shareholder of Hekang Xinneng through its subordinate group Midea HVAC, becoming the real power holder.

　　Hekang Xinneng has long occupied a place in the field of new energy vehicles, and has formed a supporting relationship with FAW, Jianghuai and other car companies. This makes the outside world think that the acquisition of Hekang Xinneng is a signal that Midea wants to return to the "car circle". However, before Oaks "bought a lesson for 40 million yuan", and after Gree "struggled in the sea of suffering", why should Midea "get into the muddy water again"?

■　Midea’s car "Second Palace"

　　This is not the first time that Midea wants to build a car. As early as 2003, Midea announced that it would start with passenger cars and enter the automobile industry with high profile. At that time, due to the high profit margin of the automobile industry, the whole manufacturing industry set off a "car fever", and giants in the mobile phone, home appliances, tobacco and other industries tried water one after another. Midea signed a 2 billion yuan "Yunnan Midea Automobile Integration Project"; Aux Group invested 50 million yuan to acquire 95% shares of Shenyang Shuangma Automobile. Bird, Wuliangye and Hongta are also planning to set foot in the automobile field with a lot of money. With the continuous influx of capital and enterprises, there is quite a trend of building cars with new energy.

　　In the next three years or so, Midea Group moved the fastest, successively acquiring Yunnan Bus Factory, Yunnan Aerospace Shenzhou Automobile Co., Ltd. and Hunan Sanxiang Bus Group Co., Ltd., and building two major bus manufacturing bases of Midea-Kunming New Base and Changsha New Base, with the manufacturing capacity of 10,000 buses and special chassis. And set the goal of "becoming a leading bus manufacturer in China within 3 to 5 years".

In 2009, BYD acquired Changsha Automobile Production Base of Midea.

　　However, due to the misjudgment of the market and the impact of the economic crisis, Midea Group revised its three-year plan in early 2008, and the automobile business was not mentioned in the blueprint for realizing 120 billion yuan in 2010. In the same year, Midea officially announced the suspension of the car-making project, and its initial involvement in the car-making circle failed. In 2009, the Changsha Municipal Government of Hunan Province spent RMB 108 million to acquire the Changsha production base of Midea Sanxiang Bus Company. BYD invested 60 million yuan to take over the Changsha automobile production base of Midea to produce electric buses and chassis.

　　In this period of car-building tide, Midea persisted for a long time, while another big household appliance company, Oaks, only briefly set foot in the automobile manufacturing industry for two years and withdrew from it early in 2005. At that time, Oaks spokesperson Huang Jiangwei concluded, "Oaks is a car dream, and the price of this dream is 40 million yuan."

　　Unlike the full withdrawal of Oaks, Midea Group has been "lurking" and its voice about building a car has not stopped. In 2016, at the 2nd Asian Consumer Electronics Show, Midea joined hands with OnStar to extend its reach to the automotive Internet, which was also regarded by the industry as a signal that Midea Group "made a comeback" in the automotive field. This time, a one-time 740 million yuan is thrown. Undoubtedly, Midea’s determination to return to the car circle has been decided.

　　Although Jiang Peng, secretary of the board of directors of Midea Group, said that "at least there is no consideration for building a car for the time being". For this acquisition, more consideration is given to the synergy and integration of industries, including the synergy between the high and low voltage frequency conversion and servo services of Hekang Xinneng and the business layout of Midea Group. However, the outside world still thinks that the beautiful car will "make a comeback."

■　Who is Hekang Xinneng?

　　Midea Group, which is "second in the palace", will obviously be more cautious in choosing cars, which also makes the outside world more curious about Hekang Xinneng.

　　According to the data of enterprise investigation, Hekang Xinneng was established in 2003, which is an enterprise specializing in R&D and production of high-voltage and high-power inverters. Judging from the industrial and commercial information disclosed, its business scope also involves the technical development of the industrial chain operation of new energy vehicles and their charging piles.

　　Unlike Gree’s choice of Yinlong, a vehicle manufacturer, Midea’s re-entry into the car circle starts with parts companies. At present, in the powertrain and key parts of new energy vehicles, Hekang Xinneng related products have formed supporting relationships with many domestic mainstream car manufacturers such as FAW and Jianghuai.

　　It is beneficial to Midea Group’s investment. On the day of the announcement on March 25, 2020, the share price of Hekang Xinneng went up strongly, and the share price of Midea Group also rose by more than 3%. Hekang Xinneng said in the announcement that through this transaction, the company entered the system of Midea Group, and with the help of Midea Group’s excellent management model and strong R&D and production capacity, it was conducive to improving the overall performance of the company.

　　Subsequently, for several consecutive trading days, the share price of Hekang Xinneng continued to limit, which also attracted the attention of Shenzhen Stock Exchange. On April 7, Hekang Xinneng received an inquiry letter from Shenzhen Stock Exchange, asking it to supplement the specific content of the new energy automobile business, the income, profit and proportion realized in the last three years, and whether it has worked out specific plans or arrangements with Midea HVAC for the future development of the business.

　　At present, Hekang Xinneng has not responded to the inquiry, pending the release of further revenue information, etc., or we can have a deeper understanding of Hekang Xinneng and the reasons for Midea’s acquisition.

■　Why does the home appliance industry love "building cars"?

　　The first intimate contact between traditional home appliance enterprises and automobiles can be traced back to 1996. In the 1990s, Anhui Yangzi Group reduced the proportion of its home appliance projects, focusing on large domestic automobile enterprises and bus industry. Subsequently, a large number of home appliance manufacturers such as Chunlan, Oaks, Henan Xinfei, and Shandong Xiaoya poured in, but all ended in failure.

　　Until 2011, Huang Hongsheng, the founder of Skyworth Group, turned his attention to the field of new energy commercial vehicles, and the Nanjing Jinlong Bus he founded became the first case in which a home appliance enterprise successfully transplanted the automobile industry. In November 2019, Huang Hongsheng went on to enter passenger cars and set up Tianmei Automobile. The first model BE11 was officially named ET5, and the new car was positioned as a pure electric medium-sized SUV, which will go on sale in the third quarter of this year.

『(|)』

　　It can be said that home appliance enterprises are "almost extinct" in the automotive field. Why did Midea choose to enter strongly at this time? A big reason is that you need to find new business growth points.

　　After the revenue in 2017 exceeded 200 billion yuan, the growth rate of Midea Group’s main business slowed down significantly. In 2018, Midea Group achieved an operating income of 259.665 billion yuan, a year-on-year increase of 7.87%; The net profit attributable to shareholders of listed companies was 20.23 billion yuan, a year-on-year increase of 17.05%. Among them, the consumer electronics business including kitchen appliances, refrigerators, washing machines and various small household appliances achieved revenue of 102.993 billion yuan, up 4.3% year-on-year, and its share in the US revenue dropped from 41.02% to 39.66%. It can be seen that the growth of Midea Group’s consumer electronics business is exhausted.

　　Car air conditioning business or a good choice. Although Midea, Gree and other enterprises have a high market share in household air conditioning, they can hardly rank in automobile air conditioning. The core technology of compressor, an important accessory of automobile air conditioning, is in the hands of foreign enterprises. Without the core technology, there is no right to speak. When the automobile is transformed from a fuel vehicle to a new energy source, the power source of air conditioning and refrigeration is also changed from an engine to a battery. The development of new energy vehicles has also brought opportunities to China enterprises in the field of automobile air conditioning. This may also explain why beauty should start with parts.

　　If Midea can use this as a vehicle air conditioner, the input-output ratio is huge and positive. Analysts in the automotive industry believe that if Midea can get 10 million orders for a car air conditioner with a price of 2,000 yuan, the market will be at the level of hundreds of billions, which is still very attractive compared with billions of investments. Of course, Gree also wants to eat this cake, and the "struggle" between them will extend from home appliances to cars.

"Midea Group should also join the smart car ecosystem"

　　In addition to the air-conditioning business, with the upgrading of the intelligent level of automobiles, the smart car ecosystem is also a big "selling point" that car companies are striving to build. Using mobile intelligent terminals like cars to connect them with beautiful smart home products and consumption ecology may lead to new business models and unlimited imagination.

　　Especially in recent years, Midea Group has been active in the market under the label of "Global Technology Group". On the one hand, it acquired the German robot giant KUKA; On the other hand, Midea Group also reached a strategic cooperation with SAIC-GM Anjixing on smart home and car networking applications. This time, the attitude of increasing investment in the automobile circle and breaking into the whole ecosystem of the Internet of Things is obvious.

■　Full text summary

　　Li Shanyou, the founder of Chaos University, mentioned in a sharing: "The first curve of any enterprise’s development is bound to encounter a limit point. Once the limit point appears, the growth of the enterprise is almost irreversible. If you don’t innovate, you will die, but innovation may be death. This is a dilemma between management and innovation." How to balance and innovate is something that managers need to ponder carefully. At the moment when Midea Group’s main business is approaching the ceiling, it is inevitable to seek a breakthrough. After the choice, how to further choose and ensure that the new choice can hold up a sky in a few years is a problem that enterprises need to think about. For us ordinary spectators, the "war" between Midea and Gree has been "eating melons" for a long time from the field of home appliances to the car circle. Of course, we will also pay attention to the follow-up story. (Text/car home Zhang Wei)

The online auto market learned that Geely New Binyue will be listed on May 18th. The main appearance details and configuration of the new car were upgraded. The platinum version and the diamond version were replaced by a four-cylinder 1.5T engine, and the entry gold version followed the 1.4T engine. According to Geely dealers, Xinbinyue has arrived at the store, and the price range of the three models is 75,800-96,800 yuan, which is consistent with the cash.

New Binyue offers four paint colors: lightning white, blast green, hot flame red and thunder gray. The appearance change is to change the black straight waterfall air intake grille, and the diamond version is equipped with a sports kit, including the front surround and red decorative strips around the car body. In terms of configuration changes, Xinbinyue 1.5T DCT Platinum Edition upgrades electronic handbrake, automatic parking, steep slope descent and automatic air conditioning; The 1.5T DCT Diamond Edition adds 7-inch LCD instrument and automatic air conditioner, and cancels the front side airbag.

The new Binyue Gold Edition follows the 1.4T engine, with a maximum power of 104kW and a peak torque of 235N·m, matching a 6-speed manual gearbox; The platinum version and the diamond version are replaced by a new four-cylinder 1.5T engine, matching the 7-speed dual-clutch gearbox.

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　　[Nineteenth Global Hot Review]

　　■ Russia

　　Moscow, October 18th (Reporter Wang Jiabo)Russian mainstream media paid close attention to the report made by the Supreme Leader in The 19th National Congress of the Communist Party of China on the 18th, and adopted such striking headlines as Supreme Leader: the 19th National Congress of the Communist Party of China is an important congress for Socialism with Chinese characteristics to enter a new era, Supreme Leader: China calls on people of all countries to work together to build a community of human destiny, Supreme Leader: China will never seek hegemony no matter how developed it is, Supreme Leader: China will not give up the policy of opening to the outside world, and Supreme Leader: China People’s Army will be built into a world-class army in the middle of this century.

　　Sputnik news agency & radio reported that when the Supreme Leader made a report in The 19th National Congress of the Communist Party of China, he said that China called on people of all countries to make concerted efforts to build a community of human destiny. The Supreme Leader stated that China will hold high the banner of peace, development, cooperation and win-win, abide by the foreign policy purpose of safeguarding world peace and promoting common development, unswervingly develop friendly cooperation with other countries on the basis of the Five Principles of Peaceful Coexistence, and promote the construction of a new type of international relations featuring mutual respect, fairness, justice and win-win cooperation.

　　According to the report, the supreme leader also stressed the need to build a world of lasting peace, universal security, common prosperity, openness, tolerance, cleanliness and beauty. We should respect each other and negotiate on an equal footing, resolutely abandon the cold war mentality and power politics, and take a new path of state-to-state exchanges of dialogue without confrontation and partnership without alliance. We should persist in resolving disputes through dialogue, resolve differences through consultation, make overall plans to deal with traditional and non-traditional security threats and oppose all forms of terrorism. We should help each other in the same boat, promote the liberalization and facilitation of trade and investment, and promote economic globalization in a more open, inclusive, inclusive, balanced and win-win direction. We should respect the diversity of world civilizations, transcend the barriers between civilizations, learn from each other, and coexist with each other. We should adhere to environmental friendliness, cooperate to cope with climate change, and protect the earth’s homeland on which human beings depend.

　　■ USA

　　Newspaper, Washington, October 17th (Reporter Tang Xianying)The 19th National Congress of the Communist Party of China attracted the attention of American media, and various mainstream media reported it in various forms.

　　On the 17th, CNN published an article entitled "What do you need to know about the 19th National Congress of the Communist Party of China". The article gives readers a detailed introduction to the organizational structure of the Communist Party of China (CPC), the number of delegates attending the 19th National Congress, the number of party member in China and the tasks held at the 19th National Congress. According to the article, China’s "international status has achieved unprecedented promotion". The article further points out that the 19th National Congress will draw up a blueprint for China’s future participation in the world process, and China’s influence in the world today is more than ever before.

　　Washington post, published on 17th, reported in A10 that the 19th National Congress of the Communist Party of China would be held soon. The newspaper published a poster of the Chairman of the Supreme Leader waving and smiling with the slogan "Chinese Dream, People’s Dream" printed on it.

　　In an article published on 17th about the 19th National Congress of the Communist Party of China, USA-Today, the mainstream media in the United States, quoted Elizabeth Konomi, director of the Asia Program of the Council on Foreign Relations, an American think tank, as saying that the Chairman of the Supreme Leader has put forward many initiatives, and now it is necessary to implement them properly. The article said that in the past five years, China’s economic growth has been accompanied by the improvement of people’s living standards; Strengthened influence in international affairs; Promote popular anti-corruption actions; By seeking consensus on trade and currency issues, relations with the United States have been improved. Finally, the article points out that ordinary people in China are full of expectations for the Supreme Leader Chairman to continue to lead China, and China will surely develop steadily and better.

　　■ Serbia

　　Newspaper, Belgrade, October 18th, by reporter Jiazheng ZhaoThe mainstream media in Balkan countries concentrated on the opening of the 19th National Congress and the report of the supreme leader at the opening ceremony in a prominent position today.

　　Serbia’s Nantong News Agency posted a live video of the opening ceremony of the 19th National Congress on its website, and distributed detailed graphic reports, saying that the Chinese nation has ushered in a great leap from standing up, getting rich and becoming strong. The Chinese nation will stand among the nations of the world with a more high-spirited attitude.

　　Serbian Beta News Agency focused on the report on China’s continued openness, saying that China leaders stressed that the door to China’s opening will not be closed, but will only grow wider. It is necessary to focus on the construction of the "Belt and Road", adhere to the principle of paying equal attention to bringing in and going out, follow the principle of joint construction and sharing, strengthen open cooperation in innovation capabilities, and form an open pattern of linkage between land and sea and mutual assistance between East and West. This provides a guarantee for foreign investors to continue to expand their investment in China.

　　■ Philippines

　　Newspaper, Manila, October 18th (Reporter Zhao Zhongwen)On the 18th, the opening of the 19th National Congress of the Communist Party of China attracted much attention from the Chinese community in the Philippines. World Journal, Business Daily and two other English-language media, the main media of Filipino Chinese society, sent reporters to Beijing to cover the opening ceremony of the 19th National Congress. Many Chinese watched the opening ceremony of the 19th National Congress live on TV that day and listened carefully to the report made by the supreme leader. In interviews, they all expressed their pride in the stable development of China, their confidence in the future of China and their firm belief that China will have a better tomorrow.

　　Many Chinese in the Philippines said that they were very excited to watch the report of the Supreme Leader at the opening ceremony of the 19th National Congress. The report objectively summarizes the work of the CPC in the past five years and draws a grand blueprint for future work. Based on China’s national conditions, the report puts forward the concepts of "Socialism with Chinese characteristics has entered a new era", "the principal contradiction in our society has been transformed", "Socialism with Chinese characteristics Thought in the new era" and "a powerful socialist country with modernization". The report is objective and comprehensive, which not only affirms the achievements, but also does not taboo the existing problems, and points out the direction for future work. As overseas Chinese living abroad, I sincerely hope that the motherland will be richer, more stable and stronger under the leadership of the CPC.

　　The reunification of the motherland has always been the focus of overseas Chinese. The report emphasizes, "Insist on ‘ One country, two systems ’ And promote the reunification of the motherland ",which greatly encouraged Chinese in the Philippines and strengthened their confidence in opposing the" Taiwan independence ". In 2016 and 2017, Philippine-Chinese groups issued statements against "Taiwan independence" for many times. The report stated that it adheres to the concept of "one family on both sides of the strait" and that it resolutely safeguards national sovereignty and territorial integrity and will never tolerate the recurrence of the historical tragedy of national division. All activities to split the motherland are bound to be resolutely opposed by all China people. This fully expresses the aspirations of overseas Chinese, who will continue to carry out various forms of anti-Taiwan independence activities and safeguard the reunification of the motherland.

　　■ Israel

　　Tel Aviv, October 18th (Reporter Wang Shuiping)The Israeli media paid close attention to the convening of the 19th National Congress of the Communist Party of China.

　　The Jerusalem Post published an article saying that the 19th National Congress of the Communist Party of China will have a far-reaching impact on the world. The article points out that the Communist Party of China (CPC), with more than 89 million party member, is the largest political party in the world, exceeding the German population and more than ten times the Israeli population.

　　The article holds that in the past five years, the Communist Party of China (CPC), led by the supreme leader, launched an unprecedented anti-corruption struggle, and many leading cadres in party member were punished. Poverty alleviation has lifted tens of millions of people out of poverty, and China has become the second largest economy in the world.

　　At the end of the article, the Belt and Road Initiative is China’s landmark diplomatic initiative. Connecting Asia and Europe through infrastructure networks and investment networks not only promotes China’s own economic development, but also promotes the ties among countries, which is a very good opportunity for Israel.

Related companies in shield machine industry:(600528), (600820), (688425), (002204), CCCC Tianhe, northern heavy industries, Sansan Industry, etc.

Core data of this article:Output of shield machines of leading enterprises, number of patents of shield machines of leading enterprises, operating income of shield machines of leading enterprises, etc.

1. China Railway Industry VS Railway Construction Heavy Industry: Comparison of shield machine business layout.

China Railway Industry was established in 1999 and listed for the first time in 2001. In 2017, the company reorganized and integrated Zhongqiao, China Railway Baoqiao, China Railway Science and Technology and China Railway Equipment. China Railway Equipment, a subsidiary of the company, is a frontier enterprise of shield machine in China, and has developed the first domestic shield machine with intellectual property rights in China. From 2017 to 2021, a number of key projects of the company signed contracts continuously, and the main economic indicators grew by leaps and bounds.

Tiejian Heavy Industry was established in 2006 and listed in 2021. The company has been deeply involved in the field of high-end underground equipment manufacturing, and many shield machine products have reached the international leading level. It has become the world’s leading underground engineering equipment industrial base, a new model industrial base for intelligent manufacturing of tunnel excavation equipment and a mass customization enterprise for rail transit equipment.

2. Comparison of business layout and operation status of China Railway Industry VS Railway Construction Heavy Industry-Shield Machine: China Railway Industry is slightly better.

1) China Railway Industry VS Railway Construction Heavy Industry-shield machine product comparison: Railway Construction Heavy Industry has more specifications.

From the product specifications and types of shield machines of China Railway Industry and China Railway Construction Heavy Industry, the maximum excavation diameter of earth pressure shield machines and slurry shield machines of China Railway Construction Heavy Industry is higher, and at the same time, there are more types of cutter head drives, and generally speaking, the product specifications are more.

2) China Railway Industry VS Railway Construction Heavy Industry-shield machine output comparison: China Railway Industry leads.

Judging from the change of shield machine output, the shield machine output of China Railway Industry has been greater than that of China Railway Construction Heavy Industry from 2017 to 2020. According to the Statistics of China Full-face Tunnel Boring Machine Manufacturing Industry in 2020 issued by China Construction Machinery Industry Association, China Railway Industry will produce 190 shield machines (excluding TBM) and China Railway Construction Heavy Industry will produce 152 shield machines (excluding TBM) in 2020.

3) Comparison of China Railway Industry VS Railway Construction Heavy Industry-Shield Machine R&D: China Railway Industry has a high investment scale.

Judging from the R&D proportion of China Railway Industry and China Railway Construction Heavy Industry, the R&D investment scale of China Railway Industry is significantly higher than that of China Railway Construction Heavy Industry. In 2020, China Railway Industry invested a total of 1.214 billion yuan in R&D funds, and China Railway Construction Heavy Industry invested a total of 553 million yuan in R&D funds. However, judging from the proportion of R&D investment in the company’s revenue, the investment ratio of Railway Construction Heavy Industry is 7.27% slightly higher than that of China Railway Industry (5.00%).

4) China Railway Industry VS Railway Construction Heavy Industry-shield machine patent comparison: China Railway Industry is absolutely leading.

From the comparison of global shield machine patents, as of October 2021, China Railway Engineering Equipment Co., Ltd., a subsidiary of China Railway Industry, ranked first in the world, with a total of 1044 shield machine patents, significantly more than the number of shield machine patents of China Railway Construction Heavy Industry.

Note: The number of joint applications is not excluded.

5) Comparison of China Railway Industry VS Railway Construction Heavy Industry-Shield Machine Planning: The two have different emphases.

From the different points of shield machine business development planning between China Railway Industry and China Railway Construction Heavy Industry, the development of China Railway Industry pays more attention to the research and development of core parts and intelligent manufacturing of shield machines. The development of Railway Construction Heavy Industry focuses more on market deepening and innovation in Industry-University-Research.

3. Comparison of China Railway Industry VS Railway Construction Heavy Industry-Shield Machine Business Performance: China Railway Industry has a leading revenue scale and Railway Construction Heavy Industry has strong profitability.

First of all, from the perspective of the company’s total revenue, the company size of China Railway Industry is much higher than that of China Railway Construction Heavy Industry. In 2020, the total revenue of China Railway Industry Corporation will be 24.292 billion yuan, while that of China Railway Construction Heavy Industry Corporation will be 7.611 billion yuan. Judging from the changing trend, the total revenue of China Railway Industry showed an obvious growth trend from 2018 to 2020, while China Railway Construction Heavy Industry fluctuated to a certain extent.

In terms of shield machine business, according to the statistics of China Construction Machinery Industry Association’s Excavation Machinery Branch, in 2019-2020, China Railway Industry and China Railway Construction Heavy Industry’s sales revenue of roadheader business was higher than that of China Railway Construction Heavy Industry. In 2020, the total operating income of the roadheader business of China Railway Industry is 8.099 billion yuan, and the operating income of the roadheader business of Railway Construction Heavy Industry is 6.801 billion yuan.

Judging from the gross profit margin of TBM-related business of China Railway Industry and China Railway Construction Heavy Industry, the gross profit margin of TBM-related business of China Railway Construction Heavy Industry is higher than that of China Railway Industry from 2017 to 2020. In 2020, the gross profit margin of shield-related business of China Railway Construction Heavy Industry is about 36.9%, and that of China Railway Industry is about 28.8%.

4. Forward-looking view: China Railway Industry is the "king of shield" in China.

In the shield machine industry, it is generally a business model of fixed production by sales, and the company’s shield machine output determines the company’s main market share. In addition, in terms of technology, the shield machine industry belongs to the high-end equipment manufacturing industry and has high technology-driven characteristics, so the technical level of the company’s shield machine is also the main factor affecting the competitiveness of the company’s shield machine. Based on the above analysis results, it is predicted that China Railway Industry has advantages in shield machine output, R&D investment and the number of technology patents, and is currently the "leader" of shield machine manufacturing enterprises in China.

Please refer to Foresight Industry Research Institute for the above data and analysis. At the same time, Foresight Industry Research Institute also provides solutions such as industrial big data, industrial research, industrial chain consultation, industrial map, industrial planning, park planning, industrial investment attraction, IPO fundraising feasibility study, IPO business and technology writing, and IPO working paper consultation.