Recently, the survey results of Guangzhou Social Situation and Public Opinion Research Center show that the vast majority of motorcycle users are "means of transportation" users, accounting for 87%; The number of users of "earning a living" is less, accounting for 12%. Guangzhou natives in the motorcycle soliciting army are generally over 40 years old, mostly laid-off workers.

　　These people make a living by taking passengers, and they have been riding motorcycles for many years. What will be their post-motorcycle era?

　　Lao Wang, the driver of the foreign motorcycle: "I haven’t decided what to do yet."

　　At the intersection of Xiancun Village on Huangpu Avenue, there are many motorcycle drivers waiting by the roadside, no matter day or night. The reporter intends to interview a number of motorcycle drivers, but it is fruitless because there are too many people. In the end, the reporter "caught" Lao Wang, the driver of motorcycle who just returned to the roadside, and talked.

　　Lao Wang is a Sichuanese. He is 35 years old. He has been engaged in motorcycle soliciting in Guangzhou for three years and hasn’t been home once. "My wife and children are still in their hometown in Sichuan, and I earn some money here by myself."

　　Lao Wang lives in a private house in Xian Village, and the monthly rent is more than 400 yuan. "If you don’t have time to cook, you can only eat out, plus expenses such as motorcycle oil and maintenance, you can really get more than 700 yuan a month." This more than 700 yuan will be sent home, and Lao Wang himself has almost no other consumption.

　　"What will you do next month?" The reporter asked him, and he thought for a long time before he spoke: "What else can I do? This business can’t be done, but God never shuts one door but he opens another. There are always other things to do." He said that some villagers work in construction companies, and maybe they will look for them themselves. But considering his age, he seems to have lost his confidence. The reporter reminded him that the areas around Guangzhou couldn’t help but be angry. He was still not optimistic: "Panyu and Huadu are unfamiliar. Besides, there are already many people doing this business there. Who knows what will happen?"

　　Although he hasn’t gone anywhere for a while, Lao Wang is quite open about the ban on motorcycles in Guangzhou. He said that he was not as angry as others. "It always makes sense for the government to ban it. Although I will complain privately, I am still prepared to accept this result." "Many people think that we don’t obey the traffic rules. In fact, my colleagues with me have done a good job, but those who are hiding behind us after the motorcycle ban can’t rob them."

　　

　　Xiao Pang, the driver of the foreign motorcycle, said: "I feel that the ban on motorcycles has come a little too fast."

　　Although Lao Wang doesn’t intend to continue to do it, after interviewing other drivers, the reporter found that there are still many people who intend to continue running. Xiao Pang, who is also entertaining guests at Xiancun Road, is one of them, although he is still in distress.

　　Xiao Pang is in his twenties, but he is married, and all three of his family are in Guangzhou now, and the children are still going to school here. He is also a Sichuanese. He has been driving a motorcycle in Guangzhou for six years to earn money.

　　"I still support the government, but I just feel that the ban on motorcycles is coming too fast." Xiao Pang obviously knows Guangzhou very well. "There are too many migrants in Guangzhou, and quite a few people have the demand for motorcycles. I don’t think this market demand can be cut off so easily. If other packages keep up, and no one will take our car, we will naturally not do it, but this is not the case now. "

　　He said that now he can get dozens of customers every day, and he can earn more than 2,000 yuan a month. "What will you do in the future?" In the face of the reporter’s question, Xiao Pang was very upset: "Although I really want to continue running, leaving Guangzhou to go around means that the whole family will move away; But don’t run, go and help others to do a job, and you can’t get so much money now. "

　　Motorcycle owner Mr. Liang: "I can only buy a bicycle."

　　On the road, the reporter saw a motorcycle repair shop. At the door of the shop, many motorcycle owners were discussing how to scrap it, but the repair shop seemed a bit deserted. Soon, the reporter chatted with a Mr. Liang who came to repair.

　　Mr. Liang, who is in his thirties, is a native of Guangzhou. He bought a motorcycle ten years ago and has been using it ever since. "Motorcycle is mainly a means of transportation to and from work, but my life is inseparable from it."

　　Speaking of banning motorcycles, Mr. Liang became excited: "I am reluctant to ban motorcycles." He said: "My monthly income is just over 3,000 yuan. I can’t drive my motorcycle. I can’t afford a car and a taxi. What should I do?"

　　He calculated the account for the reporter. "Even if you take the bus, you have to transfer two buses to work every day, two at a time, and eight dollars a day. You can’t afford the bus." And he said that using motorcycles is not only convenient, but also the cost of a year is not so high.

　　Originally, he planned to buy an electric bicycle instead, but he didn’t expect that electric bicycles were banned earlier than motorcycles. "What can I do? I can only buy a bicycle." Mr. Liang is angry and helpless.

　　Chen Lexing, captain of Guangzhou Harley Team: "We will drive Harley legally."

　　There are never a few people who play with cars in Guangzhou. Apart from cars, there are also a group of people who are loyal FANS of motorcycles. According to online surveys, more than 40% of people say that they like driving motorcycles, which is a pleasure. Harley players have always advertised as "maverick", but after the motorcycle ban, their car playing space will be greatly compressed, whether low-key or maverick.

　　"After the motorcycle ban, the’ catwalk’ became a legal way for us to drive Harley. We will arrange the route and drive at the prescribed speed. This kind of driving is different from normal driving, and playing with cars has become a performance. " Chen Lexing, captain of Guangzhou Harley Team, said that he actually realized the impact of the motorcycle ban a long time ago. "Harley has already experienced what we are about to face in some foreign countries, so we have no objection and can only think of other ways, but we will not leave Harley."

　　In addition to being invited to participate in performances, Chen Lexing said that his motorcade will be more active in the peripheral cities of Guangzhou and strengthen communication with riders in other areas. In the urban areas, he will try to "leave early and return late" without driving too fast or making a loud noise, and come and go quietly.

　　

　　opinion on public affairs

　　"The comprehensive ban on motorcycles in the central area of Guangzhou aims to help traffic. Generally speaking, banning motorcycles is beneficial to the improvement of traffic order in Guangzhou, because for Guangzhou, a big city with many people and cars, if motorcycles are allowed to mix with cars on the main roads, it will inevitably affect the speed of traffic and lead to chaos in traffic order. After the motorcycle ban, the traffic speed will definitely increase, and the traffic will be smoother and safer. However, after the motorcycle ban, there must be corresponding measures to make up for the demand. "

　　—— Liu Weiming, Professor and Doctoral Supervisor, School of Communications, South China University of Technology

　　"The main reason for the congestion of urban roads lies in cars, which are small vehicles like motorcycles. Although they will have a certain impact on the speed of car dealers, they are not the most important factors leading to traffic congestion. It is conceivable that after the total ban on motorcycles, more and more people will buy cars, so that the number of vehicles on the road will increase significantly, which will be a severe test for the already overwhelmed traffic. Therefore, there must be timely solutions to traffic problems. "

　　—— Relevant persons of the traffic police department

　　"Guangzhou’s current bus network is fairly developed, the cost of taking a taxi is too high, which is not affordable for ordinary citizens every day, and the speed of cycling is too slow. Under this circumstance, it seems that it is better to take the subway as much as possible in the future, which is fast and environmentally friendly. "

　　—— Citizen Lao Wang

　　"I’m going to buy a car, and I’m going to buy one under 100,000. However, it is also very hard to buy and maintain a car. It used to be 3 thousand a year, but now it costs more than 20 thousand a year to keep a car! And if there is a traffic jam, the motorcycle can still drive. Can the car move? We can only stop there and burn oil! So I will choose a car that is particularly fuel-efficient. "

　　—— Mr. Chen, a white-collar worker who has worked for two years

　　"As a motorcycle owner in Guangzhou, we are willing to compromise for the improvement of the city we love. We can change the mode of travel, but it is not our fault to own a motorcycle. What we expect is an actual transaction price that meets the motorcycle before the motorcycle ban."

　　-a netizen who has been riding a motorcycle for 10 years

　　"There is no speeding robbery. I don’t need to be afraid when I walk on the road. I can walk on the streets of Guangzhou with confidence. I really didn’t think about it before. "

　　-Miss Zhao, a white-collar worker

　　Guangzhou comprehensive motorcycle ban area

　　North to North Ring Expressway (intersection from Shabeihai to Zengcha Road), Zengcha Road (intersection from North Ring Expressway to Xicha Road), Xicha Road, Shitan Road, Huangshi West Road, Huangshi East Road, Baiyun Avenue (intersection from Huangshi East Road to Tongjia Road), Tongjia Road, Tongbao Road, Shatai Road (intersection from Tongbao Road to Zhongcheng Road), Zhongcheng Road and Zhongyuan Road.

　　West to Baiyun District, the junction of the former Fangcun District and Foshan City

　　South to the junction of Haizhu District, Huangpu District and Panyu District

　　East to the junction of Huangpu District and Zengcheng City

　　(Guanyu/Compilation)

At that time, he was the kid on TV who could fly, jump and move quickly. He punched and kicked everyone’s eyes straight. He used to be a shining star in martial arts films, but when he grew up, he slowly disappeared from everyone’s eyes. His name is Ashton Chen, and he sounds like a character from a martial arts novel.

Although his career didn’t go as well as we thought, he found his own little happiness in life.

The story of Ashton Chen is simply the epitome of an era. When he was a child, he became the hottest little star at that time with films like Ten Brothers and Dragon in Shaolin. However, as he grows older, those once brilliant mountains seem to be mountains that he can’t turn over.

These days, traffic is king, and Ashton Chen, this buddy, always seems to be a little short of time, but he can’t turn around as gorgeous as Jason Wu and continue to shine in action movies. Now, action martial arts movies are a bit out of their depth in the movie market. Even kung fu tycoons like Jackie Chan and Jet Li have to adjust their pace with the changes in the market. This makes people feel that what Ashton Chen lacks may be the good script that can make him make a comeback.

The world is changing so fast that even kung fu movies have to change with it. Ashton Chen this boy, may be just so YiGuEr, failed to like Jason Wu, find their own new way. Action movies are no longer the same as before, and even big names like Jackie Chan and Jet Li have to follow the trend. This makes people wonder whether Ashton Chen is short of a script that can get him back to the top. This script has to be something that can make people shine and make him the focus again. However, who knows, the world is so fickle, maybe one day, he will meet with such an opportunity to become the darling of action movies again.

When we turn our attention from Ashton Chen’s professional achievements to his personal life, we will find that he actually has what many people dream of-a warm family. At the age of 36, Ashton Chen not only has a handsome appearance and good body condition, but more importantly, he has found the other half of his life and a lovely baby daughter. For many people, this has been quite a complete life.

Ashton Chen’s personal life has always been concerned by the outside world. The warm picture of him appearing in the shopping mall with his wife and daughter was captured by the media and caused extensive discussion. From the report, we can see that Ashton Chen wears casual clothes and drives a luxurious Maibakh, carrying his wife and lovely daughter, showing the care and love of an ordinary father for his family. His wife is tall and elegant, even in casual dress, but his daughter is described as lively and lovely, with pigtails and skipping when walking.

This scene, not only let netizens feel the warmth of Ashton Chen as a father, but also let people see the affection and warmth in the star family. For many people, what Ashton Chen has-a happy family, a shoulder to lean on and a family that will never fade-is undoubtedly the most precious wealth in life. In this fast-paced society, Ashton Chen reminds everyone with his own actions: No matter what environment he is in, the family will always be our strongest backing and warmest harbor. Therefore, although he may not be as brilliant as some people expected in his career, Ashton Chen has found his own happiness on the stage of life.

Recently, photos of Ashton Chen’s family of three shopping in a shopping mall have been circulated on the Internet. In the photo, Ashton Chen’s wife wears a low-key dress, but she can’t hide her outstanding temperament. She is not in the entertainment circle, but she has an enviable figure, beautiful curves, full of sensuality, and the waist-hip ratio is the ultimate temptation. It is a healthy and natural beauty, but it is more touching without modification. It seems that this young lady usually goes to the gym to exercise!

When it comes to Ashton Chen’s wife, you have to mention his ex-girlfriend He Jie. The relationship between the two people in those days was well known, but unfortunately, it was too good to share it quickly, and this relationship finally failed to make a positive result. But it doesn’t matter if the old one doesn’t go and the new one doesn’t come! Although the present wife’s identity is unknown, she really doesn’t lose to He Jie in terms of appearance and figure! If He Jie was once a meteor in his life, now his wife is the star who accompanied him through the long years.

Ashton Chen’s wife, although her skin is not shiny white, looks healthy and natural. Her face is not big, but her facial features are quite three-dimensional, especially her nose, which looks like a masterpiece of a sculptor. This kind of appearance can also be played in those competing entertainment circles.

It can be seen from these small details that Ashton Chen is really interested in his family. He didn’t just talk but didn’t practice. He proved himself to be a reliable husband and father with practical actions. Some people say that the measure of a man’s success depends not only on his career, but also on how he treats the people around him. By this standard, Ashton Chen is a winner in life.

Although he may not meet some people’s expectations in his career, he is undoubtedly a winner in another chapter of his life. After all, true happiness is not the aura given by the outside world, but the satisfaction and peace from the deep heart.

In the circle, although he can’t compare with those capital predators, his material level definitely crushes ordinary people. Luxury cars and luxury houses are natural. The key is that he is also very low-key and never shows them off. This character of focusing on making a fortune is quite pleasing.

In Ashton Chen’s story, we have seen the difficulty of growing up and witnessed the true meaning of happiness. Perhaps, this is the most beautiful appearance of life-no matter how the outside world changes, there is always a warmth that always accompanies us forward.

Editor in charge:

A few days ago, foreign media photographed a group of real car spy photos suspected of a new generation. It is reported that the new generation Range Rover Sport Edition will be built on the MLA-Flex architecture platform, and the car will be launched in the world on May 10th.

In terms of appearance, the outline of the new generation Range Rover Sport seems to be not much different from the current model, but the new car will be built with the latest family-style design language. Among them, the new headlight group has become longer and narrower, and the front surrounding shape has also been adjusted accordingly, making it look more layered as a whole.

The taillight part adopts a horizontal design, which is visually more sporty and completely different from the design of the new Range Rover. In addition, the new car also uses a hidden door handle, and the outline of the whole car is also angular, and the overall shape is very sporty.

In the interior part, the new car is expected to adopt the same interior design as the new Range Rover, which will be equipped with a floating central control panel, electronic gear handles and many scientific and technological configurations will be improved.

In terms of power, the new car is expected to provide gasoline, diesel, plug-in and pure electric vehicles. At the same time, the new car will also launch the flagship version of SVR. Among them, the regular model is expected to be equipped with a 3.0T inline six-cylinder twin-turbo engine +48V light mixing system, while the SVR model will replace the 5.0T supercharged engine with a 4.4T V8 twin-turbo engine. For more news about the new car, the car quality network will continue to pay attention to and report.

　　[car home News] In May, although some parts of China were affected by the epidemic, the Beijing Auto Show was forced to be postponed and the production of some factories was restricted, many brands still released new cars as scheduled. In May 2022, we will welcome more than a dozen new cars, including fuel vehicles covering cars, SUVs, MPVs and other body forms. The new energy field will also usher in explosive growth in May, and many pure electric vehicles, including the new (|)EV, Lantu Dreamer (), and self-traveler NV, are also expected to be listed in May. Let’s take a look at all the models listed this month.

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● Aouita 11

Time to market: It is expected that within May.
New car features: the first high-end intelligent electric vehicle brand equipped with Huawei HI.

　　The Aouita 11 seen at the Guangzhou Auto Show in 2021 was a concept model. At that time, it was reported that it would be released in the second quarter of 2022, and the first batch of mass production would be delivered in the third quarter. Therefore, if the Beijing Auto Show was not postponed, we would probably see the real body of the mass production model at the auto show.

　　Aouita 11 is positioned as a pure electric coupe SUV, which is built by intelligent electric networked car platform (CHN) jointly developed by Changan, Huawei and Contemporary Amperex Technology Co., Limited. The appearance adopts minimalist design, and the shape is very sci-fi, especially the front face design is unforgettable. In terms of body size, the length, width and height of the new car are 4880/1970/1601mm and the wheelbase is 2975mm respectively.

　　In terms of configuration, Aouita 11 will be equipped with 3 laser radars, 6 millimeter-wave radars, 12 ultrasonic radars and 13 cameras, with a computing power of 400TOPS. Among them, lidar can not only realize 150 meters long-distance detection, but also have higher detection accuracy and stronger light adaptability for 3D environment. Millimeter-wave radar can realize long-distance detection of 210 meters, which can maximize the accuracy of target recognition.

　　In terms of interior, the new car also adopts a very sci-fi design idea. The floating central control panel is a very mainstream design at present. At the same time, the center console of the vehicle adopts a well-defined design, and the overall layout is arc-shaped. The two sides of the central control panel are equipped with screens and LCD instruments respectively, which can create a stronger sense of the future. In addition, in order to highlight the sports attributes of the vehicle, the new car is also equipped with an integrated sports seat.

　　In terms of power, as a reference, Aouita 11 is equipped with Huawei’s dual-motor system, with a maximum power of 425kW and a vehicle weight ratio of 50:50. The official said that its 0-100 km/h acceleration has entered the 3-second club. In terms of battery life, Aouita 11 is equipped with Contemporary Amperex Technology Co., Limited ternary lithium battery pack with a capacity of 90.38kWh, with a battery life of 600km (unknown working condition). In addition, the car will provide a version with a battery life of 700km in the future. In terms of charging, Aouita 11 uses a 750V high-voltage charging system, with the highest charging power of 240kW. The official said that the power can be charged from 30% to 80% in 15 minutes.

● Edit Comment:

　　In Chang ‘an’s new product matrix, Aouita entered the high-end new energy market. At present, four vehicle products have been planned, covering the middle and high-end major market segments. Aouita is the first high-end intelligent electric vehicle brand equipped with Huawei HI. Among them, Aouita 11 will mass-produce high-speed and point-to-point intelligent driving assistance functions in cities, which are suitable for full-scene application of road conditions in China. Behind the brand of Aouita is the joint efforts of Changan, Huawei and Contemporary Amperex Technology Co., Limited. In the future, the new brand is expected to achieve a "1+1+1>3" breakthrough in technology and brand strength.

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● BYD’s new Tang EV

Time to market: It is expected that within May.
New car features: fast acceleration/battery life over 600 kilometers/six-seat layout

　　BYD’s new Tang has arrived at the store. It is reported that the new car will be listed in mid-May, and the price is expected to be between 300,000 and 350,000 yuan. In terms of appearance, the new car adopts a closed front grille design, the middle of the headlight groups on both sides is connected by a penetrating chrome decorative strip, the front enclosure adopts a more dynamic design, and the "C-shaped" cooling opening design on both sides further highlights its dynamic attributes.

　　The side still continues the design of the current model, and the hidden B, C and D columns create the effect of suspended roof. In addition, the new car is also equipped with semi-closed low wind resistance wheels, which better improves the cruising range of electric vehicles. In the rear part, the new car is equipped with a rear spoiler and a penetrating LED taillight group, and the blackened lampshade design is more fashionable and dynamic. The back enclosure adopts a combination of silver decorative strips and black guard plates, and its modeling layering is well displayed.

　　In terms of interior, the new car is equipped with a full LCD instrument panel and a dual-spoke multi-function steering wheel. The central control multimedia touch screen adopts a floating design, and the seats are made of double-color leather materials. The overall layout highlights a good advanced texture. In terms of power, the new car photographed this time is a high-performance version, which is equipped with front and rear dual motors with a maximum power of 180kW+200kW and a four-wheel drive system. The acceleration from 0 to 100 km/h is only 4.4 seconds, and the CLTC cruising range reaches 635km.

　　The new Tang EV will mainly promote the new 6-seat version, with 2+2+2 seats in the middle and two independent seats. The design is similar to that of the main and passenger seats, and it also provides multi-directional electric adjustment, heating, ventilation, massage and other functions, and the comfort will be excellent. The other 7-seat models will also be retained. In terms of power, the high-performance version will be equipped with front and rear dual motors with a maximum power of 180kW+200kW and a four-wheel drive system. The 0-100km/h acceleration takes only 4.4 seconds, and the CLTC cruising range reaches 635km.

● Edit Comment:

　　The new Tang EV has changed in appearance details, bringing a lot of freshness. Compared with before, the in-car configuration has been significantly improved, and the instrument panel, car coupling system and DiPilot assisted driving function have been optimized and upgraded to a certain extent. The six-seat layout is a highlight of the new car, and the space and comfort can meet the needs of many consumers. At the same time, the endurance of the new car has also been strengthened, which is full of sincerity.

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● Changan Auchan Z6

Time to market: It is expected that within May.
New car features: sharp and avant-garde/equipped with full voice parking service function.

　　Auchan Z6 has started blind subscription on April 8th. As another brand-new product sequence after Auchan Cosay and X series, Auchan Z6 adopts a brand-new design language to position the compact SUV market. At present, some configurations of the new car have been announced, and it will be equipped with EaglePilot7.0 full voice parking service system, full scene intelligent outside voice, split screen function, face ID recognition and one-button safe overtaking.

　　Externally, Auchan Z6 adopts the latest design language, which makes it look more fashionable as a whole. In terms of details, the front face adopts a large-size matrix mesh shape, which creates a strong sense of breathing and adds sci-fi color and vitality to the front face. The China Net is also equipped with a fierce headlight group and a triangular fog light area, which brings strong aggression. In addition, the official said that the new car is also equipped with 12 ultrasonic radars, 3 millimeter-wave radars and 4 cameras to escort it.

　　The waist design of the car body is very full, and the segmented waistline creates a strong sense of strength. The car adopts the design of hidden B/C/D column to create the effect of suspended roof. In terms of body size, its length, width and height are 4699/1890/1660mm and its wheelbase is 2795mm, so it is positioned in a compact SUV. Looking at the rear of the car, the design of the tail is more full and layered. The taillights echo the headlights, and with the diffuser below and the two sides, there are four styles of exhaust, and the sense of movement is very strong.

　　The design of the interior presents a simple and sci-fi atmosphere. Officials say that the cockpit design of Auchan Z6 is inspired by the universe. The most eye-catching thing is that the car has a 10.25-inch instrument and a 12.3-inch central control panel. The central control panel has the latest OnStyle 5.0 system, which supports clairvoyance, clairvoyance, bodyguard mode, no-wheat karaoke and track mode, and can also be connected with AR-HUD display, 9.1-inch smart small European screen, mobile phone and wearable screen to achieve "six-screen interconnection".

　　In terms of power, Auchan Z6 has three power systems: Blue Whale IDD global hybrid system, Blue Whale 2.0T+ Aisin 8AT and Blue Whale 1.5T+7DCT. The maximum net power and peak torque of the blue whale IDD global hybrid system engine are 122kW, 255N·m, 110kW and 330N·m； respectively. The Blue Whale 2.0T+ Aisin 8AT power system has a power reserve with a maximum of 233 horsepower and a peak torque of 390N·m; Blue Whale 1.5T+7DCT power system, with the maximum rated power of 138kw and the maximum torque of 300N·m, with low torque and high torque, leads at the same level.

● Edit Comment:

　　Auchan Z6 vehicle modeling can be described as very avant-garde and fashionable, and its unique shape is very attractive to young people. Intelligent technology is also a highlight of the new car. The car coupling system not only supports face ID recognition, but also can be interconnected with wearable devices. The full voice parking service system and the voice outside the car also have high playability, which is undoubtedly a "big toy" in the car circle.

The National Conference on Digital Prosecution of Procuratorial Organs was held   Zhang Jun asked.

Thoroughly implement the supreme leader’s thought of rule of law

Drive the high-quality development of procuratorial work in the new era with the "digital revolution"

Yuan Jiajun attended the meeting and delivered a speech.

On June 29, a national conference on digital procuratorial work of procuratorial organs was held, with Zhejiang Provincial Procuratorate as the main venue and four-level procuratorates running through by video.

Zhang Jun, Party Secretary and Procurator-General of the Supreme People’s Procuratorate, attended the meeting and delivered a speech.

Yuan Jiajun, secretary of Zhejiang Provincial Party Committee and director of the Standing Committee of Provincial People’s Congress, attended the meeting and delivered a speech.

Some NPC deputies, Chinese People’s Political Consultative Conference members, responsible comrades of relevant parties, and all prosecutors of Zhejiang Provincial Procuratorate attended the meeting at the main venue.

In the presentation session of outstanding works of the National Prosecutorial Big Data Legal Supervision Model Competition, Shaoxing City Procuratorate of Zhejiang Province, Suzhou City Procuratorate of Jiangsu Province, Hubei Province Procuratorate, Songyang County Procuratorate of Zhejiang Province and Shengzhou City Procuratorate of Zhejiang Province introduced and demonstrated the award-winning model.

In the information age, digital prosecution and big data legal supervision are the "boats" and "bridges" for the modernization of procuratorial work, which are related to the long-term development of the party’s procuratorial cause. How to keep up with and adapt to the development trend of the digital era, deepen the strategy of procuratorial big data, build a "boat" and a "bridge" to drive the high-quality development of procuratorial work in the new era with the "digital revolution"?……On June 29, a national conference on digital procuratorial work of procuratorial organs was held, with Zhejiang Provincial Procuratorate as the main venue and four-level procuratorates running through by video. The meeting thoroughly studied and implemented the Supreme Leader’s thought of rule of law and the spirit of a series of important instructions of the Supreme Leader’s General Secretary on the construction of digital China, and thoroughly implemented the Central Committee of the Communist Party of China’s Opinions on Strengthening the Legal Supervision of Procuratorial Organs in the New Era, making arrangements for speeding up the construction of digital procuratorial work, driving the legal supervision in the new era with the "digital revolution" to improve quality and efficiency, and better serving the high-quality development of economy and society with the high-quality development of procuratorial work.

Why did you choose Zhejiang as the main venue to hold this meeting? Because Zhejiang is the pioneer of digital construction and reform! As early as 2003, when General Secretary of the Supreme Leader was working in Zhejiang, he made a strategic plan to build a "digital Zhejiang" with foresight. In recent years, Zhejiang procuratorial organs have thoroughly implemented the strategic plan of "Digital Zhejiang" of the Supreme Leader General Secretary, firmly grasped the great opportunity of Zhejiang Provincial Committee to take the lead in launching digital reform in an all-round way in 2021 and build a global digital transformation highland, fully integrated into the wave of reform, and promoted the construction of digital procuratorial work; Focusing on the deployment requirements of the "Procuratorial Big Data Strategy" of the Supreme People’s Procuratorate, we will strengthen the road of digital procuratorial work, deepen the reform of the legal supervision mode of "digital empowerment supervision and supervision promoting governance", and walk in the forefront of the national procuratorial organs in exploring legal supervision of big data. The Supreme People’s Procuratorate decided to hold a digital procuratorial work conference in Zhejiang as the main venue, which is to study and popularize the experience of Zhejiang with the national procuratorial organs and vigorously promote the digital procuratorial work.

Being in the vanguard of digital construction and reform, what experience does Zhejiang procuratorate have in empowering legal supervision with big data that is worth learning? "In 2019, the province investigated and handled 2,861 cases of’ false litigation’, with a year-on-year increase of more than 2 times, involving more than 1.2 billion yuan, and further extended the supervision and governance of’ false litigation’ to the fields of labor disputes, enterprise bankruptcy, insurance claims, mediation and arbitration judicial confirmation. The inciting effect of big data on legal supervision has initially appeared. " "Over the past year or so, focusing on the main business of legal supervision, the province has handled hundreds of special cases for digital procuratorial work, promoted 17 special supervision in one body, and promoted comprehensive management in areas such as illegal judicial online shooting, false judicial confirmation, and elderly health care fraud."…… Combined with the specific case data, Jia Yu, Party Secretary and Procurator-General of Zhejiang Provincial Procuratorate, introduced the four practices and achievements of Zhejiang Procuratorate in promoting digital prosecution: constantly strengthening the confidence and determination of digital prosecution in exploration and practice, firmly grasping the essence and requirements of "remolding change" in deepening reform, focusing on solving restrictive problems in deepening promotion, and establishing and improving the working system in actual combat effectiveness.

During the presentation of outstanding works in the National Prosecutorial Big Data Legal Supervision Model Competition, the procuratorates of Shaoxing City, Zhejiang Province, Suzhou City, Jiangsu Province, Hubei Province, Songyang County, Zhejiang Province, and Shengzhou City, Zhejiang Province introduced and demonstrated the vehicle insurance claims supervision model, the bankruptcy field false labor claims supervision model, the government data cloud supervision model, the online judicial auction supervision model, and the "non-standard oil" tax evasion supervision model, which caused the participants to think deeply-big data is a rich mine for legal supervision, but Hidden in the abnormal data of the data pool! How to find abnormal data? According to the trace characteristics and related points of the target object, the screening rules are formulated, and the "demon" is finally locked; The first big data supervision model for high-tech justice is not from developed first-tier cities, but from Songyang County Procuratorate, which is located in a remote mountainous area of Zhejiang Province with relatively underdeveloped economy and only 30 people in political and legal preparation. This shows that there are equal opportunities in front of big data, and anyone can take the lead. Anyone can use the power of big data to "pull out the mountains and make the world angry."……

Yuan Jiajun, secretary of the Zhejiang Provincial Party Committee and director of the Standing Committee of the Provincial People’s Congress, said that the General Secretary of the Supreme Leader has always attached great importance to the rule of law and digital governance, and made a series of important instructions, which pointed out the way forward and provided a strong impetus for deepening the digital reform, especially promoting the digital rule of law. Over the years, Zhejiang has continuously deepened the construction of "rule of law Zhejiang" and "digital Zhejiang", taken the lead in launching digital reform in an all-round way, deepened the exploration and practice of digital rule of law and digital procuratorial work, and better played the role of procuratorial organs in legal supervision, providing a strong judicial guarantee for Zhejiang’s reform and development. In the next step, we will deeply study and stick to the supreme leader’s thought of rule of law, keep in mind the entrustment of the supreme leader’s general secretary on procuratorial work during his work in Zhejiang, deepen the synergy between the construction of rule of law Zhejiang and the construction of digital Zhejiang, and strive to explore the new ideas and new measures of "four major procuratorates" under the background of promoting safe Zhejiang and rule of law Zhejiang in the new era, and strive to promote the overall intellectual governance of procuratorial work. Efforts will be made to explore the integration mode of legal supervision, improve the intelligence and accuracy of procuratorial work, accelerate the deep integration of procuratorial work and digital reform in the new era, and strive to provide a strong guarantee of the rule of law for comprehensively promoting the "two firsts".

"Whether you know or not, procuratorial work has entered the digital age, and’ data’ is profoundly changing procuratorial work in the new era!" Zhang Jun, Party Secretary and Procurator-General of the Supreme People’s Procuratorate, introduced the effectiveness of procuratorial organs in conscientiously implementing the decision-making arrangements of the CPC Central Committee and the important instructions of the Supreme Leader General Secretary, and making overall plans to promote the digitalization of procuratorial work based on informationization, and made a profound explanation around the profound understanding of the revolutionary changes in the digital era, enhancing the sense of urgency and responsibility in accelerating the construction of digital procuratorial work and deepening the implementation of the procuratorial big data strategy. In the process of informatization, digitalization and application of procuratorial work, the core is the full and in-depth application of big data. "Digitalization of business" is only the first step to build a long March of digital prosecution, and more importantly, it is to realize "data commercialization": closely focus on the deep-seated needs of high-quality economic and social development and legal supervision, wake up all kinds of data that are active but still asleep in general, let them move in a chain according to internal laws, and then realize correlation analysis and in-depth mining, providing unprecedented clues and basis for strengthening legal supervision, deepening active performance of duties, and managing the source of real complaints. The traditional mode of "passively accepting cases and handling cases" is undergoing profound changes from case to case, from passivity to initiative, and from handling to governance. On the one hand, empowering legal supervision with big data is an inevitable requirement for adapting to the higher demand of social governance modernization and better assuming overall development and security political responsibility. On the other hand, big data empowering legal supervision is to make up for the shortcomings of legal supervision.The inevitable requirement of better safeguarding social fairness and justice.

"Deepening the legal supervision of big data does not mean that you can reach out and’ fish’ with a’ data pool’. First of all, we must set goals scientifically, follow the laws of economic and social development, and correctly apply big data concepts and methods to performance supervision to achieve’ smart supervision’." "All lines of’ Four Procuratorates’ and’ Ten Businesses’ should enhance the awareness of legal supervision of big data empowerment and promote comprehensive and deepening changes in legal supervision." "There are many common and deep social governance problems behind the frequent and high-incidence crimes." "The massive data generated by procuratorial organs’ supervision of handling cases, judicial administration and other activities must first be scientifically applied to help procuratorial scientific management and promote the improvement of management quality and efficiency."……Focusing on fully integrating the application of big data into the whole process of procuratorial work, and realizing the qualitative change of procuratorial work in the new era, Zhang Jun stressed that it is necessary to fully utilize big data to realize "intelligent supervision", fully utilize big data to promote comprehensive and deepening reform of legal supervision, fully utilize big data to promote the governance of prosecution sources, and fully utilize big data to strengthen scientific management of procuratorial affairs.

The informationization and digitalization of government affairs have gone through the development stages of network construction, application construction and platform optimization, and the trend and direction of integration development are unquestionable. At present, the procuratorial organs have achieved vertical network connectivity and horizontal application connectivity, but there is still a big gap from "great integration". Zhang Jun pointed out that it is necessary to keep up with the digital development trend, concentrate on the legal supervision and application of big data, focus on promoting "five integrations", deepen the construction of digital procuratorial work with the guidance of "integration", and provide solid support for the legal supervision of big data. First, promote network convergence and eliminate data exchange sharing breakpoints; The second is to promote platform integration and strengthen the weakness of data resource allocation; The third is to promote data fusion and break the blocking point of data collection and utilization; The fourth is to promote application integration and solve the pain points of deep application of data; The fifth is to promote the integration of supervision models and solve the difficulties of big data supervision.

"Procurators-General of procuratorates at all levels, as the first responsible person, should take the implementation of procuratorial big data strategy as the’ number one project’, actively think about planning, pay close attention to deployment and implementation, and coordinate and solve key and difficult blocking problems." "It is necessary to focus on the new requirements put forward by the digital age for the’ four major procuratorates’ and’ ten major businesses’, innovatively design training courses and teaching materials for digital procuratorial and big data legal supervision, strengthen actual combat training for big data legal supervision, and enhance the comprehensive business capabilities in one body." "It is necessary to incorporate the legal supervision of big data into the evaluation system of prosecutors, set evaluation indicators that conform to the law and reflect performance, and give full play to the role of assessing the baton."……Focusing on strengthening organizational guarantee and safety management to ensure the steady progress of digital procuratorial construction, Zhang Jun put forward clear requirements on strengthening organizational leadership, building a strong talent team, optimizing evaluation mechanism and strengthening safety management.

Zhang Jun, Yuan Jiajun, etc. also observed the display of digital procuratorial platform in the Procuratorial Big Data Center of Zhejiang Provincial Procuratorate.

Zhang Xueqiao, Deputy Procurator-General of the Supreme People’s Procuratorate, presided over the meeting.

Huang Jianfa, Deputy Secretary of Zhejiang Provincial Party Committee, Chen Yijun, Standing Committee Member and Secretary General of Zhejiang Provincial Party Committee, responsible comrades of Central Political and Legal Committee, General Office of the State Council, National Information Center, the Supreme People’s Court and Ministry of Science and Technology, NPC deputies Huang Meimei, Wang Rongchuan, Jun Guo and Sun Yan, Chinese People’s Political Consultative Conference member Li Zhengguo, and all prosecutors of Zhejiang Provincial Procuratorate attended the meeting at the main venue. Members of the leading bodies of procuratorates at all levels, full-time members of procuratorial committees, all staff of various business departments, comprehensive business departments, information departments and responsible comrades of other departments attended the meeting at the sub-venue.

(Photo: Cheng Ding   Video: Zhang Genglei)

The 2025 model has taken a solid step in the field of intelligent driving. The vehicle is equipped with advanced automatic driving assistance system, including lane keeping assistance and automatic parking, which makes driving easier. In the interior design, MG7 adopts a brand-new interactive interface, which provides a more intuitive and convenient operation experience. In terms of power, the combination of MG7′ s 2.0T and 9AT gearboxes ensures that the vehicle can enjoy passionate driving pleasure while providing luxury and comfort.

　　After the trademarks of "Enjoy the World" and "Smart World" were transferred to BAIC and Chery respectively, the trademark of "Ask the World" was also followed up.

　　() On the evening of July 2nd, it was announced that Celeste Automobile, a holding subsidiary, planned to acquire 919 registered or pending series of text and graphic trademarks and 44 related design patents held by Huawei and its related parties, with a total purchase price of 2.5 billion yuan.

　　Sailis said that the transfer does not affect the cooperation between the two parties. Huawei also responded to the reporter on this matter. "Huawei will transfer a series of trademarks such as the world of inquiry to Cyrus, and will continue to support Cyrus to build and sell the world of inquiry."

　　Does not affect the cooperation of intelligent car selection.

　　Celestial announcement shows that the board of directors of the company reviewed and approved the Proposal on Purchasing Assets, and its subsidiary Celestial Automobile intends to acquire related intellectual property rights such as registered or applied trademarks held by Huawei. Including 919 registered or pending written and graphic trademarks held by Huawei, and 44 related design patents, the total purchase price is 2.5 billion yuan.

　　The asset appraisal report shows that 740 trademark rights have been authorized, and the remaining trademark rights are being applied for, and the trademark registration certificate has not yet been obtained. The appearance patent is being applied for and has not yet obtained a patent certificate.

　　Regarding this acquisition, Cyrus said that the transfer of the subject matter of the agreement will not affect the cooperative business between the two parties, and the two parties will further deepen the cooperative relationship.

　　Huawei also responded to the reporter: "Huawei will transfer a series of trademarks such as asking the world to Cyrus, and at the same time, Huawei will continue to support Cyrus to build and sell the world." Huawei said that it has always insisted on not building cars, but using intelligent networked car technology to continue to help car companies build and sell good cars.

　　According to analysts, the cooperation mode and consumer experience between Huawei and Cyrus are not affected, and Huawei’s attitude and HarmonyOS Zhixing plan remain unchanged. The source said that after the trademark transfer, the boundary between Huawei’s HarmonyOS Zhixing and Zhixuan models became clearer, and Huawei further indicated that it would not build cars.

　　"The brand influence of Wenjie series may be more than 2.5 billion yuan. At present, Wenjie M9 has broken 100,000 vehicles, which is one of the models with the highest sales volume of more than 500,000 yuan." The above-mentioned people continued to say, "HarmonyOS Zhixing has always been a cooperation model in which Huawei has been deeply involved in definition, design, R&D and sales, and the cooperation with other smart partners will not be affected."

　　Cyrus has repeatedly shot.

　　Since the net profit of returning to the mother turned positive in the first quarter of this year, Cyrus has made many moves.

　　In June this year, Sailis announced that its subsidiary Sailis Automobile intends to buy back 55% equity of Sailis Electric held by Jingyun Chuangfu and Saixin Fund according to the agreement, and the corresponding purchase price is about 1.254 billion yuan.

　　Prior to this, Celestial Electric was 45% owned by Celestial Automobile, while Jingyun Chuangfu and Saixin Fund held the remaining 40% and 15%. Jingyun Chuangfu is 56.25% owned by CCB Trust, and the platform owned by Chongqing State-owned Assets holds the remaining shares. The background of Chongqing SASAC is also behind Saixin Fund.

　　As of the end of March this year, the net assets of Celestial Electric were 785 million yuan, and the net assets corresponding to its 55% equity were about 431 million yuan. Based on this calculation, the consideration for the acquisition of 55% equity of Cyrus Electric this time is 190.95% higher than the net assets of this part of the equity.

　　Previously, the state-owned assets took a stake in order to "send charcoal in the snow" for Cyrus in trouble. Sailis repurchased as scheduled, which was also interpreted by the market as its financial pressure has eased.

　　Moreover, just after the profit turned positive, Cyrus also announced a change in accounting estimation, that is, the amortization period of intangible assets-non-patented technology was adjusted from 8 years to 5 years.

　　It is reported that this change in accounting estimates is expected to increase the amortization of intangible assets of Cyrus in 2024 by about 1.026 billion yuan and reduce the net profit attributable to the mother by about 426 million yuan. Some investors even bluntly said, "It shows that Sailis is not short of profits this year".

　　As of July 2, the market value of Cyrus reached 135.9 billion yuan.

　　The trademarks of "Zhijie" and "Xiangjie" have been transferred.

　　In fact, Huawei had transferred the trademarks of "Zhijie" and "Enjoy the World" one after another before Celeste took the trademark of "Wenjie" into its pocket.

　　According to the information of Tianyancha, at the end of May, Huawei transferred its registered trademark of "Enjoy the World" to Beijing New Energy Automobile Co., Ltd. The trademark was applied by Huawei in May last year and registered in November.

　　At the beginning of June, Huawei transferred two registered "Zhijie" trademarks of transportation tools to Chery. The above trademarks were applied by Huawei in October 2013 and September 2019, and were registered in April 2015 and April 2020 respectively.

　　According to an EIA report of BAIC New Energy, Enjoy the World S9 was mass-produced in June 2024. During its life cycle (5 years), the total sales volume is expected to reach 480,000 vehicles, that is, from 2024 to 2028, the annual sales volume will be 60,000 vehicles, 120,000 vehicles, 120,000 vehicles, 96,000 vehicles and 84,000 vehicles respectively.

　　According to the latest sales data, HarmonyOS Zhixing delivered 46,100 vehicles in June, up 50.9% from the previous month, and delivered 194,200 vehicles in the first half of the year. Starting from August this year, HarmonyOS Zhixing will launch the "three worlds" (asking world, intellectual world and enjoying world), and enjoying world S9 will also become the most expensive car product under HarmonyOS Zhixing.

　　[car home Long-term Test] Just last year, I officially joined the "New Energy Army" and became a pure electric vehicle owner. It is undeniable that pure electric vehicles are really impressive in terms of low vehicle cost, driving texture and intelligence. However, for many friends, they have to give up because of the anxiety of endurance or recharge. Then the question is, is there such a car on the market that has the driving experience of a tram, but does not have the anxiety of a tram? Dongfeng Nissan brought its "solution": (|) electric drive version of e-POWER (hereinafter referred to as Sylphy electric drive version). Although the timing of this launch seems a bit late, as the saying goes, a good meal is not afraid of being late.

　　In the next six months, I will not only share with you the daily experience of the Sylphy electric drive version. In addition, we will also talk about the different life experiences of hybrid and pure electric vehicles. The specific model obtained this time is the top match of the Sylphy electric drive version, and the official guide price is 174,900 yuan. Maybe some friends are ready to start spraying: why do you always take the top match? In fact, we also know that the top car is not the most popular model. The reason why we still use it for long-term testing is mainly to show the functions of the vehicle as much as possible, which are more practical and which are more tasteless? What’s more, what if someone really likes the top match …

● Saving money/putting on the energy-saving card (Guangzhou) is the last word.

　　Although we all know that pure electric vehicles are the future trend, and the charging infrastructure service is becoming more and more perfect, if there is no home charging, the time and energy consumed in this link will greatly reduce the daily car experience of electric vehicles. At this point, I have a deep understanding of it without an installer. In fact, the proportion of consumers who have the conditions to install home chargers is not too high, so models like the Sylphy electric drive version naturally have its market space.

　　Of course, seeking truth from facts, I believe that the friends who choose the electric drive version are not because its driving texture is close to the real pure electric vehicle, but because the electric drive version has a good performance in fuel economy and battery life. More importantly, it can get the energy-saving card. Take Guangzhou as an example. In recent months, the winning rate of energy-saving cards is 100%, but if you choose the lottery number of ordinary license plates, the winning rate is less than 0.5%. In this case, the energy-saving car is undoubtedly the best choice at present.

● Which version of Xuanyi electric drive is more cost effective?

　　If you are interested in the Sylphy electric drive version, you must want to know which version is more cost-effective. At present, there are four versions of Xuanyi electric drive version on sale, and the price range is 138,900-174,900. Previously, I had made a car purchase manual and analyzed it for everyone.

　　I won’t go into details about the detailed analysis process. If you want to see it, you can click on the (Sylphy Electric Drive Car Purchase Manual) and give the conclusion directly here. Among the four versions, I think the super smart driving MAX with a guide price of 155,900 yuan is the most cost-effective, because it is equipped with an enhanced version of ProPILOT super smart driving, that is, the vehicle has L2 driving assistance capability. In fact, a Sylphy electric drive version without intelligent driving assistance always feels almost boring, and these functions are very worry-free and labor-saving when running at high speed every day.

　　It is worth mentioning that the Sylphy electric drive version provides some simple accessories for users to choose from for different versions, including front and rear enclosure kits, grille trims, spoilers and a kick function. Of course, these options need to be paid extra.

● Difference from other hybrid models on the market.

　　There are many hybrid models on the market now, and each brand advertises that it has mastered the unique secrets, but if you look closely, you will find that it is actually similar, not a real technological innovation. At present, the most common hybrid vehicles have three driving modes, namely, pure electric mode when starting or driving at low speed, hybrid mode with engine intervention when driving at medium and high speed, and direct drive mode with engine when cruising at high speed. So, what’s the difference between Sylphy Electric Drive Edition and them?

　　In terms of working mode, under low load, the energy of driving motor is completely provided by battery, and the driving mode of vehicle is the same as that of pure electric vehicle. With the increase of vehicle driving load, the output power of the battery can’t meet the demand of the motor. At this time, the engine starts to drive the generator to generate electricity to meet the demand of the motor for electric energy. When the battery power is low, the engine will also start to drive the generator to generate electricity. Part of the generated electricity will be sent to the motor to drive the wheels, and the other part will charge the battery to ensure that the battery power is at an appropriate level.

　　The first Nissan Note model equipped with the e-POWER hybrid system was launched in Japan in November 2016, and then in February 2018, Nissan Serena became the second model equipped with the e-POWER hybrid system. The latest e-POWER hybrid system installed on domestic Sylphy models is the latest second-generation product. For the technical interpretation of Sylphy e-POWER hybrid system, you can click here to learn.

　　On December 12, 2019, the 17-hole bridge in the online celebrity landscape of the Summer Palace in Beijing showed the beauty of "golden light piercing the hole". Photo by Gong Wenbao (People’s Vision)

　　On November 28, 2019, in the Amoy E-commerce Pioneer Park in Ali Village, Dongxiang District, Fuzhou City, Jiangxi Province, Xinnian Wang sold his own agricultural product Dictyophora on the Internet. Photo by He Jianghua (People’s Vision)

　　On January 5th, young people shopped at Shuangta Market in Suzhou, Jiangsu. In 2019, after upgrading, the market took on a new look and became the punching place in online celebrity. Xinhua News Agency reporter Ji Chunpeng photo

　　On December 4, 2019, online celebrity Gan Youqin (first from left), a farmer in ling shan, Qinzhou City, Guangxi Province, was broadcast live. In 2018, she sold more than 350,000 kilograms of litchi through live video. Xinhua News Agency reporter Cao Yuming photo

　　Dyeing clothes, making wine, weaving, making paper by ancient methods, and making rouge and lipstick … … Recently, a girl named Li Ziqi made a video of traditional culture and rural life, which attracted the attention of netizens at home and abroad. At present, her number of fans on Youtube (an overseas short video platform) is nearly 8 million, and the number of more than 100 short videos is mostly over 5 million.

　　With the prosperity of Li Ziqi, there is also a unique group in the Internet age that she represents — — "online celebrity" and the subsequent "online celebrity economy".

　　Online celebrity’s economy is an economic phenomenon born in the Internet age, which means that online celebrities gather traffic and heat on social media, market a huge fan base, and turn their attention into purchasing power, thus realizing a business model of traffic.

　　As a product of the Internet age, China’s online celebrity economy has reached a breaking point in its development. The benefits behind it are beyond imagination. "China is the engine of the global online celebrity economy and the world’s number one online celebrity economy." Troika brower, a network economist at the German Free University, thinks so. Behind the rapid economic development in online celebrity, it reflects the strong vitality brought by the economic development in China and the great potential of the China market.

　　The Scale Effect of online celebrity’s Economy

　　In 2019, the economic achievements of many internet celebrities refreshed people’s understanding of the concept of "online celebrity". Li Jiaqi, Li Ziqi and other "online celebrity" frequently "go out of the circle", which attracts people’s extensive attention. The social identity of "online celebrity" is also further enhanced, and many online celebrity "selling anchors" are widely recognized.

　　How much money does "online celebrity Economy" make? Statistics of related big data trading platforms show that in 2019, online celebrity Li Jiaqi earned a lot of money. The net profit of some companies may not be as good as that of a online celebrity.

　　In 2018, the number of online shopping users reached 610 million, and the huge user base contributed to the exponential growth of online celebrity’s e-commerce market. In the "double 11" in 2019, online celebrity’s live broadcast sprang up, and more than 50% of the merchants who participated in Tmall’s "double 11" achieved growth through live broadcast, driving the turnover to nearly 20 billion yuan.

　　From the current industry practice, there are three main sources of profit for online celebrity’s economy: rewarding fans on the live broadcast platform, placing brand advertisements on social media, and selling goods to fans on the e-commerce platform. No matter which mode, "people like to sell goods" is the general way to realize "online celebrity economy".

　　Taobao Live, which was born in 2016, has occupied an inestimable weight in the traffic market after three years of rapid development. According to the data of "Report on Ecological Development Trend of Taobao Live Broadcasting in 2019", the monthly users of Taobao Live Broadcasting Platform increased by 100% year-on-year in 2018, with goods exceeding 100 billion yuan, a year-on-year growth rate of nearly 400%, and there are more than 400 live broadcast rooms with goods exceeding 1 million yuan per month, which has created a market of 100 billion yuan. Taobao live broadcast not only promoted the employment of women and farmers, but also created a new employment model for all walks of life.

　　At present, online celebrity Daihuo and online celebrity independent e-commerce have covered consumer goods such as clothing, beauty, food, mother and baby, automobiles, daily necessities, digital products, etc. More and more brands have started to cooperate with online celebrity, and even made efforts to cultivate their own online celebrity. The way to promote their own brands or products through online celebrity is increasingly favored by major advertisers. Advertisers who are willing to use online celebrity to publish their own brands have expanded from the traditional beauty and clothing industries to the fields of automobiles and finance, and their budgets are constantly increasing.

　　Why is online celebrity’s economy popular?

　　In China, online celebrity’s economy has a sufficient social foundation. According to Baidu’s Survey Report on the Life Style of Post-95 Generation, the population of post-95 generation in China is about 100 million. They have been with the Internet since childhood, and they love to screen, bask in life and spit. Accenture research shows that more than 70% of China post-90s consumers prefer to buy goods directly through social media.

　　The rise of the Internet economy has greatly reduced the cost of communication, making it possible for some anchors to obtain huge traffic in a short period of time. A magical performance and a moving song, with the help of the Internet, may make an unknown person become online celebrity.

　　The development of digital economy and mobile Internet in China has brought about changes in the macro environment. At the same time, the media communication environment, corporate advertising and consumers have also changed. Ying Zhou, an associate professor in the marketing department of Antai school of economics and management of Shanghai Jiaotong University, believes that online celebrity’s economy has reconstructed the "people’s freight yard" from "people — Goods — Field "becomes" goods — People — Field (online) "; The demand path is reconstructed from "demand — Products — Consumption ",to" content — Demand — Consumption "; Reconstruct business logic, from "finding the right person", "using the right goods" and "going to the right place" to buying "what you see" while watching; Reconstruct the communication model from selling products to selling trust. In addition, the marketing model has been reconstructed and the marketing of "follow-up" and "planting grass" (recommending products to fans) has been developed.

　　Wang Gaofei, CEO of Sina Weibo, once wrote in the Weibo: "In fact, none of the truly successful online celebrity in recent years is engaged in mass content. They all conceive product positioning first, then accurately locate the target audience, and make their favorite content for these people, and then make products. " (Reporter Yang Junfeng)

　　This comment points out the core of online celebrity’s economy. The ultimate goal of online celebrity is not to win traffic, but to realize it with traffic. Starting from this goal, the first thing they should do is to design their own image and plan their own performances according to the preferences of the target users, so as to create a "positioning" in their hearts. For example, Li Jiaqi, the beauty anchor, sells lipstick, and his target users are young white-collar women, so he should try his best to make himself a "lipstick brother", and then design some promotional words that hit his heart according to women’s psychology.

　　Only by following the rules can we develop for a long time.

　　Standardizing online celebrity’s behavior through education and training is one of the measures to promote the healthy and benign development of online celebrity’s economy.

　　In 2019, the news that a university in Harbin opened a "online celebrity Training Course" attracted attention. On December 21st, 2019, Harbin Vocational College of Science and Technology launched the "New Media Anchor Talent Training" project, which improved the legal awareness and normative awareness of new media anchors through systematic study of comprehensive qualities such as policies and regulations, cultural literacy and professional skills.

　　The school will issue a notice on enrollment in February, 2020. After passing the training examination, students will receive a certificate issued by the Talent Center of the Ministry of Culture and Tourism. It is understood that the school is the first institution in Heilongjiang Province to carry out training for new media anchor talents. The relevant person in charge of the school said that this opportunity and the platform will be used to contribute to purifying the network environment, improving personal quality and promoting career development, and jointly promote the development of the new media anchor industry.

　　Li Lizhong, director of the Talent Center of the Ministry of Culture and Tourism, believes that on the basis of joint cooperation, a group of new media anchor talents with comprehensive qualities such as "laws and regulations, cultural literacy and professional skills" will be cultivated.

　　This is not the first time that the Talent Center of the Ministry of Culture and Tourism has jointly launched a new media anchor training course with universities. As early as June 2018, the Culture and Art Talent Center of the Ministry of Culture (now the Talent Center of the Ministry of Culture and Tourism) and Phoenix College of China Communication University opened a training course for new media hosts (network anchor direction) in Shanghai, and more than 50 professionals including e-sports professionals, anchors and commentators, star brokers, content production and anchor operation participated in the training.

　　In addition to training, strengthening content supervision and standardizing market behavior are also the proper meanings to promote the healthy development of online celebrity’s economy. On January 9, 2019, the official website of China Network Audiovisual Program Service Association published the Management Specification of Network Short Video Platform and the Detailed Rules of Network Short Video Content Auditing Standard, which further standardized the order of short video communication.

　　From September 2019 to December 2020, the Supreme People’s Procuratorate, State Administration of Market Supervision and National Medical Products Administration jointly launched a nationwide special campaign to implement the "four strictest" requirements for food and drug safety. In the special action, the three departments have made a heavy attack on food safety violations carried out through the Internet, e-commerce platforms, social media, TV shopping columns and other channels. Focus on the investigation of foods with a wide audience, and immediately investigate and deal with unqualified foods. Punishment information is disclosed to the public according to law, and foods with problems and hidden dangers are exposed in time, so that every consumer can know fairly well and enjoy delicious food safely.

　　At present, "online celebrity Economy" is subverting the traditional consumption scene, bringing consumers a more diversified and personalized shopping experience. However, in the final analysis, the essence of "online celebrity economy" is the refraction of the real economy field on the Internet, so it is impossible to develop without market rules, and of course, there is no need for perfect market supervision. Therefore, in order to realize the long-term development of "online celebrity economy", it is still necessary to bring it into the supervision of laws and regulations in time, so as to better play its leading role in the real economy.

[Global Network Auto Report] On August 25th, Kia China ushered in the listing of the global representative electric vehicle EV6 at the 2023 Chengdu International Auto Show, and launched the main model of the electrification transformation of Kia China in the world-EV5. It can be described as a good show and full of electricity. After the meeting, Kim Kyung-hyun, general manager of Kia China, Yang Honghai, chief operating officer of Kia China, and Park Yuhuan, head of the marketing department of Kia China, and other leaders accepted special interviews with mainstream media such as the World Wide Web.

What are the core and highlights of Kia brand communication at Chengdu International Auto Show 2023?

Kim kyung-hyun:At present, China is leading the global automobile market into the era of electrification, and the sales of new energy vehicles show explosive growth, which officially ushered in the EV era. Kia Motors is a global automobile brand with a history of nearly 80 years. It has become the core of Kia’s global strategy to gain a deep and clear insight into this trend in China’s automobile market and ensure that the EV business can achieve results in China’s automobile market. At this year’s Chengdu International Auto Show, you will see that Kia China has officially transformed into an electric car brand. The global representative electric vehicle EV6 of Kia and the main model EV5 of Kia China’s electric transformation can be said to be our biggest highlights.

EV5 made its global debut and started pre-sale. As a household electric SUV, what are the core advantages of EV5? What is Kia’s market expectation for EV5?

Kim kyung-hyun:At this Chengdu Auto Show, KIA EV5 made its world debut, and it is expected that it will be the first to be listed in China market in November this year. EV5 has a square and bold SUV style that is completely different from the EV models of the same class, spacious interior space, romantic front seats, 0-degree folding seats in the rear row, multifunctional desk board in the trunk and other functional configurations to enhance the user’s sense of use, providing an innovative vehicle experience. The 700-kilometer long battery life and 27-minute fast charging greatly alleviate the mileage anxiety in daily life and make travel more free; It is the first time to use the latest generation car entertainment system, and it is equipped with rich China localized apps such as WeChat, which supports OTA remote upgrade, and will become a "ever-changing life intelligent cabin" commonly used by users.

Based on its unique design and innovative space utilization, EV5 will bring more practicality and new value to users in daily life. It is not only a simple means of transportation, but also a close partner with life. EV5 not only has excellent product performance, but also has a competitive advantage in terms of price. It is believed that its listing will be successful in the core market of EV, thus accelerating the electrification transformation of Kia China. In addition, we hope to start with the successful listing of EV5 in China, build it into an explosive model in Kia EV product line, and also play a core role in the electrification transformation of Kia China.

As the first strategic vehicle in China, EV5 is developed for the needs of users in China. What is the core configuration and USP of this vehicle?

Kim kyung-hyun:First of all, I want to share with you from the aspect of design. EV5 is a rare orthodox SUV model in the EV market. Its bold and creative design is highlighted by its tough shape, which shows its distinctive hard-core temperament. EV5 has excellent vision, spacious interior space and long wheelbase, which can provide users with more comfortable and practical space. Secondly, EV5 upgrades the user experience in the car, and has many personalized advantages and highlights. Romantic front seats provide users with an unprecedented sense of spaciousness. The EV5 front seat backrest is also equipped with a multifunctional small table board, a central drawer-type heating and cooling incubator, and V2L external discharge, which will bring users a more comfortable car experience. Considering that users like camping and camping life scenes very much, EV5 is equipped with a second row of fully folding seats, a multifunctional desk in the trunk, a front trunk with a capacity of 67L, a movable hook and many other functions. EV5 also provides a zero-gravity main driving seat with massage function, which can be relaxed with one button, and can also be used when charging, thus greatly improving comfort and efficiency.

Secondly, EV5 has excellent electrification technology. As mentioned just now, in order to meet the needs of users in China for long battery life, EV5 has a maximum cruising range of over 700 kilometers, and is in the leading position at the same level. The fast charging function of about 27 minutes relieves users’ daily charging anxiety and enables them to charge more freely. In addition, there are dual motors, which is also a good choice for users who want to have differentiated power performance.

In addition, EV5 also has very strong safety performance, adding a semi-automatic lane-changing expressway auxiliary system, equipped with the latest second-generation remote control intelligent parking auxiliary system, and the auxiliary performance of front, side and rear parking anti-collision, which expands the detection range of the front anti-collision auxiliary system with very high daily departure frequency and provides users with a more secure travel experience.

Finally, EV5 is equipped with a new generation of in-vehicle infotainment system for the first time in China, with emphasis on the application content of China localized software, and more than 30 kinds of small programs such as videos, e-books, games and learning, so as to provide customers with a better entertainment experience. In addition, we put WeChat into our vehicle system to support safe communication during driving, and EV5 also supports the remote upgrade function of OTA for the whole vehicle, which is also the first application in China, and can update and upgrade all kinds of vehicle functions in real time, bringing users a common and new car experience.

Kia has released a new energy strategy for the China market. What’s the current progress? What are the main achievements?

Kim kyung-hyun:In March this year, Kia China officially released China’s new energy strategy through EV Day, innovating and upgrading its brand, products, channels, services and other business sectors, accelerating the transformation to an electric brand, and making every effort to create the image of Kia EV as "high-tech, high-quality and high-safety".

At present, KIA EV6 has been listed, and EV5 has also started pre-sale. As a heavy strategic model, this car was first listed in China market, which shows that KIA attaches importance to China market and users. In addition, in 2024, we will also launch the flagship EV model EV9. By 2027, a total of six EV models will be launched to accelerate the medium and long-term electrification transformation, and strive to achieve an annual sales volume of 450,000 vehicles by 2030, of which 180,000 are EV models, accounting for 40% of EV sales.

We are also focusing on improving and upgrading the channel network. At present, KIA has cooperated with large dealer groups such as Simami, Jinlong, Tongli and Xinhanma, and more than 10 brand-new stores have been opened in core cities across the country. We have also built a new City Store in the core business districts of key cities across the country, and continued to promote the upgrade of SI 2.0 of 4S stores across the country, which will build a brand and service system that matches the era of electrification.

In terms of charging network facilities, in August, the first 800V overcharge station jointly operated by Kia and Shell was officially opened for operation. In the future, we will continue to cooperate with Shell to continuously expand the construction of overcharging stations in key cities. In addition, we will cooperate with China charging enterprises such as Energy Link Smart Power (Express Power) to provide KIA EV users with a more efficient and convenient charging experience.

In the future, we will cooperate closely with Kia China Yantai Institute of Technology, Shanghai Forward-looking Digital R&D Center and China Big Data Center, systematically analyze the characteristics of China market and users’ needs, and launch innovative models that meet the needs of users in China. As a core part of Kia China EV strategy, Kia will continue to expand investment in China and unswervingly deepen the China market.