Mobile e-sports+casual games, China players pay more attention to the social attributes of e-sports?

  In July, Gamma Data released the "2019 China Game Industry Semi-annual Report" — — In the first half of the year, the growth rate of China Mobile’s e-sports revenue was far ahead of that of client-side e-sports games, accounting for more than 60%.

  Earlier, the Leisure Game Market Opportunity Research Report of 2018-2019, also from gamma data, pointed out that mobile leisure game users accounted for 66.4% of the total mobile game users in the past year, but leisure games only accounted for 6.6% of the mobile game market & hellip; …

  Thanks to the demographic dividend of China and the rapid development of mobile Internet, mobile e-sports has gradually become the main force in the field of e-sports, but mobile leisure games are still a low-lying area with huge room for growth, which seems to mean that "mobile e-sports+leisure" will become an opportunity in the development tide of e-sports and games in China.

  In the e-sports market, female users surged.

  In the 2019 Tatan Elite Challenge, which just ended in Qingdao, 12 teams fought for two days, attracting thousands of live audiences and over one million online audiences. It seems that the e-sports event created by a light casual game also has strong box office and market appeal.

  In fact, the Tatan Cup has been born for four years, and the popularity of "Ball-Ball Battle" is behind it.

  As a casual game produced by Giant Network, official data show that there are more than 500 million users, 10 million daily activities and 150 million monthly activities, and the gender ratio of players is close to 4 to 6 (35% women and 65% men); In terms of age, 40.08% of the players aged 18 to 24, and 33.07% of the users aged 13 to 17 & hellip; …

  The rise of "Ball Fight" has indeed caught up with the fast lane of China mobile e-sports development — — It was launched in mid-2015, which is earlier than many popular mobile games, but the precise positioning is probably more worthy of attention.

  In the e-sports game market, especially on the mobile side, the scale of female users has surged.

  Public data shows that from 2013 to 2018, the number of female players has increased from less than 80 million to 290 million.In the past, there were high barriers to heavy games, which made light games that focused on "leisure" just needed by the market. Its "popularization", such as relatively simple rules and operation, was not only more suitable for covering young people of all ages, but also met the needs of the rapidly growing group of female players.

  In fact, not only female players, but also professional players in Tatan Classic, which is a difficult scene to see in other e-sports events.

  Leisure+animation, the future industrial direction

  Of course, there is still a long way to go from a popular game to a traditional e-sports event.

  On the one hand, it benefits from the high stickiness of mobile e-sports users. According to the survey, the proportion of mobile e-sports users playing games every day is as high as 43.1%, and the proportion of playing games every week is also 25.3%, among which the proportion who are willing to watch events online is as high as 67.2%.

  In addition, industry insiders also analyzed that while the competition of heavy game e-sports is intensifying, leisure e-sports built around light games is expected to become a "single product" in the market. Since 2016, Giant Network has successively launched a series of subdivided events such as BPL Professional League, Tatan Cup Elite Challenge, CEST Campus Challenge and BUC City Challenge, and deeply cultivated leisure e-sports.

  It is worth mentioning that while maintaining the attributes of the game, leisure e-sports emphasizes the social functions in e-sports games.

  According to statistics, "Ball Battle" creates a community online through team battles, seasons, leaderboards and other settings. On average, each player has 15+ friends, and the platform generates more than 12 million private messages every day, with a cumulative upload of more than 100 million selfies.

  In terms of offline events, the Tatan Cup is closer to the carnival, with diverse scenes such as band performances, players meeting, audience interaction with the event presented together.

  With the increasing social needs of young people, mobile e-sports has become a social product to some extent. According to the 2018 China Leisure Mobile Game Industry Report released by iResearch, 82% of leisure mobile game users said that they need to meet social needs in the game.

  Producer Wu Meng has also said that social attributes will help game products to extend their life cycle. In fact, for leisure e-sports with weak antagonism, socialization is not only empowerment, but also its lifeline.

  At present, giant network’s e-sports are actively seeking cross-border and circle-breaking. The previously launched "Journey" series has joined hands with the classic animation "Huluwa" to implant Huluwa elements in e-sports games. At present, the serial comics "Xingyun Brigade" and the virtual idol "Tatan" related to "Ball Fight" are also officially launched … …

  Judging from the industry and market forecast, leisure, animation and massively multiplayer online e-sports and games still have considerable potential in the future.

  The Paper reporter Chen Jun

Create a historical record of 77 days of continuous operations and dare to fight hard! This fire brigade is too hot.

       CCTV News:With 950,000 hectares of virgin forest, 56 years of uninterrupted relay protection and more than 380 forest fire fighting missions, a young forest fire fighting team has been stationed all the year round in the hinterland of Daxinganling virgin forest region, the northernmost part of the motherland. Since its establishment in the 1960s, Qigan Squadron of Daxinganling Forest Fire Brigade in Inner Mongolia has been standing silently for more than half a century in the deserted island of Linhai.

       This is the best preserved, the only centralized contiguous area and the largest undeveloped virgin forest area in China. Fiona Fang is rarely traveled by people, with an average annual temperature of minus 3 degrees and a frost-free period of only 70 days. After a long winter of nine months, it was not until late May that Qigan Squadron, which was stationed deep in the jungle, just waited for spring. There is still snow in the forest that has not melted, but the most dangerous period of the year in Daxinganling has arrived.

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       Captain Wang Depeng led everyone to distinguish the anchor points and get familiar with the environment, so as to have a good idea of the terrain and landforms and enter the key fire prevention period. Now Qigan Squadron has to go to the mountains to patrol and guard in full gear several times a week, and it is ready for war 24 hours a day. In order to cope with the fire that may happen at any time, from the end of May every year, in addition to the resident Qigan squadron, the Daxinganling Forest Fire Brigade will send troops to temporarily station.

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       In May, the drought in Daxing ‘anling is strong, and the dense vegetation that has existed for hundreds of years can easily cause sudden and destructive natural fires, especially in the northern forest area, when it enters summer, lightning strikes often break out one after another.

       The Daxinganling Forest Fire Brigade is responsible for the protection of 10.67 million hectares of forest and the interception of more than 400 kilometers of Sino-Russian border fires. The entire theater spans six latitudes, with 627 kilometers from north to south and 368 kilometers from east to west. In special times, everyone should be ready.

       The virgin forest area in the northern Daxinganling Mountains of Inner Mongolia is the strategic reserve forest of the country. It is like a "green Great Wall" standing in the northern part of the motherland, resisting the cold current from Siberia and the dust in the Mongolian Plateau, and guarding China’s "big granary" — — Food production safety in Songnen Plain. The task area of fire prevention and extinguishing that Qigan Squadron stationed all the year round covers 950,000 hectares of undeveloped area of northern virgin forest, and the per capita fire prevention area reaches 16,000 hectares. From the moment the team was built, there were odd cadres wherever there was danger in Daxinganling.

       Wang Yonggang, instructor of Qigan Squadron, Daxinganling Forest Fire Brigade, Inner Mongolia: There are many times of fire fighting. For example, last year and the year before last, there may be more than 100 small fire spots after satellite discovery, so this place is actually a fire nest like summer.

       Accompanied by "Huowozi", generation after generation of Qigan team members fought to protect the forest. On May 6th, 1987, the most serious fire broke out in Daxinganling area since the founding of New China. At that time, Qigan Squadron fought more than 20 times on the fire line, putting out more than 400 kilometers of fire line, creating a historical record of 77 days of continuous fighting.

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       On July 28, 2002, the extraordinary forest fire broke out, and Qigan Squadron fired the "first shot" of thousands of firefighters in the fire fighting. While struggling to put out the fire, they dug a fire isolation belt with a width of nearly 1 meter and a length of 70 kilometers by shoulder, hand and pedal, which successfully intercepted the raging mountain fire. Since the establishment of Qigan Squadron 56 years ago, it has participated in fighting forest fires for more than 380 times.

       Kang Jianyou, political commissar of the Daxinganling Forest Fire Brigade in Inner Mongolia: When it was first formed, one man, one horse and one gun were used. At that time, it was riding a horse or riding a horse sledge at the earliest, and then it developed into a four-wheeled vehicle. Up to now, we have helicopters in the air, personnel carriers, armored vehicles on the ground, and motorboats on the waterway, which is the way of three-dimensional integration into the overall situation.

       Modern equipment continues to be updated, but the tradition of daring to fight hard has never changed. On April 30, 2017, a border fire hit Yimuhe Forest Farm in Daxing ‘anling. Qigan Squadron was the first to put out the fire, and the last one was evacuated from the fire, and put out the fire for 7 days and 8 nights. In order to prevent the resurgence, it still persisted until the fire was completely lifted after the supplies were cut off for two days. Crossing the line of fire year after year, this group of young forces with an average age of less than 24 years old is growing rapidly. In the face of every dangerous task, they all choose to downplay it.

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       Wang Yonggang, instructor of Qigan Squadron of Daxinganling Forest Fire Brigade, Inner Mongolia: I have gone out on a mission. You tell my parents that they are worried, and they are also very uncomfortable and can’t sleep well at night, so I just don’t say anything, just come back safely anyway.

       Wang Yonggang, instructor of Qigan Squadron of Daxinganling Forest Fire Brigade, Inner Mongolia: The reason why the squadron has persisted for so many years is to protect the ecological security of the northern part of the motherland, to protect this green barrier, to use their youth to defend the safety of the forest, to live up to the expectations of our predecessors, and to live up to the high hopes of our motherland and people. I think I am very proud of our players.

       From one man, one horse and one gun to 2018, it has officially become the main force and national team of emergency rescue. In order to protect the ecological barrier in the north of the motherland, for more than half a century, generations of Qigan people have regarded hard dedication as the background of their youth, and silently adhered to their loyalty vows.

Isn’t it because of "blood and ice cream" that I fell in love with "Car Thief"?

    

1905 movie network news The action movie "Baby Driver" directed by edgar wright, a British director with bad taste, has finally been released in Chinese mainland!

    

    Speaking of edgar wright, netizens who love movies will not feel strange. At that time, his films Shaun the Zombie, Hot Blood Detective and At the End of the World, which were co-produced with his good friends (gay friends) simon pegg and nick frost, made many netizens feel the unique charm of English anti-genre films. It is even more called "Blood and Ice Cream" trilogy.


    It is said that this idea is a parody of the famous "Red, White and Blue" trilogy by director edgar wright. For this bad taste imitation, Wright also joked himself: "When the trilogy DVD is released, the iconic totem of the trilogy will be attached to the fans — — Cute ice cream. "


    As for why it is adorable ice cream, it is because this prop often appears many times in three films.


    Edgar wright started making movies at the age of 14, and at the age of 20, he directed a pseudo-western spoof film called A Fistful of Fingers. It is precisely because of knowing Peggy and Frost that his works are liked by more people and highly appreciated by Hollywood groups.


   

    When "Car Theft God" was released in North America, it gained a high reputation and excellent box office results, but at the same time, it had to remind people of this classic anti-genre film again.

Sean the Zombie


    While some directors were filming "How Zombies Eat Your Brain", Wright had begun to play with the funeral culture with spoofs.


    Sean (simon pegg) is a typical "bereavement" person. My career is not satisfactory, my love is not satisfactory, and I have a friend Ed (nick frost) who is idle and can only play computer games and eat cute food.


    At the beginning of the film, it fully reflects the seriousness of the funeral culture’s invasion of human beings. An old man pushing a shopping cart slowly; A cashier with no spirit; Pedestrians standing at the bus stop waiting for the bus with glassy eyes, and passers-by walking in a daze.

    His girlfriend obviously has a strong dissatisfaction with Sean. Because Sean always takes his good friend Ed with him everywhere, the date between couples usually turns into a big party for no reason. Girlfriend hopes Sean can pay attention to his existence. Simply put, he should not bring Ed, a shiny "light bulb", on his future date.


    This is too difficult for Sean, because he is Ed’s only friend.


    However, the city is changing inexplicably, people who can’t afford to fall on the ground suddenly appear on the road, and strange news is reported on TV. However, all this is unusual and has not attracted Sean’s attention.


    Because of his carelessness, their date fell through again, and his girlfriend broke up.


    Sean was in great pain after his lovelorn love, and Ed was like a pistachio, accompanying him. At this time, the whole city has undergone earth-shaking changes.


    In the morning, Sean went to the supermarket as usual to buy cute ice cream for his friends. When he just woke up, he didn’t notice the bloody handprints on the refrigerator door and the zombies passing by.


    Sean, who came home, found a lovely little sister in a pink skirt in the hospital. But no matter how Sean and Ed greeted the little girl, the little girl stubbornly refused to look back.


    In desperation, Ed picked up a stone and threw it at his lovely little sister. (Please fill in the pain from Sean’s expression.)


    My little sister finally turned back. Sean and Ed obviously didn’t notice the abnormality, so they started flirting with their sisters openly. Uh … … It’s really rare to say that movies that flirt with zombies.


    Shawn, who was easily pushed down, was thrown down by his sister with a big mouth. At this time, Ed took out his camera and photographed this scene of (fear) love (horror).


    It was not until Sean accidentally "killed" his sister that he discovered that today’s sister is no longer an imaginary sister, and the city has become a hell on earth.


    Sister is gone, tall and fat bald uncle with blood in his mouth. Do you like it? (Of course, I think this chubby monster is a little cute.) Sean and Ed finally realized the seriousness of the problem.


    Of course, no matter how urgent and dangerous the situation is, it can’t stop Ed from eating cuto (it must be a lovely boy licking the paper cover! )


    Sean, who came to his senses, realized that his mother and girlfriend might be in danger, and he had to be a warrior to save them.


    First of all, we should get rid of the chubby monster and the old girl with pink skirt at the door. The comedy and humor contained in this clip will never let you down. When fighting zombies, the two men even had an argument because they could not bear to use limited release records as darts.


    Successfully came to my mother’s home and found that my mother and stepfather were not attacked and hurt. So an escape also officially kicked off.


    But when he got rid of the zombie siege, his stepfather was accidentally bitten by a zombie and bleeding profusely. The racing clip is thrilling. In fact, at this time, director Wright has begun to use music to match the racing link. A concept of the beta version of "Car Theft God"!


    However, how can the road to saving his girlfriend be smooth and open? They are attacked by a big wave of zombies, and Sean’s fighting capacity is soaring all the way!


    His stepfather died unfortunately because he was infected with the virus. Although Sean has never had a good impression on his stepfather, he still left tears when he saw his stepfather die.


    The number of zombies is increasing, and the whole city is in chaos. Sean and his family and friends are facing more and more serious dangers. However, they suddenly found that these zombies seem to have very low IQ. So, Sean suggested that everyone try to play zombies to escape.


“OK,let’sall shake out,get nice and limber.”



    After the training, a group of "fake" zombies successfully got on the road.

    

    They hid in the bar they used to go to. The boss before the bar was unfortunately infected with the virus, and the jukebox turned on automatically at this time, so there is no doubt that this group of people started to fight zombies while dancing with the beat.


    Sean’s mother was also bitten by zombies in the fight, and a big wave of zombies are invading … …


    Sean finally killed his mother himself, and his other two friends were also killed. The sad experience goes far beyond that. In order to protect Sean, Ed was also bitten by a zombie.


    Before that, Sean complained that Ed always embarrassed him and didn’t think of him. But when danger came, it was Ed who would rather give up his life than protect his friend Sean.


    Sean and his girlfriend managed to escape, but Ed couldn’t eat cute and play stand-alone games any more … …


    At the end of the film, there is probably the most black humor scene. When everything is calm, people in the city can’t abandon their relatives and friends, even though they have become zombies.


    And Sean, of course, will not abandon his friends — — Ed.


    Life is like this, you will never guess what will happen in the next second, and it is this uncertain factor that makes us cherish our friends and relatives around us, and even cherish everyone who passes by.


    When the danger came, Sean, who had been in a daze and wasted his life, finally realized that he had to stand up and protect his family, lover and friends.



So, don’t live like a zombie. Come on!

Ceng Zhaolun: Observing the global vision of the world anti-fascist battlefield

Ceng Zhaolun is one of the pioneers of China’s introduction of modern western chemistry, the founder of organic chemistry in China, one of the main founders of chinese chemical society, a famous national defense chemistry expert and military critic of the Anti-Japanese War. During the Anti-Japanese War, Ceng Zhaolun published a large number of military discourses, so as to sum up the past, evaluate the present situation and look forward to the future, inspire Chinese people’s fighting spirit in the war of resistance against Japan, and thus establish his position and influence as a critic of military issues in the intellectual circles.

曾昭抡(1937年1月27日摄)

曾昭抡1899年5月25日生于湖南湘乡,为曾国藩胞弟曾国潢的曾孙,1915年考入清华留美预备学校(清华大学前身),1920年毕业赴美留学,进入美国麻省理工学院学习化学化工,1926年获该院科学博士学位。同年夏天回国,先后任广州兵工试验厂技师、南京中央大学化学系副教授兼化工科主任,1931年任北京大学化学系教授、系主任。1937年”七七”事变爆发,北大、清华、南开三校南迁,至长沙组成临时大学,后再迁昆明改称”国立西南联合大学”。曾昭抡任西南联大化学系教授,直至抗战胜利。1945年11月,曾昭抡返北平接收北大化学系,1946年赴美国考察原子弹,1949年回到北平。新中国建立后,曾昭抡的主要任职有北京大学教务长兼化学系主任,教育部副部长兼高教司司长,高教部副部长,全国高等学校招生委员会副主任,全国科联副主席,中国科学院学部委员兼化学研究所所长,全国人大代表,全国政协委员,民盟中央常委等。1958年任武汉大学化学系教授,”文革”中不幸逝世。

1. Training anti-chemical cadres for the PLA.

At the end of 1950, the People’s Liberation Army began to establish anti-chemical arms. In 1951, the Chemical Corps School was established in Beijing (the predecessor of the Anti-chemical Command Engineering College of the People’s Liberation Army). It is urgent to train a group of technical cadres to enrich teaching and command positions. At that time, the Training Director Department of the Military Commission sent Zhao Guohui and other cadres to contact the Ministry of Education, and the Ministry of Education put Ceng Zhaolun in charge of reception, which was very supportive of Ceng Zhaolun. After active contact, Ceng Zhaolun entrusted four universities, including Peking University and Tsinghua University, to set up special training courses to train the first batch of cadres for anti-chemical warfare schools. Not only that, Ceng Zhaolun also took time out of his busy Ministry to personally teach the main courses of national defense chemistry for these cadres and guide them to do relevant experiments. From 1951 to 1953, Peking University held three training courses for chemical defense soldiers, and Ceng Zhaolun continued to teach them three courses. Since then, these students have become the backbone of teaching and scientific research in the Institute of Chemical Defense of the People’s Liberation Army and the technical cadres of the chemical defense forces. This is Ceng Zhaolun’s important contribution to the construction of the people’s army. Zhao Guohui said: "All this should be thanks to Professor Ceng Zhaolun’s great help and support for our study and further study."

Peking University Department of Chemistry, 1954 Class Anti-chemical Soldiers (originally published in "Hundred Years of Peking University Chemistry")

In the Spring Festival of 2025, Wu Ershan and Jia Ling competed for the championship? Stephen Chow’s new film or the biggest dark horse.

Spring Festival in 2025: Wu Ershan and Jia Ling are competing for each other, and Stephen Chow will become a dark horse?

The film market in 2024 has been settled after several important schedules.

Looking back on this year, except for YOLO and Pegasus 2, which performed brilliantly in the Spring Festival, almost all the films in the other schedules were unsatisfactory, especially in the summer and National Day, which made the audience feel disappointed.

However, with the approach of the Spring Festival in 2025, it seems that the film market will usher in a new "fairy fight".

It is reported that there will be at least seven blockbuster films competing for release in the Spring Festival next year, which not only makes people start to guess which film can dominate the box office, but also makes movie fans eager to try.

So, among these seven films, who is most likely to be the ultimate winner?

The first appearance was "Nobody 2" directed by Rao Xiaozhi.

As a sequel to Nobody, this film is highly anticipated.

The previous work has an excellent reputation, with Douban scoring as high as 8 points, which has accumulated a large number of loyal audiences.

This time, the story of "Nobody 2" is completely independent and revolves around the old story of the small factory owner played by Chen Jianbin.

A mysterious order involved Lao Wen in a storm halfway around the world, full of suspense and drama.

Judging from the plot, "Nobody 2" still continues Rao Xiaozhi’s style, wrapping profound social problems with a comedy shell.

Coupled with the joining of powerful actors such as Andy Lau and Chen Minghao, this film is expected to become a dark horse for the Spring Festival.

Ne Zha once swept the box office in 2019 and became the pinnacle of domestic animation.

Now, the long-awaited sequel "Nezha’s Magic Children Making a Sea" is finally coming to the fore.

This film has a very wide audience, and both children and adults can find pleasure in it.

Judging from the box office potential, "Nezha’s Magic Children Making a Sea" is likely to continue the glory of its previous work.

It not only has exquisite visual effects, but also combines traditional myths with modern values, which is enough to attract a large number of audiences into the cinema.

As a rare animated film in the Spring Festival, it may become one of the dark horses at the box office.

Chen Sicheng’s detective chinatown 1900, as another heavyweight film in the Spring Festival, naturally attracted much attention.

The film is a prequel to the Tang Detective series, which tells the adventures of the characters played by Wang Baoqiang and Haoran Liu around 1900.

With the familiar characters, tense plot and Chen Sicheng’s comedy suspense style, it is obvious that this film has a good chance to continue the box office legend of Tang Tan series.

However, it is still a challenge for Chen Sicheng to get rid of the shadow of the rollover of Decryption.

If the storyline and logic line are properly designed, the box office breakthrough should be reasonable.

The success of "Feng Shen I" has undoubtedly won a lot of praise for Wu Ershan, and "Feng Shen II" will also appear in the Spring Festival next year.

As a domestic top special effects blockbuster, the film is undoubtedly a strong competitor in the Spring Festival file visually.

Although the negative news of young actors may have a certain impact on word-of-mouth, the performances of ChristianRandPhillips, Li Xuejian and Bo Huang are still the highlights that the audience most expect.

The plot of the film is based on the classic myth of China. Although the story has long been known, the audience still has high expectations for this epic visual presentation.

As long as the film is well-made, it is still possible for Wu Ershan to create a box office miracle in the Spring Festival.

When it comes to martial arts movies, you have to mention Tsui Hark.

This time, he brought The Legend of the Condor Heroes: The Great Man, starring Sean Xiao.

Guo Jing, played by Sean Xiao, aroused extensive discussion among the audience as soon as he appeared. Some people called him "the most handsome Guo Jing in history".

As a veteran of martial arts movies, Tsui Hark undoubtedly has a top control over the visual effect and action design of the film.

Although the casting of Huang Rong, the heroine of the film, is controversial, Tsui Hark has always had the ability to create classic female characters.

Therefore, the overall quality of this film is worth looking forward to, and it is also expected to achieve good results at the box office with Sean Xiao’s super popularity.

After Hi, Mom, Jia Ling’s Turn to Flowers once again attracted great attention from the audience.

This time, Jia Ling gave up the pure comedy route and chose the anti-pyramid scheme theme with criminal elements.

The film, starring Jia Ling, Zhang Xiaofei and Andy, revolves around an anti-MLM story.

Jia Ling once proved that she is good at grasping the emotional pain points of the audience, and this crime theme may open a new chapter for her directing career.

If the plot is compact and profound, the film is likely to gain both word-of-mouth and box office.

Stephen Chow’s Mermaid 2 is highly anticipated.

Although Master Xing has not directed new films in recent years, he frequently appeared in the public eye in 2024, participated in talk shows, replayed classic films and other actions, which seemed to pave the way for Mermaid 2.

Although this movie has been skipped for many years, the appeal of Master Xing cannot be underestimated.

If this work can be released as scheduled in the Spring Festival in 2025, it may become the biggest dark horse and rekindle the popularity of Xingye movies.

tag

The 2025 Spring Festival file can be called the "fairy fight" in the film market.

No matter from the director’s lineup or the cast, it can be said that there are many stars.

Wu Ershan, Jia Ling, Chen Sicheng, Stephen Chow and other big names in the film industry have gone into battle one after another. The film types cover comedy, animation, crime, suspense, martial arts and other topics, which almost meet the needs of different audiences.

Nowadays, the audience is also facing "phobia of choice". Which movie can stand out depends on whether the story itself touches people’s hearts.

Whether it’s the social depth of Nobody 2, the animation charm of Nezha’s Devil’s Child Naughting the Sea, or the emotional touch of Flowers Turning, each film has its own unique competitiveness.

Which one are you looking forward to most?

Hot Search: A Great Anti-cyber Violence Movie.

 Author: Hu Jianli

The film "Hot Search" tells the story behind a "girl’s bullying on campus" incident. By launching an online public opinion war, the heroine finally reveals the criminal truth of the real abuser, which not only has ups and downs and many reversals, but also reveals how online public opinion is incited and used.

In the current complex network public opinion environment in China, the release of this film is just the right time, which well reflects the presence and timeliness of film and television works, has a strong social practical significance, and has a warning effect on the majority of netizens. It is a realistic genre film with novel ideas and thought-provoking.

In 2013, Xin Yukun, a 29-year-old young director, won the Best Director Award at the 8th FIRST Youth Film Festival and the Best New Director nomination at the 51st Taiwan Film Golden Horse Award for his blockbuster suspense film Heart Maze. In 2017, the crime suspense film "Breaking Silent" directed by him also enjoyed a good reputation, with 8.2 points for Douban and 54.25 million yuan at the box office.

In the above two films, Xin Yukun showed his exquisite multi-line circuitous narrative ability and unique cold realistic image style. Hot Search is the third cinema film directed by him independently, which also has suspense and criminal elements. The difference is that the story takes place in contemporary China metropolis, focusing on hot social topics such as online public opinion, online violence and sexual assault, which is more likely to resonate with young audiences.

This time, Xin Yukun took the initiative to change the theme and background of the story, and adopted a typological narrative technique that was more in line with the aesthetics of ordinary audiences. He told a story that was not very complicated, which was exciting and full of twists and turns, and was quite ornamental and topical, showing his strong narrative ability as always.Compared with the previous two works, Hot Search is a mature commercial film, but the background color of sharp observation of social reality and concern for vulnerable groups has not changed.

At the beginning of the film, Chen Miao, the editor-in-chief of the media played by Zhou Dongyu, published an explosive article on "Girls’ Campus Bullying" on the large-scale operated by his team, and also talked proudly about the skills of inciting online public opinion at the pre-editing meeting: "If netizens want to scold Zhang Xiaosui, we will provide scolding points". Unexpectedly, the girl Zhang Xiaosui committed suicide by jumping off a building after encountering cyber violence. Before jumping off the building, she sent a letter to Chen Miao to explain the hidden feelings. Chen Miaocai knew that she had been accidentally used as a gun. Although she had a desire for traffic and an ambition to become bigger and stronger from the media, she was a media person with conscience at heart. In order to make amends and get justice for Zhang Xiaosui, with the help of her colleagues, she burned her bridges and launched a just online public opinion war with Justin.

The framework of the whole story is not complicated, but the advantages are full and vivid details, exquisite narrative techniques, foreshadowing from time to time, and even sharp contrast between the hero and heroine, leaving some suspense until the last moment. Although it is not difficult to guess, because the focus of this film is not to create a suspense atmosphere, it enhances the drama and appreciation of the film.

Through the superb typological narrative skills presented in Hot Search, Xin Yukun once again proved himself to be a master narrator among the new generation directors in China, who can not only tell complex stories clearly, but also tell simple stories twists and turns.

Although Hot Search is a commercial film, it has a sharp observation and vivid description of the current chaos of online public opinion in China, showing reflection on online violence, criticism of those who are rich and heartless, and sympathy for the vulnerable groups.

In recent years, some plots in TV series, such as The Beginning and Imperfect Victims, have expressed and reflected on the phenomenon of cyber violence. However, on the big screen, except for a film "Search" directed by Chen Kaige in 2012, few works with this theme have met the audience. "Hot Search" can be called the most complete, complete and profound domestic film that shows the chaos of network public opinion and the phenomenon of network violence so far, and it has great social practical significance.

The film describes in detail the whole process of Chen Miao’s self-media and the investors behind it inciting and using online public opinion, and shows the audience the complete processing process of "hot search" one after another, which has a certain behind-the-scenes nature.

In the film, as an influential editor-in-chief from the media, Chen Miao’s mantra when she first appeared was "There are hot spots that cannot be ignored". In order to attract fans’ attention and reading, and win investors to increase investment, she broke the news about the video with ulterior motives, deliberately incited speculation without investigation and verification, and concocted the topic of "girl bullying on campus" into a hot search, which triggered cyber violence against Zhang Xiaosui, a girl who was pushed by netizens. Unexpectedly, as Zhang Xiaosui committed suicide by jumping off a building, online public opinion reversed, and netizens began to accuse Chen Miao of eating "human blood steamed bread" from the media. Chen Miao had a brainwave and quickly came up with a new trick: throwing a pot at a swearing netizen, interviewing Zhang Xiaosui’s mother, and using the video of the other side’s tears, not only earned another wave of traffic, but also successfully washed himself.

The wolf has a winning game when the shepherds quarrel. Chen Miao’s self-media farewell concoction of hot search and harvest traffic is just a pawn of the boss of the investor behind it, and Chen Miao is still complacent when he is shot by others. Subsequently, Chen Miao launched an online public opinion war with the other party to uncover the truth. The two sides constantly broke the news, and the public opinion reversed several times. Justice was once forced to the rescue …

The online public opinion war described in Hot Search not only makes the audience who are not familiar with online hype look thrilling, but also makes everyone alert: sometimes the so-called facts you see online are not necessarily the facts, and the so-called truth you see is not necessarily the truth. Each of us should maintain the ability of independent thinking, be objective and rational when speaking online, and don’t become an accomplice of cyber violence.

One of the most heartbreaking news in the first half of this year was that a primary school student in Hubei was knocked down by a car and killed. In the process of seeking advice from the school, his mother was attacked and insulted by some netizens because of her good image and elegant dress. In the end, the distraught and unbearable mother committed suicide by jumping off a building at the first seven hours of her child.

How to make the cyber violence that Hubei’s mother encountered before her death not happen again? How to make the cyber violence that Zhang Xiaosui encountered in the film not repeat itself? The film "Hot Search" has played a very good role in alerting the majority of netizens. I hope everyone can learn from it, consciously oppose cyber violence and jointly create a clean and tidy network public opinion environment.

(The writer is Secretary-General of China Film Critics Association and Secretary-General of New Media Committee of China Literary Critics Association.)

Hao Yingge, a post-95 college student: Returning her ticket, she chose to face the virus.

  Xinhua News Agency, Zhengzhou, April 12th Title: Hao Yingge, a post-95 college student: Returning the ticket, she chose to face the virus directly.

  Xinhua News Agency reporter Zhai Zhuo

  During the Spring Festival this year, Hao Yingge, a post-95 college student in Henan Province, probably made the most difficult and firm decision in her life — — Refund the ticket

  Hao Yingge is a senior majoring in medical laboratory in Sanquan College of Xinxiang Medical College. In June last year, she was sent by the school to Wuhan Huada Medical Inspection Institute Co., Ltd. for an internship. Before the Spring Festival, she packed her luggage like other foreign employees in the company and prepared to take the train back to her hometown in Henan for the New Year.

  However, the sudden outbreak disrupted Hao Yingge’s plan. At that time, Wuhan Huada Medical Research Institute had just undertaken some nucleic acid detection work on Covid-19 samples. Hao Yingge hesitated when he saw the mobilization order for the war "epidemic" issued by the company.

  "I am a medical student, and the nucleic acid detection work in Covid-19 coincides with my major. It is my responsibility to stay." Hao Yingge said.

  When she carefully told her family about the decision, the other end of the phone was silent. For a long time, my father Hao Jinzhou said, "Stay if you want, but you must protect yourself. Anything happens, I’ll pick you up right away. "

  Since January 23, Hao Yingge has been dealing with the virus for more than two months. Hao Yingge once wrote such a passage on his mobile phone, "If some time ago was the day when recruits joined the army for training and exercises, then the last two months have been really on the battlefield ‘ Fight ’ . Every battle needs a group of soldiers, and I am honored to be a member of the anti-epidemic army. "

  Information input, nucleic acid extraction, gene amplification, result analysis … … The daily inspection work is complicated and boring, but Hao Yingge has completed every link very carefully. There has never been a mistake in the virus samples she handled. "I hope to be responsible for every sample and every patient."

  Hao Yingge said that in recent days, her life is a "two points and one line" between the laboratory and the dormitory. "At the busiest time, the laboratory tested an average of 8,000 samples per day, and 12,000 samples were tested on March 1." The continuous night shift has exhausted Hao Yingge to the extreme, but once a sample is put into storage, she will still arrive at the post immediately.

  Hao Yingge works in the laboratory (photo taken on March 1). Xinhua news agency

  During the daily inspection, Hao Yingge has to face the test of "ice and fire". "Our hands are operated in a safe cabinet. After a long time, our hands will become cold. At the same time, airtight isolation protective equipment often makes her feel sultry. "

  In order to reduce the wear and tear of protective clothing, Hao Yingge will try to reduce the number of times he goes in and out of the laboratory. Every time before entering the laboratory, she often doesn’t drink water. The longest working time is that she has been busy in the laboratory for 10 hours.

  Together with Hao Yingge, there are three other interns from Sanquan College: Li Yan, Gui Yunfei and Sun Yujie. "Gui Yunfei and I are responsible for the inspection work, and Li Yan and Sun Yujie are responsible for handling medical waste." During this time, the four young people cooperated with each other and cheered each other every day. "If you stay, you have to rush forward. We are all great."

  Hao Yingge made a gesture of "comparing the heart" during work (photo taken on March 2). Xinhua news agency

  When Hu Miao, executive vice president of the School of Medical Laboratory of Sanquan College, heard the stories of Hao Yingge and others, he specially held a live online broadcast for them. "Seeing the various concerns and greetings of the students on the screen of the mobile phone, I don’t want to mention how warm I am."

  "They are just interns or children. If they choose to leave, no one will blame them. However, with their persistence and dedication, they set an example for our teachers and students. " Hu Miao said.

  After the "unsealing" in Wuhan, Hao Yingge was filled with emotion. "I still remember that when the traffic in Wuhan resumed, I took a bus back to my dormitory in the morning and there was a traffic jam when I turned left." Hao Yingge said that the traffic was blocked, but her mood was relaxed. "Traffic jams mean more people, more cars, the city is recovering, and life is full of fireworks. This is also the goal that my comrades and I have been working hard for more than two months. "

  After the "unsealing" in Wuhan, Hao Yingge jumped up excitedly (photo taken on April 9). Xinhua news agency

  Hao Yingge said frankly that she never thought that her choice would gain so much attention and praise. "People around me, like me, just want to get sick people treated, and people who are not sick can feel at ease. I know that my strength is very small, but with more efforts, I can overcome the epidemic earlier. "

  The reporter asked her if she would be afraid to face the virus directly.

  "I’m not afraid. I just hope to win this tough battle as soon as possible and go home as soon as possible. I miss my parents!"

Free for all! The conditional listing of China’s first Covid-19 vaccine injected confidence into the global victory over the epidemic.

On December 25th, the staff inspected the product packaging quality in the Covid-19 inactivated vaccine sub-packaging workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff inspected the product packaging quality in the Covid-19 inactivated vaccine sub-packaging workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff worked in the Covid-19 Inactivated Vaccine Sub-packaging Workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, I photographed the products being packaged in the Covid-19 Inactivated Vaccine Sub-packaging Workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff worked in the Covid-19 Inactivated Vaccine Sub-packaging Workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff checked the information before shipment from the vaccine cold storage of China Biological Beijing Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff opened the delivery port from the vaccine cold storage of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, a cold-chain truck loaded with inactivated Covid-19 vaccine departed from China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff conducted an artificial light inspection in the sub-packaging workshop of Covid-19 inactivated vaccine in China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 11th, the staff tested the samples of novel coronavirus inactivated vaccine in the quality inspection department of China Bio-COVID-19 Vaccine Production Base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 10th, the staff cleaned the equipment in the inactivated vaccine production workshop in novel coronavirus, which has not been put into production in China Bio-COVID-19 Vaccine Production Base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 10th, the staff took a group photo outside the delivery window of novel coronavirus inactivated vaccine production workshop in China Bio-COVID-19 vaccine production base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 12th, the first volunteer was inoculated with novel coronavirus inactivated vaccine developed by China Institute of Biological Products of Sinopharm Group in Wuzhi County Center for Disease Control and Prevention, Jiaozuo City, Henan Province.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua news agency

On June 23rd, the launching ceremony of the International Clinical Phase III of COVID-19 Inactivated Vaccine developed by Sinopharm Group China Biotech was held in the United Arab Emirates.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua news agency

On April 11th, the staff tested the samples of novel coronavirus inactivated vaccine in the quality inspection department of China Bio-COVID-19 Vaccine Production Base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

Farmer’s Daily: Strategic Thinking of China’s Agricultural Development Going Global

  In 1995, China put forward the idea of "going out" in agriculture, and in 2007, the No.1 document of the Central Committee formally put forward the idea of "going out" in agriculture as a national strategy. In the past twenty years, China’s agricultural "going out" has experienced the development process of folk initiation and national strategy implementation, and has achieved good results, but also encountered some problems. To sum up, the main achievements are as follows: (1) the accelerated growth of foreign direct investment, the increasingly extensive and diversified investment areas, methods and industries, and the rapid accumulation of investment income and experience; The main problems are manifested in three levels. First, there is a lack of self-ability at the enterprise level, such as lack of international talents and lack of overseas management experience. Second, there are obstacles to the absence of national public services at the institutional policy level, such as mismatched domestic financing policies and incomplete implementation of investment agreements among some countries; Third, there are environmental risk challenges at the host country level. In order to develop China’s agriculture globally in the future, it is necessary to assess the situation, strategize, locate accurately, ensure the overall situation and plan systematically.

  First, size up the situation, and deeply analyze the strategic situation of China’s agricultural development going global.

  (A) The present stage is a period of great strategic opportunities for China’s agricultural development to go global.

  Judging that the present stage is a period of great strategic opportunities for China’s agricultural development to go global, it is based on the following three facts: First, China’s national strength has been rapidly improved, and it already has the national strength to plan agricultural development on a global scale. Second, the world’s undeveloped agricultural resources are still abundant, and there is still huge room for China’s agricultural development to go global. It is timely for China’s agricultural development to go global by making use of the world’s agricultural development potential, filling the regional gaps and bridging the gap in the industrial chain. Third, the rapid growth of agricultural enterprises in China and the mature development of agricultural technology have created the profound internal strength for China’s agriculture to go global. It is timely for China’s agricultural development to go global, with export-oriented leading agricultural industrialization enterprises as the master and advanced and applicable agricultural technologies as the sharp weapon.

  (B) The current world development trend is generally beneficial to the global development of China’s agriculture.

  Judging the world development trend is generally beneficial for China’s agricultural development to go global, based on the comprehensive evaluation of the following challenges and opportunities: First, although there are still downside risks in world development and the prices of bulk agricultural products are in a depression, the global economy is in a post-crisis recovery period, the global monetary policy is generally loose, developing countries such as China and India strengthen economic reforms, and Asian, European and African countries actively respond to the "One Belt, One Road" initiative advocated by China. The recovery of the world economy is expected, the demand for agricultural products will be further expanded, and China’s agricultural development will move towards a global economic environment. Second, China’s agricultural "going out" has increasingly highlighted the concepts of "pro-,sincerity, benefit, tolerance" and "harmony", emphasized common development and mutual benefit, helped the agricultural development of the host country, won the hearts of the people and gained friendship, and the international environment for China’s agricultural development to go global has become more and more favorable. Third, although the risks of overseas agricultural operations are prominent, the overseas investment of Chinese agricultural enterprises to the world is growing steadily, with an average annual growth rate of more than 20%. The strategic tools to deal with various risks are gradually enriched, and the ability to identify, deal with and control risks is also significantly enhanced.

  Second, strategize and reposition the strategic goal of China’s agricultural development going global.

  At present, the global economic development is getting better for a long time, the international pattern is profoundly adjusted, the risks are identifiable, avoidable, preventable and controllable, and the international environment is generally favorable. Going global is a major choice for China’s agricultural development in the new period. We should strategize, accurately position, clearly define the goals and develop with the trend.

  First of all, we should establish the concept of "harmonious development", adhere to the motto of "pro-,sincerity, benefit and tolerance", and realize the win-win cooperation between China’s agriculture and the agricultural development of the host country. Secondly, we should clearly set the following goals: expand the development space of China’s agriculture, and enhance the global competitiveness, resource allocation, market control and international influence of China’s agriculture. Third, it is necessary to make clear the main body of China’s agricultural development going global, with large multinational agricultural enterprises dominated by China capital as the core body, small and medium-sized overseas investment agricultural enterprises actively participating in the global agricultural market as beneficial participants, relevant financial institutions, intermediaries and think tanks as the providers of core services, and government departments as the providers of key policies and public services. Finally, we should carry out the following ideas: consider and comprehensively apply the two international and domestic markets, two resources and two types of rules, actively implement the deployment of the "Belt and Road Initiative", accelerate the implementation of agricultural "going out", lay out the global agricultural industrial chain, build a number of key multinational agricultural enterprises, deeply integrate and control the key links and major value-added nodes of the global agricultural industrial chain, and build an efficient and sustainable global agricultural product supply and demand coordination network and a global allocation network of agricultural science and technology and resources.

  Third, make sure of the overall situation and systematically plan the strategic countermeasures for China’s agricultural development to go global

  (1) Strengthen strategic planning and support at the national level.

  It is a strategic choice at the national level for agricultural development to go global. It is necessary to make strategic planning, strengthen state support, carry out long-term strategic planning and implementation, and continuously strengthen macro guidance and service capabilities for agriculture to go global. The strategic deployment of China’s agricultural development going global should obey and serve the overall situation of the country’s development, coordinate and promote each other with the country’s diplomatic strategy, foreign investment strategy and foreign aid strategy, and realize the national interests to the greatest extent. Strategic planning should pay attention to gradual progress and divide strategic development stages. At the present stage, we should focus on developing stable agricultural products trade and providing agricultural assistance to developing countries. In the medium term, we should focus on overseas agricultural investment and international agricultural cooperation. In the long term, we should aim at building large-scale multinational agricultural enterprises, building a global agricultural product supply and demand adjustment network and an agricultural science and technology and resource allocation network.

  (B) to strengthen the cultivation of large multinational agricultural enterprises

  Multinational agricultural enterprises are the key subjects to enhance the global competitiveness, resource allocation, market control and international influence of China’s agriculture. Encourage all kinds of enterprises to increase overseas agricultural investment; As soon as possible, select a group of multinational agricultural enterprises with a certain scale, good development foundation, experience and foundation in foreign agricultural investment and development, strong economic strength and sufficient reserves of talents, especially international management talents, to give key support; We will build a group of powerful international agricultural enterprises that can operate flexibly and develop for a long time in the international agricultural industrial chain and international agricultural products market, compete with the four international agricultural enterprises of ABCD on the same stage, and have the status of China.

  (3) Deepening and expanding international cooperation in agriculture.

  Actively implement the "Belt and Road Initiative" and strengthen agricultural trade and agricultural economic and trade cooperation between China and countries along the "Belt and Road"; Implement the development concept of "harmony", focus on strengthening agricultural assistance and cooperative development of agricultural resources in developing countries or regions, and strive to improve the self-sufficiency and export supply capacity of agricultural products in developing countries; Strengthen close trade and investment cooperation with developed countries with rich agricultural resources, actively participate in their comprehensive agricultural development and global supply chain construction, and increase the effective supply of global agricultural products through multiple channels.

  (D) Layout of the global agricultural industrial chain

  From the perspective of the layout of the whole industrial chain, we should make reasonable arrangements in agricultural scientific research, agricultural research and development, production, processing, logistics, warehousing and sales, and make long-term plans to form the control ability of the whole industrial chain. Can be distributed to agricultural production related fields, provide technical training and services for local producers, and exchange technology and services for products and markets; Extend to the field of agricultural products processing to realize the value-added of agricultural products; Extend to infrastructure construction and lay out the logistics system of agricultural products transportation. The government should actively support Chinese agricultural enterprises to lay out key nodes in the global agricultural industrial chain, and form a diversified win-win situation with resource development and cooperation in the whole agricultural industrial chain as the core. Guide and support agricultural enterprises to tilt towards capital and technology-intensive industries such as processing, logistics, warehousing and docks, as well as key areas with high technology content such as research and development, improve the level of agricultural foreign investment, and continuously optimize the investment structure.

  (Author: Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences)

Emergency weight loss after the holiday? Nutrition experts talk to you about how harmful it is to your health not to eat on time.

Unconsciously, the Spring Festival holiday has ended, and many people have returned or are on their way back. Are you ready to start the work mode? What should I pay attention to before and after returning? What adjustments are needed to start work, diet, work and rest after the holiday?

After the Spring Festival holiday, many people set foot on the return journey. What should they pay attention to before, during and after the trip? After the long vacation, some people may have symptoms such as sleep disorder, anxiety and depression. How to alleviate and deal with "holiday syndrome"? A picture to understand.

Is it difficult for you to eat on time? Rushing to work and class in the morning, giving up breakfast after breakfast; Working overtime until late at night, you can only fill your stomach with snacks and supper. Even in order to lose weight, eating one less meal every day is designated as a personalized "rule" for eating.