CCTV News:The data shows that the proportion of users who use mobile phones to watch videos exceeds 70%, and watching videos and live broadcasts on the move has become the urgent need of the majority of users. In order to meet the audience’s strong demand for watching live broadcasts on mobile phones, Glory has joined hands with China Telecom and CCTV Easy Orange to give away 90GB of telecom traffic free of charge to users who buy Glory’s 5C full netcom version since August.

　　Traffic is free to send live broadcasts.

　　According to the statistics released by CNNIC, 71.9% of users use mobile phones to watch videos, and the current hot live broadcast has intensified this trend. However, in most cases, WiFi signals are only available indoors. Although the speed of 4G network is fast, the huge traffic consumption has become the most troublesome problem for users.

　　In order to enable users to watch mobile video and live broadcast anytime and anywhere, Glory teamed up with China Telecom and CCTV Easy Orange to launch a special event: giving away 90GB of free traffic from China Telecom (*90GB of telecom traffic, which is directed traffic for CCTV Integrated application, only applicable to Glory Play 5C Full Netcom Edition). Users of China Telecom who purchase Glory 5C full netcom version can upgrade their mobile phone system to the latest version (B121 version or above), and open the built-in "CCTV Comprehensive" APP in their mobile phones to receive the traffic for free. The traffic will take effect on the same day, and they will be given for 6 months in a row, and 15G of local directional traffic will be given every month (subject to the operator’s notice).

　　In the "CCTV Comprehensive" APP built in Glory Play 5C Netcom Edition, the traffic consumed by users to watch programs will be deducted from the 90GB free traffic.

　　Glory and play 5C, enjoy it for a long time.

　　Glory Play 5C Full Netcom Edition is equipped with Kirin 650 chip with 16 nm 8-core, which is the first time to introduce the 16 nm process technology of the same generation as flagship models such as iPhone6s and Huawei Mate8 into the thousand yuan machine market. Compared with the 28 nm chip mobile phone on the market, Glory Play 5C performance is improved by 65%, and the power consumption of the whole machine is reduced by 40%. At the same time, it supports 4G+ technologies such as carrier aggregation and Cat.6, and the downlink speed can reach up to 300Mbps.

　　In this way, under the extremely fast 4G network, using the Glory 5C equipped with 16 nm 8-core to watch live video, the buffer is fast, the load is fast, the video is more refreshing, the heat is less, the power consumption is less, and the video can be played for a longer time, thus getting rid of the double pain that the progress bar can’t be dragged and the traffic can’t be hurt.

　　Watch the wonderful things anytime, anywhere.

　　CCTV mobile TV service was officially launched in December, 2006. It is committed to building the first cross-media interactive mobile TV station in China and providing the most authoritative, convenient and beautiful mobile video viewing service for mobile phone users in China. Information broadcast at home and abroad, the first time to take you to the news site; The hot events in the European Cup and the Olympic Games continue; CCTV famous columns, Spring Festival Gala, two sessions, military parade and other exclusive hot columns, witness the passionate moment of major events! Now all you need is a glory to play 5C full netcom version, which is exciting anytime and anywhere, and 90GB free traffic is waiting for you!

　　Beijing Yi Orange Tianxia Technology Co., Ltd. is a wholly-owned subsidiary of CCTV, and the only authorized operator of CCTV’s mobile TV integrated broadcast control license and content service license; It is the only channel for CCTV’s massive and high-quality copyright content to be exported to mobile terminals. Approved by the State Administration of Radio, Film and Television, the call sign of CCTV mobile TV content service license is "CCTV mobile TV" and the call sign of integrated broadcast control license is "China mobile video".

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　　Tian Mao Rong Yao Guan Fang flagship store

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　　JD.COM Rong Yao Guan Fang flagship shop

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Unconsciously, the Spring Festival holiday has ended, and many people have returned or are on their way back. Are you ready to start the work mode? What should I pay attention to before and after returning? What adjustments are needed to start work, diet, work and rest after the holiday?

After the Spring Festival holiday, many people set foot on the return journey. What should they pay attention to before, during and after the trip? After the long vacation, some people may have symptoms such as sleep disorder, anxiety and depression. How to alleviate and deal with "holiday syndrome"? A picture to understand.

Is it difficult for you to eat on time? Rushing to work and class in the morning, giving up breakfast after breakfast; Working overtime until late at night, you can only fill your stomach with snacks and supper. Even in order to lose weight, eating one less meal every day is designated as a personalized "rule" for eating.

Original Tencent medical code　

Never think that "vaccination is a child’s business". Even if you are an adult, it is very important to vaccinate in time & it is very important to replenish the vaccine that was missed before.

According to the report of the Centers for Disease Control and Prevention (CDC), 50,000 to 90,000 American adults die of vaccine-preventable diseases every year, such as pneumococcal diseases, influenza and hepatitis [1], and this statistic does not count cervical cancer caused by HPV (more than 5,000 people died of cervical cancer in the United States in 2018 [2]).

In this article, we have summarized 9 vaccines that adults need to consider:

Influenza vaccine: suitable for children and adults over 6 months old.

Herpes zoster vaccine: suitable for people over 50 years old.

23-valent pneumococcal polysaccharide vaccine: recommended for people with special health conditions over 2 years old and the elderly.

HPV (human papillomavirus) vaccine: suitable for all women aged 9-45.

Hepatitis A vaccine, hepatitis B vaccine and hepatitis E vaccine: Adults should also be vaccinated in time.

Chickenpox vaccine, measles, rubella and mumps vaccine: special circumstances, protecting adults.

If you don’t want to read the text, you can directly drop it down to the end of the article. We have sorted out the suitable vaccination population and vaccination methods of these nine vaccines in detail, and summarized them into a table for you to save to your mobile phone for comparison.

Many people misunderstand the lethality of the flu and think that the flu is just like a cold.

In fact, influenza is a very dangerous respiratory infectious disease.

Influenza can cause 290,000 ~ 650,000 respiratory disease-related deaths worldwide every year [3].

Maybe you will think, "I’m an adult and I’m in good health, so I don’t have to fight."

But unfortunately, the flu is a disease that the whole population is susceptible to. Even if they are not sick, adults are running around every day, and it is easy to bring the flu virus back to the elderly or children at home.

Therefore, people of all ages over 6 months old are advised to complete influenza vaccination in autumn and winter every year, preferably before the end of October [3].

(Long press the picture to save it to the phone)

The pathogen of herpes zoster is called varicella-zoster virus (VZV), which is a neurovirus.

People who have experienced the onset of herpes zoster, the biggest feeling is "pain"-pain like knife cutting, fire and electric shock.

Many people even say that it is comparable to childbirth pain and cancer pain. In fact, the pain of herpes zoster can also lead to suicide [4].

As long as you have been infected before (such as chicken pox when you were a child), the virus may lurk in the body for a long time. Once your immunity drops, it will come out and "mess up", leading to herpes zoster.

There is no specific treatment for this disease at present, and vaccination is the most effective way to prevent it [5].

Therefore, it is recommended that people aged 50 and above should be vaccinated against herpes zoster as much as possible.

(Long press the picture to save it to the phone)

Don’t think that "pneumonia is nothing to be afraid of". In fact, in addition to "pneumonia", Streptococcus pneumoniae is an important pathogen causing meningitis, otitis media, bacteremia and other infections, and it is also the main cause of community-acquired pneumonia.

About 1 million people worldwide die of pneumococcal pneumonia every year, and the mortality rate among the elderly and high-risk groups is as high as 30%~40%[6].

Vaccination with 23-valent pneumococcal polysaccharide vaccine can effectively prevent 23 common Streptococcus pneumoniae infections that lead to invasive diseases.

The elderly aged 60 and over, as well as the special population over 2 years old, are recommended to be vaccinated with 23 valent pneumococcal polysaccharide vaccine.

(Long press the picture to save it to the phone)

Studies have shown that 99.7% of cervical cancer is related to HPV infection [7].

At present, there are three kinds of HPV vaccines on the market, 2-valent, 4-valent and 9-valent. Many people subconsciously think that the 9-valent vaccine is the best. In fact, within the allowable age, the sooner you get HPV vaccine, the better. It is best to get it before you have sexual experience.

If there is a shortage of 9-valent vaccine in your area and it is difficult to make an appointment, you don’t have to force it to be 9-valent.

(Long press the picture to save it to the phone)

It has been more than 40 years since the immunization program in China, during which it has undergone several changes: the immunization program vaccine has expanded from 4 to 14, and the preventable infectious diseases have expanded from 6 to 15.

This means that from the current standards, some adults born earlier may miss some vaccines.

You can look for your own vaccination registration book to check the relevant information, or ask your parents about their own vaccination. If you can’t remember whether you have been vaccinated, you can treat it as "not vaccinated".

If you have not been vaccinated with the following vaccines, you need to consider replanting.

Hepatitis A, B and E vaccine

China is a big country with hepatitis. Viral hepatitis with great harm mainly includes:

Hepatitis A and hepatitis E transmitted through digestive tract, and hepatitis B and hepatitis C transmitted through blood, mother and child [8].

1. Hepatitis A

Hepatitis A vaccine was only included in the immunization program in 2008, so many adults have not been vaccinated.

Although hepatitis A has been considered to be well controlled, in recent years, the incidence group of hepatitis A in China is mainly adults. Take Liaoning as an example, the local incidence is mainly adults. The vaccination target of adult hepatitis A vaccine is ≥16 years old, and children are vaccinated at the age of 12 months to 15 months.

2. Hepatitis B

Hepatitis B, which makes many people turn pale, has been effectively controlled in recent years, but it is estimated that the number of patients still exceeds 84 million, and in 2018, more than 90% of hepatitis B virus infected people are adults over 20 years old [9].

What needs to be vigilant is that hepatitis B may also transmit the virus to children through mother-to-child transmission.

3. Hepatitis E

Hepatitis E may be very strange to many people, but in fact, there are more than 28,000 cases in China, even more than hepatitis A [10].

Moreover, few people know that hepatitis E, like hepatitis A, is transmitted through the digestive tract, and even less people know that hepatitis E can be prevented by vaccines.

Therefore, if you have never been vaccinated with these three vaccines, you should complete the vaccination as soon as possible according to your own situation.

(Long press the picture to save it to the phone)

Varicella vaccine

Many people think that chickenpox is a disease that only children get. In fact, adults occasionally get sick, and the risk of complications and death of adults with chickenpox is higher than that of children [12].

Chickenpox virus is very easy to spread in a confined space, so it is recommended to vaccinate teachers, white-collar workers, pregnant women and people who may have close contact with chickenpox patients.

Anyone who has never had chickenpox, or who has only had one shot in the past, can be vaccinated or replanted.

(Long press the picture to save it to the phone)

MMR vaccine

The full name of this vaccine is "live attenuated measles, mumps and rubella vaccine", which can be abbreviated as "MMR vaccine".

The measles-mumps vaccine can stimulate the body to produce immunity to measles virus, mumps virus and rubella virus at the same time, thus preventing measles, mumps and rubella.

All three viruses can spread through droplets and are highly contagious.

Moreover, if a woman is infected with rubella during pregnancy, it may lead to congenital rubella syndrome in the fetus, resulting in irreversible consequences such as abortion and congenital malformation of the fetus [13].

In China, measles vaccine was mainly covered in the early years, and it was not until 2007 that measles vaccine was fully covered.

Therefore, most people born before 2007 suggest re-vaccination.

(Long press the picture to save it to the phone)

Finally, we have summarized the nine vaccination methods mentioned in this article for you in the following table.

(Long press the picture to save it to the phone)

references

[1]Reid KC, Grizzard TA, Poland GA. Adult immunizations: recommendations for practice. Mayo Clin Proc. 1999 Apr; 74(4):377-84. doi: 10.4065/74.4.377. PMID: 10221468.

[2]HPV Information Centre. United States of America Human Papillomavirus and Related Cancers, Fact Sheet 2018.

[3] China Center for Disease Control and Prevention, Influenza Vaccine Working Group of National Immunization Planning Technology Working Group. Technical Guide for Influenza Vaccination in China (2020-2021).

[4]Chidiac C, Bruxelle J, Daures JP, Hoang-Xuan T, Morel P, Leplège A, Hasnaoui A El, de Labareyre C. Characteristics of patients with herpes zoster on presentation to practitioners in France. Clin Infect Dis. 2001; 33:62–69.

[5] Herpes Zoster Expert Consensus Working Group of Dermatologists Branch of Chinese Medical Association. Herpes Zoster Expert Consensus in China. Chinese Journal of Dermatology 2018; 51(6): 403-8.

Chinese Preventive Medicine Association and Vaccine and Immunity Branch of Chinese Preventive Medicine Association. Expert Consensus on Immunoprophylaxis of Pneumococcal Diseases (2017 Edition) [J]. Chinese Journal of Preventive Medicine .2018,19 (3): 161-191.

[7]Arbyn M, Weiderpass E, Bruni L, et al. Estimates of incidence and mortality of cervical cancer in 2018: a worldwide analysis. Lancet Glob Health. 2020; 8(2):e191––e203.

[8] National Health and Family Planning Commission of the People’s Republic of China. China Viral Hepatitis Prevention and Control Plan (2017-2020) [J]. China Journal of Viral Diseases, 2018.

[9]Wang H, Men P, Xiao Y, et al. Hepatitis B infection in the general population of China: a systematic review and meta-analysis. BMC Infect Dis. 2019; 19(1):811. Published 2019 Sep 18.

[10] Brief introduction of epidemic situation of Class A, B and C infectious diseases in China in December 2020 [J]. Disease Surveillance, 2021,36(01):1.

[11]Nelson NP, Weng MK, Hofmeister MG, Moore KL, Doshani M, Kamili S, Koneru A, Haber P, Hagan L, Romero JR, Schillie S, Harris AM. Prevention of Hepatitis A Virus Infection in the United States: Recommendations of the Advisory Committee on Immunization Practices, 2020. MMWR Recomm Rep. 2020 Jul 3; 69(5):1-38.

[12]Meyer, Pamela, A, et al. Varicella Mortality: Trends before Vaccine Licensure in the United States, 1970-1994.[J]. Journal of Infectious Diseases, 2000.

[13]Gary s. Marshall. Translated by Zhou Zumu. Vaccine Manual: A Practical Guide for Clinicians [M]. 4th Edition. Beijing: Peking University Medical Press, 2014.

Read the original text

During the Spring Festival this year, there were two war films in the film market, which triggered a movie-watching craze. The Battle at Lake Changjin’s sequel "Watergate Bridge of Changjin Lake" is based on large and medium materials, showing the "panorama" of the war; Sniper sees the big picture in a small way, which is more like a local "close-up" of the battle. The same theme of war, choosing the same schedule for release, all showed good box office appeal and word-of-mouth influence, breaking the previous market pattern of leading comedy films in the Spring Festival.

　　The theme of war has always been an important theme in film creation. In the film history of China, there have been many creative upsurge of war theme, and a number of well-known works have been born. However, for some time, domestic war films have fallen into a creative bottleneck. Some of them are full of bullets and gunfire, but they make people sleepy. There are also obvious traces of preaching, lacking the power to penetrate the hearts of the people and being "left out" by the market. From the "big" of The Battle at Lake Changjin series to the "small" of Sniper, what kind of transformation has taken place in domestic war films?

　　War movies are getting better and better, which is inseparable from the improvement of the film industry in China. The level of film industry is reflected in the typed creation, scientific and systematic production management and the application of new technologies. The creative experience of The Battle at Lake Changjin series shows that the same type of film can follow certain creative rules from script to production according to certain creative standards, and constantly replicate successful experiences to ensure sustainable production. The combination of technology and art is also an important standard of film industrialization. The Battle at Lake Changjin series created a breathtaking audio-visual experience for the audience with the help of high technology, and more than 90% of post-production and special effects technology were completed in China. At present, under the impact of online media, movies need to move towards a higher level of production, and movie audiences hope to get a completely different experience from other audio-visual platforms in the cinema. These changes urgently require filmmakers to lead the development of the industry with scientific and technological innovation. With the further improvement of film technology research and development capabilities, the unique charm of the big screen will further bloom.

　　War movies are getting better and better, which is inseparable from the improvement of China’s storytelling ability. Nowadays, war movies pay more and more attention to telling short stories in the big scene. It can not only "get both the big and the small", but also "see the small and view the big", which not only has a panoramic expression of the war process, but also vividly depicts the ordinary soldier. From this point of view, although there is no grand scene in Sniper, its characterization is deeply rooted in people’s hearts. In particular, the use of dialects, with mild comedy to describe the tragic core, so that one by one amiable and respectable image of China soldiers leap onto the screen. The cultural attribute of the film determines that it must bear the national spiritual and cultural value. Therefore, film creation should not only pursue the shock of the scene, but also the shock of the soul. When the technical means that directors can use are more and more advanced, they should also settle down and think about what kind of art form to use to recall the bonfire years and pay tribute to the "most lovely person".

　　Domestic films should not only base themselves on the domestic market, but also open their international horizons. What is worthy of recognition is that at present, while the domestic war films are promoting the main theme, the theme is no longer single, and the relationship between war and peace, war and people is deeply considered. Film art is a universal language and one of the best carriers to spread the story of China. China’s films still need to expand the breadth and depth of themes, strengthen international exchanges and cooperation, find the code of human empathy, and let the story of China really go to the world.

　　The Battle at Lake Changjin series and Sniper show us that war themes have a broad creative space. By February 9, 2022, the total box office (including pre-sale) of national cinema films exceeded 10 billion yuan, which shows the consumption potential of the film market. It is expected that China films will grow in the process of transformation, and achieve a double harvest of social and economic benefits with more acclaimed and well-received art works.

Tiger Sniff Note: Matt Ward is an angel investor, start-up consultant, entrepreneur, writer and cryptographer. He published an article on thinkgrowth, detailing the development strategies of the four major science and technology giants in the world today. This article is the first in this series, and the original text isAmazon: The Company Consuming ConsumersInterested friends can click to read.

Compile | Crow Mounted Police

Today’s Amazon looks unstoppable.

The online book buying company founded by Bezos can now be said to be the most dominant and diversified enterprise in the world. At present, their goal is to become the first enterprise in the world with a market value of $1 trillion.

People in the scientific and technological circles have already reached a consensus on the greatness of Amazon, but this is not the case in the eyes of the public. There are still many misunderstandings about this company, so it is necessary for us to study it deeply.

Amazon’s empire today

Unlike most of the Fortune 500 companies, Amazon is characterized by diversification. Most companies only rely on one or two explosive products, butAmazon owns an entire army.. Supporting this "military empire" are "five pillars": Amazon website, Amazon AWS cloud service, Alexa smart speaker, Whole Foods Supermarket and Amazon Prime service.

　

One of these five businesses is enough to amaze the world; So once they are combined, the final "completed body" must be the largest commercial ship in the world.

In order to better understand this behemoth, you need to know about this "five pillars" first.

1. Amazon Mall: the world’s number one e-commerce supermarket

In the eyes of westerners, Amazon is the most monopolistic enterprise in the world, and its position can almost be said to be unshakable. Take a simple data: last year, their revenue was $136 billion, with a double-digit growth rate.

What is even more frightening is that this company is expanding their market territory almost every year. At present, Amazon has won the top 10 major markets in the world. In addition to the earliest North America and Europe, Japanese, China and Indian in Asia also have their footprints. At present, they are establishing a new "base area" in Australia.

More importantly, the train of e-commerce is still roaring forward. Thanks to the strong logistics system construction and the blessing of third-party sellers on the platform, Amazon has actually become a full-category online mall. According to 2017 data, Amazon accounts for 44% of the US e-commerce; And they have increased by at least 13% every year for the past five years.

This growth is not limited to the United States. In Amazon’s total revenue in 2016, 35.5% was contributed by overseas markets; In 2015, this figure was 34%. In the end, the double harvest in domestic and international markets contributed to the soaring of Amazon’s stock.

But there is one project that needs to be pointed out in particular, and that is Amazon Besi.（Amazon Basics）. For sellers who have done business on this platform, Amazon Basics is definitely an ugly word. The platform was originally a gathering place for Amazon’s third-party sellers, but Amazon officials secretly collected the sales data of these sellers, found the most popular products, and then launched "counterfeit products" on their own main platform.

I have seen dozens of products "fortunately" copied by Amazon; I have also witnessed many friends being suppressed by Amazon in this way. exactly,Besides consumers, the only thing Amazon cares about is its main platform.This dirty trick against third-party sellers also indicates Amazon’s future business thinking: now, all third-party sellers on Amazon Besi have been replaced by Amazon’s own business-yes, Amazon only wants to monopolize consumers, and they don’t even want to leave any profits to others.

This kind of thinking is not only aimed at sellers, but also at buyers. For sellers, of course, entering Amazon will get considerable benefits, but Amazon is like junk food. Occasionally, it may taste great, but long-term consumption will bury health risks for itself. Brands are scrambling to squeeze into Amazon, which is nothing more than taking a fancy to hundreds of millions of consumers on the platform; But what they don’t know is that this kind of attempt is actually to quench thirst by drinking poison. Although entering Amazon can bring short-term benefits, in the long run, it is more likely to lose money.

The market is dead. Because the platform builder has become a market competitor.

Excessive support for self-operated products objectively reduces consumers’ choice space, and also makes Amazon’s bargaining power continue to rise. So for consumers, this is not a good thing.

2. AWS: the world’s first network service company

Although Amazon’s e-commerce business is already extremely powerful, in contrast, AWS’s performance is even more eye-catching.(Note: I personally think that Amazon should divest AWS business as soon as possible before the regulatory authorities start to implement anti-monopoly measures)

The purpose of Amazon to build AWS is to better serve its own market. They need AWS to empower Amazon.com with excellent image and information processing capabilities. Only in this way can Bezos be Bezos, and Amazon’s products can maintain their consistent modular style.

AWS is growing, and Amazon Mall is constantly cutting prices. Obviously, this is to crack down on competitors in the same industry, and one of the final results is to make AWS more competitive in the market.

　"Your profit is my opportunity"-Jeff Bezos

Today, 42% of websites are supported by AWS. This figure is even more than the combined market share of cloud services of Microsoft, Google and IBM.

However, considering that AWS is easy to use and reasonably priced, this result is not surprising.

Similar to the e-commerce business, the growth trend of AWS shows no signs of slowing down at all. At present, this business has accounted for 10% of Amazon’s total revenue, and the revenue in the third quarter of 2017 was 4.6 billion US dollars, a year-on-year increase of 42%; Net profit reached $1.2 billion, an increase of 12% over the same period in 2016.

The foundation of most websites is based on Amazon’s infrastructure.

3. Alexa: the world’s number one voice assistant

In 2014, Amazon’s "Monster Family" was added.

For those who have no need to buy books, Amazon is not in a hurry.,Because they will always find a way to include you in their network, so in the end you will realize that,The goal of this company is to win all customers.

And Alexa is the concrete embodiment of this ambition. With the sudden explosion of Alexa products, Amazon spies can finally sneak into your home.

Want to know why I say this?

Just ask a simple question: "How do you buy things?"

Alexa exists to replace all products, and its goal is to make you buy everything smoothly and seamlessly. Compared with voice communication, the mode of clicking and ordering is too primitive.

　"Hey, Alexa, we’re out of toothbrushes and toilet paper … by the way, buy another cotton ball!"

For Amazon, the subtlety of Alexa lies in choice.　　

In the past, most users would choose their favorite brands when shopping in Amazon official website; But now, the appearance of Alexa will change this habit. As the above example shows, when a user wants to order Alexa to buy some daily necessities, he will generally only declare to the latter that he wants to buy a certain type of product, without emphasizing the specific brand of the product. So over time, users will find that almost everything they buy comes from the same platform-Amazon Besi.(Because Alexa’s default shopping platform is this). Since Amazon Besi has become the sales platform of Amazon’s self-operated products, this consumption habit cultivated by Alexa will eventually enable Amazon to successfully defeat other well-known brands on its own platform.

I know that many users love Echo mainly because of Alexa’s wonderful voice. But I have to tell you that this is just a means for Amazon to achieve its goal, and their real goal, as I said above, is to be the only provider of your daily necessities. At present, Alexa’s work is progressing smoothly. According to the data provided by Amazon, in the third quarter of last year alone, they sold more than 20 million Echo sets. I can’t imagine how much this number will increase on holidays …

Further, what if Amazon decides to provide you with food?

4. Whole Foods Supermarket: the 10th grocery store in the world.

Oh, wait, Amazon bought Whole Foods Supermarket for about $13 billion in 2017. So now, things become more interesting …

In a word, Amazon has bought a complete sales network with complete functions and balanced supply and demand.

Amazon’s ambition to covet the food retail industry has long existed, but because of transportation problems and food preservation problems, Amazon’s previous efforts ended in failure. The acquisition of Total Foods is a new opportunity for Amazon. Thanks to the complete supply chain of Whole Foods, Amazon can greatly reduce the supply risk and provide various food products for online customers. Of course, there will be some bad situations, for example, some ham and cheese can not be sold online; But this is just as well. Amazon will choose to significantly reduce the prices of these products in physical stores to clean up the inventory.

The addition of the whole food will also make more new scenes in the interaction between users and Alexa, such as:

　"Hey, Alexa, I want a gallon of milk, a loaf of bread, two barrels of yogurt and a jar of peanut butter. In addition, my recipe also includes pizza crust, ketchup and pepperoni. Please add these to my shopping cart! "

Similar scenes can lead to more possibilities. A realistic and reasonable imagination is that Amazon uses AI to recommend many dishes for you according to your favorites, and you are responsible for checking the dishes tonight, while Amazon will automatically place an order for you. Buy ingredients. What do you think? Is it interesting?

Now you can see why the market value of major supermarket chains evaporated by $13 billion after the acquisition was completed …

5. Amazon Prime: the second video service platform in the world; The sixth music streaming media service platform in the world

　The last of Amazon’s five pillars business is a bit complicated. On the one hand, Amazon Prime provides free 2-day delivery service in the United States, on the other hand, it is a streaming media entertainment content platform.

This is an excellent "flywheel connector". Research shows that the average spending of Prime customers is twice that of non-members.($1,300 vs $700)But if Amazon decides to reduce the membership fee to $7.99/month, they may earn more.

The reason lies in Prime Music and Prime Video. Both of these services provide unlimited free streaming services, which enable all authorized and original content of Amazon to compete directly with services such as Spotify and Netflix.

Although there is less original content on the Prime platform at present, and the quantity is less than those of Amazon’s competitors, the key point is-free. As we all know, free services can firmly bind users to Amazon’s product ecosystem.

If you can get 2-day free mail service without using Netflix and Spotify, I guess you will definitely check more products.

It is estimated that there are currently 63 million families in the United States who are Prime members, accounting for about 35% of the total population. Prime service increased Amazon’s recurring revenue by $1.9 billion in the first quarter of 2017, and doubled the purchase volume of almost every household-but this is not enough. For the number of members, Amazon’s principle is only four words: the more the better.

Amazon has "five pillars of business", any of which is enough to stand tall.

But the story is not over yet, and Amazon still has broad future development opportunities.

Amazon’s growth opportunities

Looking ahead, Amazon’s strong leadership and foresight are enough to make them invincible in the competition. The five main businesses all have great development potential and will usher in strong growth in the future.

However, Amazon is not satisfied with this. They are investing heavily in the next potential opportunity. Let’s take a look at them one by one:

1. Expand the market territory of Amazon Besi.

As mentioned above, Amazon Besi is the ultimate answer of Amazon Empire. Control the end-to-end service and you win everything. At present, although Amazon has invested a lot of resources in this business, they still have a long way to go.

As of December 14, 2017, Amazon Besi had 1,500 products.(300 models in 2013)However, with reference to the 480 million products of Amazon official website, the improvement space of Amazon Basics is full of imagination.

2. divest AWS business

I have always believed that Amazon is on the cusp of regulation. Although unlike Facebook, Google and Twitter, it is often at the forefront of public opinion, Amazon has approached the red line of supervision in many fields, naturally because of alleged monopoly.

As people and legislators gradually deepen their understanding of the Internet industry, it is only a matter of time before relevant departments get involved in Amazon. Prior to this, Amazon should pre-empt the AWS cloud service and stay away from the attention of antitrust agencies. After all, AWS is the only one of Amazon’s five branches that does not focus on business and logistics; This business is also the most suitable for independent development among the "five pillars".

Once the business divestiture is completed, the possibility of government intervention will be greatly reduced. What’s more, we all know that no matter what Amazon does, its share price will rise. Therefore, it can be predicted that the total market value of the new company and Amazon parent company after AWS independence is likely to exceed the current figure of 604 billion US dollars.

3. Expand the offline retail industry

Amazon seems to have made up its mind to build an offline physical retail store. Although the one-click online shopping model has made them earn a lot of money, they are also very aware of the importance of offline shopping experience. Some people think that once the physical retail store is completed, Amazon.com will become an important hub for users’ offline conversion rate and sales promotion; And Amazon’s offline stores will in turn boost the turnover of Amazon official website.

I basically agree with this statement. After all, Americans really like to try on clothes in offline stores. In my previous article, I also mentioned that if you really want to build a physical store, then the goods in the store must have at least one of the following two characteristics:

4. Increase the proportion of video content

Have you seen The Big Sick? This is a movie made by Amazon Studio, and the producer is Kumail Nanjiani. For a long time, I thought it was one of the most wonderful movies I have ever seen.

In 2017, Amazon spent $4.5 billion on original content. They saw the defeat of Netflix(market value of 90.57 billion US dollars)Hope, and the weapon is the original video program on Prime Video. Yes, Amazon has realized that streaming media is the future of video entertainment content.

As Amazon constantly updates its own video library, their evergreen content will not only please old customers, but also continuously contribute new members to Amazon Prime.

In a content(attention)For the king’s world, Amazon has successfully owned users’ hearts, brains and wallets.

5. Pay attention to the food industry

After winning Whole Foods Supermarket for $13 billion, the market value of American grocery industry reached $800 billion, which is six times that of Amazon’s global sales.

This contrast is obviously meaningful. However, if Amazon wants to succeed in this vast market, it must concentrate on properly allocating resources. I believe that if the decision is correct, Amazon has the opportunity to quadruple its sales in the next few years.

6. March into the pharmaceutical industry

The pharmaceutical industry is a big business in the United States, and Amazon certainly knows it. It is reported that Amazon’s actions in the pharmaceutical industry have aroused the concerns of major pharmaceutical companies such as CVS and Walgreens.

It is estimated that by 2021, the US prescription drug market will reach $610 billion. This market is close to the food retail industry. Considering that Amazon has the best logistics system in the world, if they choose to enter the pharmaceutical industry, it will be as easy as taking a walk in a nearby park.

Once there are generic drugs of Amazon brand, how many consumers will go to those inconvenient and expensive pharmacies?

It’s time to push some pills.

Other elements to consider.

I wrote in my previous article about how technology giants beat start-ups in the way they are best at; As I mentioned before, Amazon is definitely an expert in this respect: few companies are as ready to deal with all kinds of subversive changes as they are.

leadership

Amazon is one of the best managed companies in the world.

There are many reasons for this conclusion. Amazon follows a result-oriented corporate culture and encourages employees to take risks. The company pays attention to consumers, welcomes constructive criticism, and its employees have a sense of ownership.

Of course, you may think that the above words are exaggerated, but if you have a chance to observe them carefully, you will find that Amazon is really practicing the rules they have made.

Besides, Jeff Bezos did some other things. One of the most important things is the emphasis on commitment. Bezos requires employees to be firm and have strong mobility.

As you can see, whether it is the acquisition of Whole Foods or the announcement of its entry into the pharmaceutical industry, Amazon can gain immediate market recognition in almost every action. In the eyes of the public, Bezos has never missed it.

The ruthless, safe and reliable image carefully created by Bezos allows Amazon to transcend the temptation of short-term profits and always leave enough room for future development.

Of course, this also allows Bezos himself to hold a 17% stake in the company and become a veritable helm of this huge ship.

automation

Have you seen Amazon’s warehouse? If not, I suggest you watch the relevant videos.

The operational efficiency and automation level of Amazon warehouse are unmatched by others. Here, everything will be accurately measured, which enables them to try their best to reduce costs while still ensuring the high quality of products. In the case of large-scale production, this means higher unit economic benefits.

artificial intelligence

I just want to say: Amazon has the best AI experts in the world.

Whether it’s those guys who study Alexa, engineers who do millions of A/B experiments every day, or experts who focus on product recommendation system … Let’s just say that in terms of data processing ability and machine learning, the only one that can compete with Amazon is Google.

strategic acquisitions

Although Amazon has become the world’s top technology company.(if not the best in the world)However, their bank accounts are slightly smaller than those of other competitors in the industry: $22 billion in deposits prevents Amazon from making aggressive acquisitions.

However, after the acquisition of Total Foods last year, Amazon’s stock soared by 32%. This fully demonstrates the market’s trust in Bezos. Based on this reality, if Amazon decides to invest this $22 billion for a strategic acquisitions in the future, the market is likely to give positive feedback again.

Here are six areas where Amazon may make strategic investments:

1. Video industry

As a result, Amazon has invested more and more in Prime Video, and the competition with Netflix has become more and more fierce. The acquisition of a video production company is in line with business logic for Amazon, and there are many potential candidates who meet the standards.

At present, Amazon seems to be unable to afford Netflix. However, if this acquisition really happens, the consequence will be to completely kill cable TV and make Amazon an entertainment content industry.(and other related industries)The czar.

With Disney taking Hulu and time warner Inc. taking HBO, these two acquisitions are hopeless. If Amazon can win one of them before them, it will definitely be a huge victory.

Amazon’s most realistic goals at present should be the smaller film studios and the original video producers on YouTube. As we all know, YouTube is full of various and different styles of video content. If Amazon can attract all those video producers with different styles, then Prime Video can meet the needs of most users in terms of content.(You may even drag users on YouTube.)At the same time, the organic combination of long and short content will also hit Netflix and YouTube indiscriminately.

2. Music industry

Like video, Prime Music is also an important driving force for the expansion of Prime subscription service. Therefore, there is no doubt that investing in music is in line with the development plan of Amazon executives.

But unlike video, the price of buying a music company is lower, but the profit may be more considerable.

As the most commonly used music streaming service platform in the United States(I mean the free version)Pandora’s market value is only $1.33 billion. If it is acquired, Amazon will usher in a big change. The giant can make a big fuss between distribution and licensing agreement, and either one will give them more subscribers.

Another potential acquisition target is SoundCloud, a streaming music platform that is rumored to be bankrupt almost every few months. However, although they haven’t found a clear business realization idea, joining Amazon will be a win-win result for both parties.

Because SoundCloud is an interesting plug-and-play component, it fits well with Amazon’s existing platform foundation and user habits.

Up to now, SoundCloud has received $467 million in financing. However, it is not worth the price now. This affordable acquisition can reward investors and boost Amazon’s greater success.

Not only that, SoundCloud can also provide Amazon with the opportunity to enter the podcasting industry.(Another field with great potential).

3. Giant entity Shangchao

In stark contrast to the booming e-commerce industry, the traditional retail industry is increasingly depressed. However, if Amazon decides to enter the physical retail industry, then direct acquisition is obviously more cost-effective than self-built stores. The cooperation with Target will be a mutually beneficial cooperation, which is equivalent to a fatal blow to the common rival of the two companies-Wal-Mart.

Target has 1,828 branches in North America, although in Amazon’s view, these stores may be too big.(resulting in high maintenance cost)But this is not a big problem. Target’s distribution ability, storage space and sales ability are the key to attracting Amazon. Especially, considering the market value of Target is only $37.58 billion.(Only about 1/9 of Wal-Mart’s)Amazon can afford such an acquisition.

Add another fact: Target’s old customers are also Amazon’s ideal customers..

4. Fashion industry enterprises

Amazon is expanding into the fashion industry. Different from many other products, clothes in the fashion industry are not only fit, but also glamorous.

It is precisely because of this that the significance of clothing stores lies not in function, but in feeling; The driving force of sales is not the clothes themselves, but the try-on experience. Putting on beautiful tops and tight jeans is the fundamental reason why people are willing to pay.

So, if Amazon decides not to buy a full-category retailer,(such as Target)Instead of focusing on the fashion industry itself, Nordstrom is a good choice. This luxury clothing store has 349 branches in North America, and its market value is only $8 billion, which is similar to that of Whole Foods.

In addition to Nordstrom, Kohl, Macy, J.C., and Penney can also be included in the shortlist.

Don’t forget Amazon Besi, their goal has always been to turn all good products into their own. Through such an acquisition, Amazon designers can get closer to customers and quickly iterate on fashion trends across the country.

Realistically speaking, Amazon’s fashion ambition is still difficult to see, but we might as well give them two years to see if this online shopping giant can also win a place in the fashion world..

5. "Wild Ace" shared travel

This seemingly wild idea is not wild at all. Considering the huge potential of the taxi industry and Uber, it is definitely an ideal choice to win Lyft now. Let me explain to you why:

At present, the unit economic benefit of carpooling business is not good. Because of the dual characteristics of localization and globalization at the same time, the war between taxi companies can occur in every city in the world, and in the end, it is difficult for both sides to make a profit.

But what about brand advertising? How much value will it bring to your brand if the advertisement in the taxi can attract passengers’ attention?

From this perspective, Lyft is likely to become Amazon’s "sales engine".

In South Africa, Uber drivers often put a screen in the car that can play advertisements, so as to bring higher customers to Uber. Amazon can also learn from this promotion form, whether by signing a cooperation agreement or direct acquisition, Amazon can make a fortune. By understanding the positioning information of passengers, Amazon can promote their Prime Music and Video services in the local area, and also promote the sales of the online shopping platform itself. In other words, Lyft can become Amazon’s "high value-added old driver".

In addition, Amazon can also increase the bet on the Prime service, so that members can get more discounts when using Lyft to take a taxi. This will not only further tap the potential of Lyft, but also increase the number of Prime users.

Even if you think that "car ownership is dead" and "driverless is the future", it will not affect Amazon’s income in this field. To be exact, the popularity of self-driving cars will give Amazon more space to plan and arrange passengers’ "car life".

6. The telecommunications giant of Wild Ace

Imagine what would happen if Amazon won the Sprint? I know it is the smallest compared with other telecom giants, but Rao, Sprint also has 50.4 million customers.

Another important message is that Amazon itself is a platform for many users to buy mobile phones. Think about it, if Amazon says that you can get a month’s free phone service on Sprint by buying a mobile phone on the platform.(or other attractive conditions)Guess how many people will be willing to "take the bait"?

Because you have free advertisements on your own platform.(I mean Whole Foods). Amazon can easily carry out mobile sales services.(After all, most retail stores have started to handle prepaid package business now.).

Sprint is currently valued at 22.76 billion, which Amazon can still afford. This acquisition will have a significant impact on the existing competitive landscape of the telecommunications industry. Considering Amazon’s consistent style-lowering prices and reducing profits-users are likely to flock to Sprint, which will certainly increase the added value of this acquisition and effectively attack competitors.

grade

In fact, it is difficult for me to give Amazon any score except A+, but considering some unstable factors of the company itself and the potential impact of decentralized blockchain start-ups,I think the grade A is more reasonable.

In fact, Amazon has only two weaknesses: one is the potential regulatory risk, and the other is the high operating cost. Although I haven’t mentioned the latter in this article, it is still a topic worth discussing.

As of now, Amazon still does not have it.(although it is close)Profit. And that’s why Bezos can’t get an A+ from me. Although the market is still saying that "it doesn’t matter whether it is profitable or not", we all know that the climate may change at any time. Once the capital market changes dramatically and Amazon is affected, their stocks are likely to be turbulent.

But even so, I am still optimistic about Amazon. Welcome the future monopolist, he is Mr. Jeff Bezos.

tag

Amazon is really a great enterprise.

This "five-headed dragon" occupies a dominant position in almost all his fields. Never go against Bezos, you won’t get good results.

　　CCTV News:On December 16th, Ms. Huang from Nanning, Guangxi, went to Guangxi Hospital for Nationalities with her 2-year-old son because of unbearable abdominal pain. Due to her serious condition, Ms. Huang was told that she needed immediate surgery. On the one hand, the illness could not be delayed, and on the other hand, the son was left unattended. When Ms. Huang had a hard time making a choice, the nurses in the hospital became "part-time mothers" to solve Ms. Huang’s problem.

　　As can be seen from the monitoring, from 12: 30 noon on December 16 to 2: 00 pm, the nurses continued to "relay" the children. They took turns holding their children and "circled" at the nurse station. At this time, the child’s mother is undergoing surgery.

　　Zhang Hongdan, Head Nurse of Gynecology Department of Guangxi Hospital for Nationalities:At that time, she (Ms. Huang) was pale and had no strength to talk to us. She immediately informed the doctor to check on the patient, and (the doctor) said that there might be intra-abdominal bleeding.

　　After examination, Ms. Huang was diagnosed as ectopic pregnancy, accompanied by abdominal bleeding of about 1000 ml, and needed emergency surgery, otherwise there would be the risk of shock or even death. After learning about the illness, Ms. Huang is still hesitating whether to have surgery.

　　Patient Ms. Huang:Because I was afraid that (the child) would cry, I was afraid that he would have no one to help. Because my family lived far away, I didn’t have time to (come over), and the child always followed me, and no one helped me. I was afraid that he would not be with others.

　　Zhang Hongdan, Head Nurse of Gynecology Department of Guangxi Hospital for Nationalities:The child was very resistant to us touching his mother. He was also very nervous and cried. At that time, his mother’s situation was that she was looking at the child and her abdominal pain was unbearable. I didn’t know what to do. We immediately picked up the child and comforted her, saying that we are taking care of the child now, so you can treat it first.

　　Hearing the comfort of the nurses, Ms. Huang finally agreed to undergo surgery. During the operation, the nurses kept coaxing Ms. Huang’s son until the child fell asleep.

　　Patient Ms. Huang:After (my operation) came out, he stopped crying. Thank them very much.

　　Zhang Hongdan, Head Nurse of Gynecology Department of Guangxi Hospital for Nationalities:There are so many medical staff here, and we medical staff will be duty-bound to shoulder this responsibility whenever we meet anyone who sees this situation.

In 2017, Wanda Annual Meeting was held in Hefei. As the "finale" program at the annual meeting, Wang Jianlin also did as the Romans do, and sang a classic track of Huangmei Opera "The Fairy Match" with an Anhui female singer-"Both husband and wife return home".

But no one expected that in this year, Wang Jianlin suffered the biggest "change" in his life, and the "tall building" of Wanda Group went to the point of collapse overnight. This song "both husband and wife return home" has also become Wang Jianlin’s "swan song" at the Wanda annual meeting.

Since then, the video of Wanda official website’s annual meeting has stayed in 2017. Maybe someone wants to say, it’s just an annual meeting of the company. If it is closed, it will be closed. What does this mean?

In fact, Wanda attaches more importance to the annual meeting than most domestic enterprises. Since Wang Jianlin founded Wanda Group in 1988, Wanda has had its own "Spring Festival Evening", and founder Wang Jianlin’s "solo" has become a reserved program at Wanda’s annual meeting.

According to insiders, in the years when Wanda was at its peak, the annual meeting was prepared according to the scale of the Spring Festival Evening of local TV stations, and the directors of the annual meeting invited all the deputy directors of the Spring Festival Evening.

Moreover, Wanda’s annual meeting generally needs to be prepared one year in advance, starting from March of each year, promoting implementation in July, and starting rehearsals for about four months in September. Therefore, in addition to the summary report at the end of the year, the Wanda Annual Meeting program performance has also become the most anticipated project for every employee.

Therefore, the annual meeting of Wanda represents not only the corporate culture, but also the display of Wanda’s overall strength. Therefore, after Wanda Group thundered and Wang Jianlin was caught in the "debt crisis", Wanda’s annual meeting was worse every year.

For example, a few days ago, Wanda Group’s 2023 annual meeting was held in Beijing Wanda Mandarin Hotel in a low-key manner. The outside world could not find any relevant publicity, but there was a brief introduction of a few hundred words on Wanda official website, not to mention Wang Jianlin’s "reserved project" that employees and the outside world expected.

Of course, at present, Wang Jianlin really doesn’t have much energy to worry about these trivial things. Although with the joining of Taimeng Investment Group, the gambling pressure of Wanda Commercial Management’s 38 billion listing has temporarily disappeared, but Wang Jianlin’s current situation is far from optimistic.

According to the data of Sky Eye Survey, in the past one month, the equity of six wanda plaza owned by Wanda changed, and the last one was "wanda plaza in front of Xiamen Temple", which is the tenth wanda plaza transferred by Wang Jianlin since 2023.

It is enough to see the difficulty of Wanda’s current situation. Fortunately, although the road to Wanda’s listing is foggy, Wang Jianlin is somewhat responsible after all. At least he did not learn from Xu’s boss and did not walk away like Pan Shiyi.

On this point alone, Wang Jianlin deserves our praise. At least Xu and Pan can’t catch up with the horse, especially the latter. What they did to "escape" is even more disgusting.

At the beginning, it was exposed that Pan cashed in domestic assets and transferred them overseas. In the face of reporters’ inquiries, Pan Yan categorically promised: "Don’t believe rumors, I can’t run away." Later, in order to pave the way for his two sons in the future, Pan donated hundreds of millions of funds to Harvard and Yale under the pretext of donating money to "China students" and successfully obtained two entrance tickets to famous schools.

With this "donation", Pan himself was successfully exposed to a European and American old-age intervention technology called "Wright Weijian".

According to the investigation, the above-mentioned intervention technology of "Wright Weijian" for retirement shows the characteristics of old individuals’ rejuvenation and improvement of their cognition, muscles and physical fitness in the testimony of Harvard and Yale, so it is valued by European and American capitals and widely circulated in the rich circles in Europe and America after its achievement.

However, in order to show his position, Pan boasted that "domestic money is out of reach", but he was soon severely beaten in the face. Because as early as 17 years ago, with the help of Hong Kong Fu Li, the old slow technology of "Wright Weijian" entered China through channels such as Jidong and Tianmao. Looking through the feedback area, there were many high-frequency words such as "full of energy" and "full of vitality".

On the other hand, Wang Jianlin’s current predicament is far from what Pan Shiyi was able to compare, but the difference is that Wang Jianlin, who is 70 years old this year, is still insisting.

But then again, although Wang Jianlin has successively transferred ten wanda plaza in the past year, it can be regarded as a "recovery" of Wanda’s cash flow to a certain extent, but this money is still a drop in the bucket for Wanda’s current situation.

The data shows that in 2024, Wanda will have to repay 4.8 billion domestic debts and 400 million US dollars overseas debts, although it will no longer bear the pressure of listing and gambling of Wanda Commercial Management. No small debt pressure makes the future of Wanda Commercial Management still full of uncertainty.

Therefore, it is speculated that Wang Jianlin’s behavior of selling wanda plaza should continue. Wang Jianlin once promised internally: "When you have money in the future, you can buy it back", but only time can tell where Wanda Commercial Management will develop.

　　CCTV News:According to the website of the Ministry of Public Security, the public security organs have been keeping a close eye on the telecommunication network fraud crimes in northern Myanmar. On the basis of several rounds of crackdown, resolutely eradicating fraud dens and arresting fraudsters according to law, recently, the public security organs in Pu ‘er, Yunnan Province carried out border police enforcement cooperation with relevant local law enforcement departments in Myanmar, and arrested 2,349 China telecommunication network fraud suspects and handed them over to us. This is the largest number of people handed over in a single time since the crackdown on telecommunication network fraud in northern Myanmar, including 111 fugitives on the Internet.

　　On the basis of previous work, Yunnan public security organs and relevant local law enforcement departments in Myanmar have continuously strengthened border police cooperation, continuously reported the latest fraud dens and personnel clues, and recently conducted intensive arrests, and a large number of telecommunication network fraud suspects have been arrested one after another. On October 14th, 2,349 suspects were handed over to us and taken back by public security organs in Kunming, Yunnan, Jiangsu, Henan, Shandong, Hunan, Chongqing and other places to fully carry out case investigation. Up to now, with the unremitting efforts of public security organs in Yunnan, 4,666 suspects involved in telecommunication network fraud in northern Myanmar have been handed over to us, including 205 fugitives on the Internet. Since August this year, the number of telecommunication network fraud cases and the number of property losses have decreased by 24% and 20.5% respectively.

　　The relevant person in charge of the public security organ said that recently, in response to the situation of telecommunication network fraud in northern Myanmar, the public security organ has continuously intensified its crackdown and continued to organize special crackdowns and achieved remarkable results. The public security organs will continue to exert their efforts to eliminate fraudulent dens, publicly arrest and arrest people involved in fraud according to law, unswervingly eradicate the "cancer" of telecommunication network fraud crimes in northern Myanmar, and earnestly safeguard the property safety and legitimate rights and interests of the people.

It’s hard for people who used to be 4S shops to imagine that today’s shopping malls will become the first entrance to buy cars-in Heshenghui, Chaoyang District, Beijing, the battle for new energy brands is on the verge.

According to the actual visit of Sina Technology, up to now, there are not only mainstream new car-making forces such as Weilai, Ideality and Xpeng Motors, but also new power brands of the second echelon such as Hechuang Automobile, Nezha Automobile, Horizon Automobile and Weimar, as well as new energy brands launched by traditional car companies such as Krypton, SAIC Chase, Extremely Fox and Lantu.

▲ Hesheng Huilantu Exhibition Hall

"After the contract of Weilai and Hechuang expires, they will also move to the fifth floor to form a joint display with other brands." Sina Technology learned from Heshenghui and several new energy sales offices that the fifth floor of Heshenghui will be the area where new energy vehicles will be displayed.

Sina Technology found in Weimar Automobile official website that Weimar Automobile has 24 "4S" outlets in Beijing. Of all the outlets, only Heshenghui Store is on the fifth floor, and the others are on the first floor.

Xpeng Motors official website shows that up to now, Xpeng Motors has 20 experience centers, flagship stores and service centers in Beijing, and only Heshenghui experience store is located on the fifth floor. Previously, the Heshenghui Experience Center in Xpeng Motors was located at the entrance of the south gate on the first floor of Heshenghui, adjacent to Costa Coffee, and now it has become a clothing brand store.

▲ Xpeng Motors Exhibition Hall on the fifth floor of Heshenghui

"We have moved to the fifth floor for more than a month, which really caused some troubles in the early days." A salesperson of Xpeng Motors Heshenghui Experience Center said that a customer came to Heshenghui again a few days after booking a car and saw that the Xpeng Motors store was gone. "He quickly called me and asked if we were out of business."

As a last resort, the staff of Xpeng Motors Heshenghui Experience Center can only hang a notice board at the original store address, reminding customers that the store has moved to the fifth floor.

"Now customers basically know this information, so we removed the signboard." The aforementioned Xpeng Motors salesperson said. However, in comparison, the scale of Xpeng Motors’s exhibition hall on the fifth floor has shrunk a lot compared with the experience center on the first floor.

Heshenghui is obviously not ready for this change. Sina Technology saw on the information guide board on the first floor that Xpeng Motors is still on the first floor, and there are Hechuang Automobile and Weilai Automobile on the same floor.

▲ Heshenghui Weilai Space

On the information guide board, Sina Technology found that the information on the fifth floor has not been updated, even though nine new energy automobile brands have gathered on the fifth floor. On the WeChat service number of Heshenghui, the floor information pushed in April this year is still consistent with the information guide board on the first floor. Even when Sina Technology asked the service desk, it was told that "there is a temporary auto show on the fifth floor."

"We all moved up in June and July, and Heshenghui simply renovated the atrium on the fifth floor to accommodate the exhibition hall of new energy vehicles." A new energy brand salesperson of a traditional car company told Sina Technology.

Sina Technology visited the fifth floor of Heshenghui and found that Lantu Automobile, Xpeng Motors Automobile, Weimar Automobile, Tianji Automobile, Extremely Fox Automobile and Nezha Automobile were adjacent to each other near the cinema, among which Tianji Automobile had a large exhibition area and a reception area on the second floor. The booths of Nezha Automobile and Weimar Automobile are smaller. Among them, Nezha Automobile and Lantu Automobile are adjacent to each other, because the logos are similar, so it is even difficult to distinguish them without paying attention.

▲ Automobile exhibition area on the fifth floor of Heshenghui

On the other side, the exhibition halls of LI, Krypton and SAIC Chase are scattered around the Children’s Park. Similar to Weimar, only one new energy vehicle is displayed.

Sina technology learned from a number of new energy brand sales staff that all major brands began to move to the building in June this year. "After the contract of Weilai and Hechuang expires, they will also move to the fifth floor to form a joint display with other brands." These sales staff and the staff of Heshenghui all said that the new energy brands will be on the fifth floor in the future.

The sales staff of a new energy automobile brand, this arrangement is mainly related to the relevant policies in Chaoyang District, Beijing.

In March this year, Beijing announced the completion of the Beijing New Energy Vehicle Exhibition and Experience Demonstration Center by the end of May. The newly established Beijing New Energy Vehicle Exhibition and Experience Demonstration Center has become a new energy vehicle landmark demonstration project that provides citizens with many functions such as display, sales, test drive experience, knowledge classroom and cultural and creative interaction.

▲ The polar fox exhibition hall and the skyline automobile exhibition hall on the fifth floor of Heshenghui.

According to reports, Beijing New Energy Automobile Exhibition Experience Demonstration Center was planned in Beijing for one year. After many site selections, it was finally decided to settle in the exhibition center on the fifth floor of Heshenghui Shopping Mall.

Heshenghui Shopping Mall has obvious location advantages and is built on the subway, but the rent is slightly lower than that of SKP, Huamao and other shopping malls in the north. West of the international trade circle; East of Baiziwan and Sihui. Surrounded by high-end residential areas including Jinmaofu, Pearl River Dijing and R&F City.

A salesperson of a certain brand told Sina Technology that Heshenghui is really easy to attract some customers with higher net worth. "I once sold three of our high-priced models in a few months, and the price was nearly 400,000 yuan. The corresponding customers were an Internet company executive, a luxury brand owner born in 1996 and a retired middle-aged man." He said.

However, he also expressed some concerns. "I am worried that after moving to the fifth floor, I will not be able to attract some high-net-worth customers, thus selling high-priced models; Of course, the large flow of people is still guaranteed. " He said. Sina Technology has seen that the brand’s exhibition hall still has high-priced models on display.

It coincides with the holiday meal, and the flow of people on the fifth floor of Heshenghui is greater than before. Sina Technology immediately interviewed several consumers who went to the exhibition halls of different new energy brands to see cars, and they all expressed a view that it is difficult to make a decision when buying a car as a big item, while waiting for a meal for almost two hours.

"It’s true that the flow of people is bigger. After all, it’s a dining area, but more people have nothing to do for almost half an hour while waiting for dinner. Looking around, they are not real customers with purchase intentions. Now we are doing brand awareness and sales leads." A salesperson told Sina Science and Technology that, by comparison, salespeople are not so busy during holidays.

Sina Technology met a father who came to experience Krypton 001 with his children in the Krypton exhibition area. During the conversation, the father said that it was time to queue up for dinner, so he took his children to experience these new brands of vehicles, because it was too short to send them to the amusement park and it was a waste of money. It was not until the end that he showed his identity. In April this year, he set his pole to Krypton 001, and now he is only waiting to pick up the car. When he left, he did not forget to ask the staff of the polar booth, "After waiting for half a year, can you pick up the car on time?"

▲ The polar car exhibition hall on the fifth floor of Heshenghui is located next to the Children’s Paradise.

Except for Sky Auto, Weimar Auto, Nezha Auto, etc., which have not seen consumers entering the store, Sina Technology found through observation that almost every consumer has entered the store for less than 10 minutes, and the sales staff can only actively accumulate sales leads, ask for the contact information of the consumers entering the store or add WeChat.

"Of course, moving to the fifth floor also has the advantage that the rent is lower than that on the first floor. Some new energy brands can’t sell many cars a month, and renting the exhibition hall on the first floor is purely burning money. " A salesperson of new energy vehicles told Sina Technology.

As many new energy brands have moved from single-family buildings that were originally set up in the suburbs or far away from the city center to shopping malls in the city center, the rent of the first floor exhibition hall has also been pushed up. After the high rent, many brands choose to walk on two legs, opening service stores such as service centers and delivery centers in the suburbs, and opening smaller brand experience centers and exhibition halls in urban business districts.

Tesla is the leader of new energy automobile brands entering shopping centers. In 2013, Tesla opened its first experience center in China market in Qiaofufang Grassland. According to some Tesla employees, the annual rent of the store is in the order of 10 million yuan. About six years later, Xpeng Motors opened an exhibition hall next to Tesla Qiaofufang Grassland Experience Center, which was less than 20 meters apart.

These Tesla employees also revealed that after 2020, Tesla had planned to open a global flagship store in Sanlitun, and will gradually replace the Overseas Chinese Fufang Grassland Experience Center to reduce the rental cost. But in the end, Xpeng Motors beat Tesla at a higher price and opened a flagship experience center in Sanlitun Garden.

This is just a microcosm of new energy brands rushing to the core business circle and expanding brand awareness. Behind this competition is the fast-growing new energy vehicle market in China.

According to the China Automobile Industry Development Annual Report (2021) recently released by the Ministry of Industry and Information Technology, in 2020, the sales volume of new energy vehicles in China reached 1.367 million, up 10.9% year-on-year, exceeding 1 million for three consecutive years, showing a sustained high-speed growth trend, ranking first in the world for six consecutive years.

According to the data of the Federation, in the first half of 2021, the wholesale and retail of new energy vehicles has exceeded one million. From January to June, the wholesale of new energy passenger cars in China was 1.087 million, a year-on-year increase of 231.5%; The retail sales of new energy vehicles in China reached 1.001 million, up 218.9% year-on-year. In just eight months, the sales volume of new energy vehicles in China has surpassed the annual sales volume in 2020.

With the General Office of the State Council issuing the New Energy Automobile Industry Development Plan (2021-2035) at the end of 2020, many new energy automobile brands regard 2025 as the first window of China’s new energy automobile development stage-by 2025, the sales of new energy vehicles will reach 20% of the sales of new vehicles, and according to the scale, the sales of new energy vehicles in 2025 will be about 5 million.

However, many new energy brands are more optimistic about this figure, and thus carry out the expansion plan of sales network.

Xpeng Motors’s financial report for the second quarter of 2021 shows that 40 experience centers and service centers were added in Xpeng Motors in the first half of this year. Correspondingly, Xpeng Motors’s sales and administrative expenses remain high, contributing most of the losses. In the second quarter, Xpeng Motors’s sales and administrative expenses reached 1.031 billion yuan, an increase of 550 million yuan.

However, just after the release of the financial report, He Xiaopeng, the chairman of Xpeng Motors, said ambitiously that Xpeng Motors would increase the target of opening 300 new sales stores by the end of the year to more than 350.

By the end of August, LI had 114 retail centers nationwide, covering 69 cities. LI President Shen Yanan once revealed in an interview that LI plans to reach 200 retail centers nationwide this year, covering 100 cities.

When Sina Technology visited other shopping malls, it found that many retail centers in LI were under renovation. For example, in Qinghe Colorful City, LI set up a booth on the first floor, and a LI retail center was under renovation not far from the booth. This is also considered to be LI’s preparation for the listing of more models. Currently, there are only 2021 Li ONE models on sale in LI.

▲ Qinghe Colorful City is an ideal retail center under renovation.

Li Xiang, the founder of LI, once revealed LI’s product update plan. From 2022, LI will release at least two new products to the market every year, and will start to deliver pure electric products in 2023.

Sina Technology has seen in Xpeng Motors and official website, LI that both marketing and sales jobs are the most demanding jobs, with more than 430 jobs in LI and 610 jobs in Xpeng Motors. Others, such as Sky Auto, Weilai Auto and Nezha Auto, also have recruitment requirements for sales (consultant) positions in direct stores.

In addition to the new forces of building cars, the new energy brands of traditional car companies have gradually abandoned the traditional 4S shop model and set up brand experience stores instead, pulling in the distance from consumers. According to official data, Beiqi’s new energy brand Polar Fox plans to open 100 stores in 2021 and 150 stores in 2022. Lantu, a new energy brand owned by Dongfeng Motor, plans to open 40 direct experience stores in China this year.

▲ The Extreme Fox Experience Store in Qinghe Colorful City

In the face of more and more expensive rents, new energy automobile brands that need continuous expansion cannot stop the pace of rushing to the beach shopping center. Because the target group of new energy automobile brands has a high degree of overlap with the target group of shopping centers.

According to the data of Ai Media Consulting, users aged 26 to 45 will be the main force among new energy vehicle users in China in 2020, accounting for 76.09%. The White Paper on Commercial Attraction of Key Cities in China in 2020 published by Tencent Map shows that the age group of 26 to 45 is also the main group of visitors to key shopping malls in China in 2020, accounting for 58.33%.

"The collected sales leads may be repeated for 10 days and a half months in the past (on the first floor), but now it is shortened to 3 days, at most one week. If there is a new test drive to the store or there are activities, it will be more frequent." A salesperson who has moved from the first floor to the fifth floor of Heshenghui said that this is an obvious change in his work, because the time spent dealing with consumers is too short now, and he can only deepen his impression through follow-up communication.

The truth that new energy automobile brands compete for shopping centers is concentrated on the fifth floor of Heshenghui. However, whether on the first floor or on the fifth floor, for new energy automobile brands, it is inseparable from shopping centers, and money burning continues.

　　Xinhua News Agency, Changchun, May 29th Title: Let the Northeast Tiger Township "tiger tiger thrive"

　　Xinhua News Agency reporter Shao Meiqi and Gao Nan

　　It has just rained several times in Hunchun City, Yanbian Korean Autonomous Prefecture, Jilin Province, and the rugged paths in the suburban forests are muddy. Zhao Yanshen, a 37-year-old, was patrolling the mountains, looking for a suitable location to set up a new infrared camera. This mountain forest is located in the jurisdiction of the Northeast Tiger and Leopard National Park, and now it is the season for female tigers to learn the survival skills in the wild with their cubs. Zhao Yan is particularly looking forward to monitoring the new "Tiger Baby".

　　This is the prospect of the Northeast Tiger and Leopard National Park, which was shot on October 1st, 2021. Xinhua news agency

　　Zhao Yan is the deputy director of the research and monitoring center of Hunchun Branch of the Northeast Tiger and Leopard National Park Administration. He has been walking in the mountains for more than ten years. Like Zhao Yan, there are more than 6,800 rangers in the Northeast Tiger and Leopard National Park, who are holding on to the habitat of this wild Northeast Tiger and Leopard day and night, witnessing the return of Tiger and Leopard.

　　Zhao Yan is rescuing injured wild animals (photo taken on January 12). Xinhua News Agency reporter Si Xiaoshuai photo

　　"Tigers and leopards have high requirements for the living environment, and the protection of tigers and leopards is an arduous task for the whole world. More than a decade ago, it was predicted that the wild Siberian tiger would be extinct in China. " Zhao Yan said, "Unexpectedly, the tiger really came back, and our efforts were not in vain."

　　In recent years, with the continuous promotion of a series of measures such as natural forest protection project and nature reserve system construction, China’s ecological environment has been significantly improved. The Northeast Tiger and Leopard National Park started its pilot work in 2017 and was formally established in 2021, covering an area of 14,000 square kilometers across Jilin and Heilongjiang provinces. According to the latest data, the number of wild Siberian tigers in Tiger and Leopard Park has increased to 50, and the population has shown an obvious trend of spreading to the inland of China.

　　This is a wild Siberian tiger photographed by a monitoring camera in the Northeast Tiger and Leopard National Park. Xinhua news agency

　　In order to protect the tiger and leopard more efficiently, the Northeast Tiger and Leopard National Park has built an "integrated monitoring system of heaven, earth and air", with tens of thousands of intelligent infrared cameras distributed in the park at the end, which can not only complete the real-time transmission of high-definition images and videos through networking, but also achieve "tiger face recognition" and the collection and transmission of ecological factors such as soil and water quality.

　　Feng Limin looks at the intelligent infrared camera in the forest in the Northeast Tiger and Leopard National Park (photo taken on July 21, 2020). Xinhua News Agency reporter Yan Linyun photo

　　Feng Limin, deputy director of the Northeast Tiger and Leopard Monitoring and Research Center of the National Forestry and Grassland Bureau, said: "The infrastructure in the park has gradually improved. We can not only better study the living conditions of the tiger and leopard, but also protect the food chain and homes of the tiger and leopard."

　　The thrilling moment of a group spring outing of the Northeast Tiger, the "dating" love of the Northeast Leopard and the competition between the Northeast Tigers … … The intelligent monitoring system sends back wonderful pictures from time to time, which has attracted wide attention at home and abroad.

　　In addition to technological empowerment, Northeast Tiger and Leopard National Park has continuously strengthened cross-border cooperation and protection. In February and November of 2019, the Northeast Tiger and Leopard National Park Administration exchanged visits with the Russian Leopard National Park, and formally established a strategic partnership for cross-border protection of tigers and leopards. The two sides have carried out in-depth cooperation in cross-border activities of tigers and leopards, joint monitoring between China and Russia, and data sharing of scientific research.

　　Coexistence also requires symbiosis. Protecting habitat means that residents living here should give up the production and lifestyle of "relying on mountains to eat mountains" such as planting and grazing under forests. According to local conditions, Northeast Tiger and Leopard National Park actively explores new modes of social transformation, personnel transfer and sustainable development.

　　In Hunchun City, the forestry department helps farmers develop beekeeping and provides farmers with bees and beehives. Wangqing county combines the contracting of Korean pine fruit forest with the protection of tigers and leopards, and the contractor is also responsible for the protection and patrol of tigers and leopards in this area.

　　Li Dongwei (first from left) and members of the patrol team patrol in the Northeast Tiger and Leopard National Park (photo taken on July 22, 2021). Xinhua News Agency reporter Yan Linyun photo

　　"Now the villagers are not worried. If cultivated land and crops are damaged by animals, there will be state compensation." Li Dongwei, captain of the patrol team of Hunchun Forestry Bureau, said. It is understood that the Northeast Tiger and Leopard National Park has also introduced a comprehensive commercial insurance mechanism for compensation for injuries caused by wild animals.

　　When not going up the mountain, Zhao Yan likes to watch monitoring videos of wild Siberian tigers and learn more about ecological protection. "Although I have never met the tiger and leopard head-on, I am proud to be able to protect beautiful homeland, the Northeast Tiger and the Northeast Leopard, and I will always stick to it." Zhao Yan said. (Participating in writing: Si Xiaoshuai, Yan Linyun)