Finding Nemo 2 and Grand Theft Auto 1

1905 movie network news In 2016, the North American film market experienced a wonderful year, with the total box office revenue reaching $11.4 billion, a record high. The box office record of $11.1 billion in 2015 is dead.

　

It is reported that the data comes from ComScore, a well-known American internet statistics company. The attendance data has not been calculated, but the company’s analysts believe that the attendance rate in 2016 will be the same as that in 2015. Without counting inflation, the realization of the box office record in 2016 benefited from high ticket prices. At the beginning of 2016, the ticket price of North American movies once reached a new high point, but the average ticket price for the whole year has yet to be calculated.

　

This record exceeded the expectations of the industry, especially the lack of "007" and two blockbuster series last year.

　

2016 was Disney’s strongest year, with its North American box office exceeding $3 billion, accounting for more than a quarter of the annual market share, and it was also the one with the least film distribution among the six major Hollywood companies.

　

Produced by Disney and Pixar, and released by Disney, the North American box office reached 486.3 million US dollars, ranking first in the North American annual box office. If you count the box office receipts in 2016 (released in North America on December 18, 2015), six of the top ten box office charts in 2016 are Disney movies.

　

The other four Disney movies are: (408.2 million dollars, up to 2016.12.31), (408.1 million dollars), (364 million dollars) and (341 million dollars).

　　"Daming Fenghua", as the only outstanding costume drama "Blowout" at the end of the year, has lived up to expectations and caused a wide discussion. Around the "Daming’s First Family", many figures appeared in turn. Unexpectedly, the most striking thing was not Tang Wei, who premiered the TV series, but the role played by Wang Xueyin — — Ming Chengzu Zhu Di.

　　Due to the unavoidable complex historical evaluation of usurping the throne and seizing power, the battle of Jing Nan, Zhu Di was rarely shown positively in film and television dramas in the past, and Daming Fenghua pushed it to the foreground for the first time. Wang Xueyin’s interpretation shows the lonely king’s iron and blood thunder in front of people, his regret and helplessness behind people, his high degree of self-discipline and self-examination and his deep hatred for his loved ones. His eyebrows, figure and body are full of drama. It is hard to believe that he is a 73-year-old man, regardless of his artistic expression or the mental state of the whole person.

　　Recently, Wang Xueyin was interviewed by Beijing Youth Daily, revealing how Zhu Di, the first successful "out of the circle" in historical dramas, was born.

　　Atypical emperors and princes

　　The special feature of Daming Fenghua is that it focuses on describing the family interaction of Zhu family for generations and the complex emotional entanglements between characters, and shows the traditional royal family culture. No wonder some people say, "I can watch 100 more episodes of Lao Zhu family’s daily life." In particular, Wang Xueyin and Guanhua Liang, two old opera bones, played an atypical pair of emperors and princes: father Zhu Di was overbearing and powerful, and used means to punish his heart; Zhu Gaochi, the son, is loyal and generous in nature. He has worked hard but has no credit. He is passive to Nuo Nuo in front of his father, and when he returns to the Prince’s Mansion, he will suffer greatly … … Their opposite plays are very beautiful.

　　In Wang Xueyin’s eyes, this version of Zhu Di’s "addiction" is because the screenwriter endowed the character with unprecedented richness with precise lines, rather than the "cage-raising birds and harem things all day" in traditional imperial dramas. Wang Xueyin said that Zhu Di in "Ming Fenghua" is good-looking and good-looking, and there is no disguise in his merits and demerits. "He knows that he has made a big mistake and laments that it is ‘ A thief who has never been easy ’ However, the history books are required to be written realistically, and sinners are sinners; At the same time, he is also strict with himself, and he is brilliant. He is more confident than ever. "

　　Simple life likes complex performances.

　　The only thing that is more dramatic is that when Zhu Di was majestic, Wang Xueyin suppressed Guanhua Liang by thunder, and when he was short in his parents’ family, his appearance and manner were closer to his brothers. When I check my resume, Wang Xueyin is 73 years old and Guanhua Liang is 55 years old — — From the actual age, there is no problem for them to play father and son.

　　In terms of age, Wang Xueyin really doesn’t look like he’s over seventy. Asked how to maintain such a good physical condition, Wang Xueyin summed it up in two words — — Simple. "I’m a soldier, used to obey orders, let the left to the left, let the right to the right, never ask why. I never think about wearing clothes. I don’t have complicated interpersonal relationships, no one else thinks so much, and there is not so much distress. " Wang Xueyin said.

　　It’s so simple that I just like to perform it all my life, and the "complex" energy after meeting my beloved role is also admirable. Wang Xueyin revealed that he was not enthusiastic about costume drama. "Wearing that dress is fake, it is too far away from us, and the feelings are not touching.". At first, I agreed to look at the script of Daming Fenghua simply because I appreciated the talent of director and screenwriter Zhang Ting. "The first time I cooperated with Zhang Ting was" Entrepreneurial Times ".He was a screenwriter and his lines were particularly good. In one scene, the director said the words were too long, so delete them. I said that I can’t delete it. There are too few opportunities to meet such a good line. Please wait for me for 20 minutes. " The whole group stopped to cooperate, and finally Wang Xueyin made several lines in one go.

　　Details show the king’s difficulties

　　Seeing the script of "Daming Fenghua", Wang Xueyin’s prejudice against costume drama disappeared, and he did not hesitate to take on Zhu Di. "I have played all my life and know that it is too difficult to meet a good drama. I am glad that I met Yellow Land in my first play. At that time, I was young and didn’t understand it. I didn’t think it was a good script. I didn’t promise to shoot it and acted in a drama. Only later did I know its value. "

　　In Daming Fenghua, there are scenes such as Zhu Di’s fight against an iron fist, hesitation, reluctance, tears, and gathering his children and grandchildren to swear together that they can no longer be stained with their own blood, which is considered to be "whitewashed". In this regard, Wang Xueyin denied that these details did not whitewash Zhu Di, but moved the audience because they showed subtle and true feelings between men. "Zhu Di brought up his three sons alone and didn’t marry again. Put a lot of energy into them. As an emperor, there are inevitably many contradictions with children. How to discipline children and how to choose successors all require means and wisdom. This play does not blindly say that he is good, but shows the difficulties of a generation of kings from all aspects. " (Text/Reporter Yang Wenjie)

　　Xinhua News Agency, Zhengzhou, April 12th Title: Hao Yingge, a post-95 college student: Returning the ticket, she chose to face the virus directly.

　　Xinhua News Agency reporter Zhai Zhuo

　　During the Spring Festival this year, Hao Yingge, a post-95 college student in Henan Province, probably made the most difficult and firm decision in her life — — Refund the ticket

　　Hao Yingge is a senior majoring in medical laboratory in Sanquan College of Xinxiang Medical College. In June last year, she was sent by the school to Wuhan Huada Medical Inspection Institute Co., Ltd. for an internship. Before the Spring Festival, she packed her luggage like other foreign employees in the company and prepared to take the train back to her hometown in Henan for the New Year.

　　However, the sudden outbreak disrupted Hao Yingge’s plan. At that time, Wuhan Huada Medical Research Institute had just undertaken some nucleic acid detection work on Covid-19 samples. Hao Yingge hesitated when he saw the mobilization order for the war "epidemic" issued by the company.

　　"I am a medical student, and the nucleic acid detection work in Covid-19 coincides with my major. It is my responsibility to stay." Hao Yingge said.

　　When she carefully told her family about the decision, the other end of the phone was silent. For a long time, my father Hao Jinzhou said, "Stay if you want, but you must protect yourself. Anything happens, I’ll pick you up right away. "

　　Since January 23, Hao Yingge has been dealing with the virus for more than two months. Hao Yingge once wrote such a passage on his mobile phone, "If some time ago was the day when recruits joined the army for training and exercises, then the last two months have been really on the battlefield ‘ Fight ’ . Every battle needs a group of soldiers, and I am honored to be a member of the anti-epidemic army. "

　　Information input, nucleic acid extraction, gene amplification, result analysis … … The daily inspection work is complicated and boring, but Hao Yingge has completed every link very carefully. There has never been a mistake in the virus samples she handled. "I hope to be responsible for every sample and every patient."

　　Hao Yingge said that in recent days, her life is a "two points and one line" between the laboratory and the dormitory. "At the busiest time, the laboratory tested an average of 8,000 samples per day, and 12,000 samples were tested on March 1." The continuous night shift has exhausted Hao Yingge to the extreme, but once a sample is put into storage, she will still arrive at the post immediately.

　　Hao Yingge works in the laboratory (photo taken on March 1). Xinhua news agency

　　During the daily inspection, Hao Yingge has to face the test of "ice and fire". "Our hands are operated in a safe cabinet. After a long time, our hands will become cold. At the same time, airtight isolation protective equipment often makes her feel sultry. "

　　In order to reduce the wear and tear of protective clothing, Hao Yingge will try to reduce the number of times he goes in and out of the laboratory. Every time before entering the laboratory, she often doesn’t drink water. The longest working time is that she has been busy in the laboratory for 10 hours.

　　Together with Hao Yingge, there are three other interns from Sanquan College: Li Yan, Gui Yunfei and Sun Yujie. "Gui Yunfei and I are responsible for the inspection work, and Li Yan and Sun Yujie are responsible for handling medical waste." During this time, the four young people cooperated with each other and cheered each other every day. "If you stay, you have to rush forward. We are all great."

　　Hao Yingge made a gesture of "comparing the heart" during work (photo taken on March 2). Xinhua news agency

　　When Hu Miao, executive vice president of the School of Medical Laboratory of Sanquan College, heard the stories of Hao Yingge and others, he specially held a live online broadcast for them. "Seeing the various concerns and greetings of the students on the screen of the mobile phone, I don’t want to mention how warm I am."

　　"They are just interns or children. If they choose to leave, no one will blame them. However, with their persistence and dedication, they set an example for our teachers and students. " Hu Miao said.

　　After the "unsealing" in Wuhan, Hao Yingge was filled with emotion. "I still remember that when the traffic in Wuhan resumed, I took a bus back to my dormitory in the morning and there was a traffic jam when I turned left." Hao Yingge said that the traffic was blocked, but her mood was relaxed. "Traffic jams mean more people, more cars, the city is recovering, and life is full of fireworks. This is also the goal that my comrades and I have been working hard for more than two months. "

　　After the "unsealing" in Wuhan, Hao Yingge jumped up excitedly (photo taken on April 9). Xinhua news agency

　　Hao Yingge said frankly that she never thought that her choice would gain so much attention and praise. "People around me, like me, just want to get sick people treated, and people who are not sick can feel at ease. I know that my strength is very small, but with more efforts, I can overcome the epidemic earlier. "

　　The reporter asked her if she would be afraid to face the virus directly.

　　"I’m not afraid. I just hope to win this tough battle as soon as possible and go home as soon as possible. I miss my parents!"

On December 25th, the staff inspected the product packaging quality in the Covid-19 inactivated vaccine sub-packaging workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff inspected the product packaging quality in the Covid-19 inactivated vaccine sub-packaging workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff worked in the Covid-19 Inactivated Vaccine Sub-packaging Workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, I photographed the products being packaged in the Covid-19 Inactivated Vaccine Sub-packaging Workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff worked in the Covid-19 Inactivated Vaccine Sub-packaging Workshop of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff checked the information before shipment from the vaccine cold storage of China Biological Beijing Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff opened the delivery port from the vaccine cold storage of China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, a cold-chain truck loaded with inactivated Covid-19 vaccine departed from China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On December 25th, the staff conducted an artificial light inspection in the sub-packaging workshop of Covid-19 inactivated vaccine in China Institute of Biological Products of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 11th, the staff tested the samples of novel coronavirus inactivated vaccine in the quality inspection department of China Bio-COVID-19 Vaccine Production Base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 10th, the staff cleaned the equipment in the inactivated vaccine production workshop in novel coronavirus, which has not been put into production in China Bio-COVID-19 Vaccine Production Base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 10th, the staff took a group photo outside the delivery window of novel coronavirus inactivated vaccine production workshop in China Bio-COVID-19 vaccine production base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

On April 12th, the first volunteer was inoculated with novel coronavirus inactivated vaccine developed by China Institute of Biological Products of Sinopharm Group in Wuzhi County Center for Disease Control and Prevention, Jiaozuo City, Henan Province.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua news agency

On June 23rd, the launching ceremony of the International Clinical Phase III of COVID-19 Inactivated Vaccine developed by Sinopharm Group China Biotech was held in the United Arab Emirates.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua news agency

On April 11th, the staff tested the samples of novel coronavirus inactivated vaccine in the quality inspection department of China Bio-COVID-19 Vaccine Production Base of Sinopharm Group.

China has taken a crucial step in fighting the COVID-19 epidemic! The joint prevention and control mechanism of the State Council was released on December 31st. The Covid-19 inactivated vaccine of Sinopharm Group China Bio has been approved for conditional marketing in National Medical Products Administration, and its protection effect meets the requirements of relevant standards of the World Health Organization and National Medical Products Administration, and will be provided free of charge for the whole people in the future.

The listing of Covid-19 vaccine in China injected confidence into the global victory over the epidemic and provided strong support for the vaccine to become a global public product.

Xinhua News Agency reporter Zhang Yuwei photo

　　In 1995, China put forward the idea of "going out" in agriculture, and in 2007, the No.1 document of the Central Committee formally put forward the idea of "going out" in agriculture as a national strategy. In the past twenty years, China’s agricultural "going out" has experienced the development process of folk initiation and national strategy implementation, and has achieved good results, but also encountered some problems. To sum up, the main achievements are as follows: (1) the accelerated growth of foreign direct investment, the increasingly extensive and diversified investment areas, methods and industries, and the rapid accumulation of investment income and experience; The main problems are manifested in three levels. First, there is a lack of self-ability at the enterprise level, such as lack of international talents and lack of overseas management experience. Second, there are obstacles to the absence of national public services at the institutional policy level, such as mismatched domestic financing policies and incomplete implementation of investment agreements among some countries; Third, there are environmental risk challenges at the host country level. In order to develop China’s agriculture globally in the future, it is necessary to assess the situation, strategize, locate accurately, ensure the overall situation and plan systematically.

　　First, size up the situation, and deeply analyze the strategic situation of China’s agricultural development going global.

　　(A) The present stage is a period of great strategic opportunities for China’s agricultural development to go global.

　　Judging that the present stage is a period of great strategic opportunities for China’s agricultural development to go global, it is based on the following three facts: First, China’s national strength has been rapidly improved, and it already has the national strength to plan agricultural development on a global scale. Second, the world’s undeveloped agricultural resources are still abundant, and there is still huge room for China’s agricultural development to go global. It is timely for China’s agricultural development to go global by making use of the world’s agricultural development potential, filling the regional gaps and bridging the gap in the industrial chain. Third, the rapid growth of agricultural enterprises in China and the mature development of agricultural technology have created the profound internal strength for China’s agriculture to go global. It is timely for China’s agricultural development to go global, with export-oriented leading agricultural industrialization enterprises as the master and advanced and applicable agricultural technologies as the sharp weapon.

　　(B) The current world development trend is generally beneficial to the global development of China’s agriculture.

　　Judging the world development trend is generally beneficial for China’s agricultural development to go global, based on the comprehensive evaluation of the following challenges and opportunities: First, although there are still downside risks in world development and the prices of bulk agricultural products are in a depression, the global economy is in a post-crisis recovery period, the global monetary policy is generally loose, developing countries such as China and India strengthen economic reforms, and Asian, European and African countries actively respond to the "One Belt, One Road" initiative advocated by China. The recovery of the world economy is expected, the demand for agricultural products will be further expanded, and China’s agricultural development will move towards a global economic environment. Second, China’s agricultural "going out" has increasingly highlighted the concepts of "pro-,sincerity, benefit, tolerance" and "harmony", emphasized common development and mutual benefit, helped the agricultural development of the host country, won the hearts of the people and gained friendship, and the international environment for China’s agricultural development to go global has become more and more favorable. Third, although the risks of overseas agricultural operations are prominent, the overseas investment of Chinese agricultural enterprises to the world is growing steadily, with an average annual growth rate of more than 20%. The strategic tools to deal with various risks are gradually enriched, and the ability to identify, deal with and control risks is also significantly enhanced.

　　Second, strategize and reposition the strategic goal of China’s agricultural development going global.

　　At present, the global economic development is getting better for a long time, the international pattern is profoundly adjusted, the risks are identifiable, avoidable, preventable and controllable, and the international environment is generally favorable. Going global is a major choice for China’s agricultural development in the new period. We should strategize, accurately position, clearly define the goals and develop with the trend.

　　First of all, we should establish the concept of "harmonious development", adhere to the motto of "pro-,sincerity, benefit and tolerance", and realize the win-win cooperation between China’s agriculture and the agricultural development of the host country. Secondly, we should clearly set the following goals: expand the development space of China’s agriculture, and enhance the global competitiveness, resource allocation, market control and international influence of China’s agriculture. Third, it is necessary to make clear the main body of China’s agricultural development going global, with large multinational agricultural enterprises dominated by China capital as the core body, small and medium-sized overseas investment agricultural enterprises actively participating in the global agricultural market as beneficial participants, relevant financial institutions, intermediaries and think tanks as the providers of core services, and government departments as the providers of key policies and public services. Finally, we should carry out the following ideas: consider and comprehensively apply the two international and domestic markets, two resources and two types of rules, actively implement the deployment of the "Belt and Road Initiative", accelerate the implementation of agricultural "going out", lay out the global agricultural industrial chain, build a number of key multinational agricultural enterprises, deeply integrate and control the key links and major value-added nodes of the global agricultural industrial chain, and build an efficient and sustainable global agricultural product supply and demand coordination network and a global allocation network of agricultural science and technology and resources.

　　Third, make sure of the overall situation and systematically plan the strategic countermeasures for China’s agricultural development to go global

　　(1) Strengthen strategic planning and support at the national level.

　　It is a strategic choice at the national level for agricultural development to go global. It is necessary to make strategic planning, strengthen state support, carry out long-term strategic planning and implementation, and continuously strengthen macro guidance and service capabilities for agriculture to go global. The strategic deployment of China’s agricultural development going global should obey and serve the overall situation of the country’s development, coordinate and promote each other with the country’s diplomatic strategy, foreign investment strategy and foreign aid strategy, and realize the national interests to the greatest extent. Strategic planning should pay attention to gradual progress and divide strategic development stages. At the present stage, we should focus on developing stable agricultural products trade and providing agricultural assistance to developing countries. In the medium term, we should focus on overseas agricultural investment and international agricultural cooperation. In the long term, we should aim at building large-scale multinational agricultural enterprises, building a global agricultural product supply and demand adjustment network and an agricultural science and technology and resource allocation network.

　　(B) to strengthen the cultivation of large multinational agricultural enterprises

　　Multinational agricultural enterprises are the key subjects to enhance the global competitiveness, resource allocation, market control and international influence of China’s agriculture. Encourage all kinds of enterprises to increase overseas agricultural investment; As soon as possible, select a group of multinational agricultural enterprises with a certain scale, good development foundation, experience and foundation in foreign agricultural investment and development, strong economic strength and sufficient reserves of talents, especially international management talents, to give key support; We will build a group of powerful international agricultural enterprises that can operate flexibly and develop for a long time in the international agricultural industrial chain and international agricultural products market, compete with the four international agricultural enterprises of ABCD on the same stage, and have the status of China.

　　(3) Deepening and expanding international cooperation in agriculture.

　　Actively implement the "Belt and Road Initiative" and strengthen agricultural trade and agricultural economic and trade cooperation between China and countries along the "Belt and Road"; Implement the development concept of "harmony", focus on strengthening agricultural assistance and cooperative development of agricultural resources in developing countries or regions, and strive to improve the self-sufficiency and export supply capacity of agricultural products in developing countries; Strengthen close trade and investment cooperation with developed countries with rich agricultural resources, actively participate in their comprehensive agricultural development and global supply chain construction, and increase the effective supply of global agricultural products through multiple channels.

　　(D) Layout of the global agricultural industrial chain

　　From the perspective of the layout of the whole industrial chain, we should make reasonable arrangements in agricultural scientific research, agricultural research and development, production, processing, logistics, warehousing and sales, and make long-term plans to form the control ability of the whole industrial chain. Can be distributed to agricultural production related fields, provide technical training and services for local producers, and exchange technology and services for products and markets; Extend to the field of agricultural products processing to realize the value-added of agricultural products; Extend to infrastructure construction and lay out the logistics system of agricultural products transportation. The government should actively support Chinese agricultural enterprises to lay out key nodes in the global agricultural industrial chain, and form a diversified win-win situation with resource development and cooperation in the whole agricultural industrial chain as the core. Guide and support agricultural enterprises to tilt towards capital and technology-intensive industries such as processing, logistics, warehousing and docks, as well as key areas with high technology content such as research and development, improve the level of agricultural foreign investment, and continuously optimize the investment structure.

　　(Author: Institute of Agricultural Economics and Development, Chinese Academy of Agricultural Sciences)

Original Tencent medical code　

Never think that "vaccination is a child’s business". Even if you are an adult, it is very important to vaccinate in time & it is very important to replenish the vaccine that was missed before.

According to the report of the Centers for Disease Control and Prevention (CDC), 50,000 to 90,000 American adults die of vaccine-preventable diseases every year, such as pneumococcal diseases, influenza and hepatitis [1], and this statistic does not count cervical cancer caused by HPV (more than 5,000 people died of cervical cancer in the United States in 2018 [2]).

In this article, we have summarized 9 vaccines that adults need to consider:

Influenza vaccine: suitable for children and adults over 6 months old.

Herpes zoster vaccine: suitable for people over 50 years old.

23-valent pneumococcal polysaccharide vaccine: recommended for people with special health conditions over 2 years old and the elderly.

HPV (human papillomavirus) vaccine: suitable for all women aged 9-45.

Hepatitis A vaccine, hepatitis B vaccine and hepatitis E vaccine: Adults should also be vaccinated in time.

Chickenpox vaccine, measles, rubella and mumps vaccine: special circumstances, protecting adults.

If you don’t want to read the text, you can directly drop it down to the end of the article. We have sorted out the suitable vaccination population and vaccination methods of these nine vaccines in detail, and summarized them into a table for you to save to your mobile phone for comparison.

Many people misunderstand the lethality of the flu and think that the flu is just like a cold.

In fact, influenza is a very dangerous respiratory infectious disease.

Influenza can cause 290,000 ~ 650,000 respiratory disease-related deaths worldwide every year [3].

Maybe you will think, "I’m an adult and I’m in good health, so I don’t have to fight."

But unfortunately, the flu is a disease that the whole population is susceptible to. Even if they are not sick, adults are running around every day, and it is easy to bring the flu virus back to the elderly or children at home.

Therefore, people of all ages over 6 months old are advised to complete influenza vaccination in autumn and winter every year, preferably before the end of October [3].

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The pathogen of herpes zoster is called varicella-zoster virus (VZV), which is a neurovirus.

People who have experienced the onset of herpes zoster, the biggest feeling is "pain"-pain like knife cutting, fire and electric shock.

Many people even say that it is comparable to childbirth pain and cancer pain. In fact, the pain of herpes zoster can also lead to suicide [4].

As long as you have been infected before (such as chicken pox when you were a child), the virus may lurk in the body for a long time. Once your immunity drops, it will come out and "mess up", leading to herpes zoster.

There is no specific treatment for this disease at present, and vaccination is the most effective way to prevent it [5].

Therefore, it is recommended that people aged 50 and above should be vaccinated against herpes zoster as much as possible.

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Don’t think that "pneumonia is nothing to be afraid of". In fact, in addition to "pneumonia", Streptococcus pneumoniae is an important pathogen causing meningitis, otitis media, bacteremia and other infections, and it is also the main cause of community-acquired pneumonia.

About 1 million people worldwide die of pneumococcal pneumonia every year, and the mortality rate among the elderly and high-risk groups is as high as 30%~40%[6].

Vaccination with 23-valent pneumococcal polysaccharide vaccine can effectively prevent 23 common Streptococcus pneumoniae infections that lead to invasive diseases.

The elderly aged 60 and over, as well as the special population over 2 years old, are recommended to be vaccinated with 23 valent pneumococcal polysaccharide vaccine.

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Studies have shown that 99.7% of cervical cancer is related to HPV infection [7].

At present, there are three kinds of HPV vaccines on the market, 2-valent, 4-valent and 9-valent. Many people subconsciously think that the 9-valent vaccine is the best. In fact, within the allowable age, the sooner you get HPV vaccine, the better. It is best to get it before you have sexual experience.

If there is a shortage of 9-valent vaccine in your area and it is difficult to make an appointment, you don’t have to force it to be 9-valent.

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It has been more than 40 years since the immunization program in China, during which it has undergone several changes: the immunization program vaccine has expanded from 4 to 14, and the preventable infectious diseases have expanded from 6 to 15.

This means that from the current standards, some adults born earlier may miss some vaccines.

You can look for your own vaccination registration book to check the relevant information, or ask your parents about their own vaccination. If you can’t remember whether you have been vaccinated, you can treat it as "not vaccinated".

If you have not been vaccinated with the following vaccines, you need to consider replanting.

Hepatitis A, B and E vaccine

China is a big country with hepatitis. Viral hepatitis with great harm mainly includes:

Hepatitis A and hepatitis E transmitted through digestive tract, and hepatitis B and hepatitis C transmitted through blood, mother and child [8].

1. Hepatitis A

Hepatitis A vaccine was only included in the immunization program in 2008, so many adults have not been vaccinated.

Although hepatitis A has been considered to be well controlled, in recent years, the incidence group of hepatitis A in China is mainly adults. Take Liaoning as an example, the local incidence is mainly adults. The vaccination target of adult hepatitis A vaccine is ≥16 years old, and children are vaccinated at the age of 12 months to 15 months.

2. Hepatitis B

Hepatitis B, which makes many people turn pale, has been effectively controlled in recent years, but it is estimated that the number of patients still exceeds 84 million, and in 2018, more than 90% of hepatitis B virus infected people are adults over 20 years old [9].

What needs to be vigilant is that hepatitis B may also transmit the virus to children through mother-to-child transmission.

3. Hepatitis E

Hepatitis E may be very strange to many people, but in fact, there are more than 28,000 cases in China, even more than hepatitis A [10].

Moreover, few people know that hepatitis E, like hepatitis A, is transmitted through the digestive tract, and even less people know that hepatitis E can be prevented by vaccines.

Therefore, if you have never been vaccinated with these three vaccines, you should complete the vaccination as soon as possible according to your own situation.

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Varicella vaccine

Many people think that chickenpox is a disease that only children get. In fact, adults occasionally get sick, and the risk of complications and death of adults with chickenpox is higher than that of children [12].

Chickenpox virus is very easy to spread in a confined space, so it is recommended to vaccinate teachers, white-collar workers, pregnant women and people who may have close contact with chickenpox patients.

Anyone who has never had chickenpox, or who has only had one shot in the past, can be vaccinated or replanted.

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MMR vaccine

The full name of this vaccine is "live attenuated measles, mumps and rubella vaccine", which can be abbreviated as "MMR vaccine".

The measles-mumps vaccine can stimulate the body to produce immunity to measles virus, mumps virus and rubella virus at the same time, thus preventing measles, mumps and rubella.

All three viruses can spread through droplets and are highly contagious.

Moreover, if a woman is infected with rubella during pregnancy, it may lead to congenital rubella syndrome in the fetus, resulting in irreversible consequences such as abortion and congenital malformation of the fetus [13].

In China, measles vaccine was mainly covered in the early years, and it was not until 2007 that measles vaccine was fully covered.

Therefore, most people born before 2007 suggest re-vaccination.

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Finally, we have summarized the nine vaccination methods mentioned in this article for you in the following table.

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references

[1]Reid KC, Grizzard TA, Poland GA. Adult immunizations: recommendations for practice. Mayo Clin Proc. 1999 Apr; 74(4):377-84. doi: 10.4065/74.4.377. PMID: 10221468.

[2]HPV Information Centre. United States of America Human Papillomavirus and Related Cancers, Fact Sheet 2018.

[3] China Center for Disease Control and Prevention, Influenza Vaccine Working Group of National Immunization Planning Technology Working Group. Technical Guide for Influenza Vaccination in China (2020-2021).

[4]Chidiac C, Bruxelle J, Daures JP, Hoang-Xuan T, Morel P, Leplège A, Hasnaoui A El, de Labareyre C. Characteristics of patients with herpes zoster on presentation to practitioners in France. Clin Infect Dis. 2001; 33:62–69.

[5] Herpes Zoster Expert Consensus Working Group of Dermatologists Branch of Chinese Medical Association. Herpes Zoster Expert Consensus in China. Chinese Journal of Dermatology 2018; 51(6): 403-8.

Chinese Preventive Medicine Association and Vaccine and Immunity Branch of Chinese Preventive Medicine Association. Expert Consensus on Immunoprophylaxis of Pneumococcal Diseases (2017 Edition) [J]. Chinese Journal of Preventive Medicine .2018,19 (3): 161-191.

[7]Arbyn M, Weiderpass E, Bruni L, et al. Estimates of incidence and mortality of cervical cancer in 2018: a worldwide analysis. Lancet Glob Health. 2020; 8(2):e191––e203.

[8] National Health and Family Planning Commission of the People’s Republic of China. China Viral Hepatitis Prevention and Control Plan (2017-2020) [J]. China Journal of Viral Diseases, 2018.

[9]Wang H, Men P, Xiao Y, et al. Hepatitis B infection in the general population of China: a systematic review and meta-analysis. BMC Infect Dis. 2019; 19(1):811. Published 2019 Sep 18.

[10] Brief introduction of epidemic situation of Class A, B and C infectious diseases in China in December 2020 [J]. Disease Surveillance, 2021,36(01):1.

[11]Nelson NP, Weng MK, Hofmeister MG, Moore KL, Doshani M, Kamili S, Koneru A, Haber P, Hagan L, Romero JR, Schillie S, Harris AM. Prevention of Hepatitis A Virus Infection in the United States: Recommendations of the Advisory Committee on Immunization Practices, 2020. MMWR Recomm Rep. 2020 Jul 3; 69(5):1-38.

[12]Meyer, Pamela, A, et al. Varicella Mortality: Trends before Vaccine Licensure in the United States, 1970-1994.[J]. Journal of Infectious Diseases, 2000.

[13]Gary s. Marshall. Translated by Zhou Zumu. Vaccine Manual: A Practical Guide for Clinicians [M]. 4th Edition. Beijing: Peking University Medical Press, 2014.

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During the Spring Festival this year, there were two war films in the film market, which triggered a movie-watching craze. The Battle at Lake Changjin’s sequel "Watergate Bridge of Changjin Lake" is based on large and medium materials, showing the "panorama" of the war; Sniper sees the big picture in a small way, which is more like a local "close-up" of the battle. The same theme of war, choosing the same schedule for release, all showed good box office appeal and word-of-mouth influence, breaking the previous market pattern of leading comedy films in the Spring Festival.

　　The theme of war has always been an important theme in film creation. In the film history of China, there have been many creative upsurge of war theme, and a number of well-known works have been born. However, for some time, domestic war films have fallen into a creative bottleneck. Some of them are full of bullets and gunfire, but they make people sleepy. There are also obvious traces of preaching, lacking the power to penetrate the hearts of the people and being "left out" by the market. From the "big" of The Battle at Lake Changjin series to the "small" of Sniper, what kind of transformation has taken place in domestic war films?

　　War movies are getting better and better, which is inseparable from the improvement of the film industry in China. The level of film industry is reflected in the typed creation, scientific and systematic production management and the application of new technologies. The creative experience of The Battle at Lake Changjin series shows that the same type of film can follow certain creative rules from script to production according to certain creative standards, and constantly replicate successful experiences to ensure sustainable production. The combination of technology and art is also an important standard of film industrialization. The Battle at Lake Changjin series created a breathtaking audio-visual experience for the audience with the help of high technology, and more than 90% of post-production and special effects technology were completed in China. At present, under the impact of online media, movies need to move towards a higher level of production, and movie audiences hope to get a completely different experience from other audio-visual platforms in the cinema. These changes urgently require filmmakers to lead the development of the industry with scientific and technological innovation. With the further improvement of film technology research and development capabilities, the unique charm of the big screen will further bloom.

　　War movies are getting better and better, which is inseparable from the improvement of China’s storytelling ability. Nowadays, war movies pay more and more attention to telling short stories in the big scene. It can not only "get both the big and the small", but also "see the small and view the big", which not only has a panoramic expression of the war process, but also vividly depicts the ordinary soldier. From this point of view, although there is no grand scene in Sniper, its characterization is deeply rooted in people’s hearts. In particular, the use of dialects, with mild comedy to describe the tragic core, so that one by one amiable and respectable image of China soldiers leap onto the screen. The cultural attribute of the film determines that it must bear the national spiritual and cultural value. Therefore, film creation should not only pursue the shock of the scene, but also the shock of the soul. When the technical means that directors can use are more and more advanced, they should also settle down and think about what kind of art form to use to recall the bonfire years and pay tribute to the "most lovely person".

　　Domestic films should not only base themselves on the domestic market, but also open their international horizons. What is worthy of recognition is that at present, while the domestic war films are promoting the main theme, the theme is no longer single, and the relationship between war and peace, war and people is deeply considered. Film art is a universal language and one of the best carriers to spread the story of China. China’s films still need to expand the breadth and depth of themes, strengthen international exchanges and cooperation, find the code of human empathy, and let the story of China really go to the world.

　　The Battle at Lake Changjin series and Sniper show us that war themes have a broad creative space. By February 9, 2022, the total box office (including pre-sale) of national cinema films exceeded 10 billion yuan, which shows the consumption potential of the film market. It is expected that China films will grow in the process of transformation, and achieve a double harvest of social and economic benefits with more acclaimed and well-received art works.

1905 movie network news The film directed by Guan Hu released a preview of "War Teenagers", focusing on the feelings and growth of two teenagers, Xiao Hubei and Xiao July, on the battlefield. Xiao July, played by Youhao Zhang, was shot in the head in an instant because he was concerned about the safety of the white horse. Xiao Hubei, played by Zhang Junyi, resolutely picked up a gun to "break the rear" for the big army after the death of his friend and brother. The teenagers in the war made the audience feel distressed and made people feel the cruelty of the war. The film has been released for 15 days, and the box office has now exceeded 2.1 billion, making it the first film in the world to break 2 billion in a single region in 2020.

Zhang Junyi Youhao Zhang forged a profound friendship because of the white horse.　

Battlefield teenagers look down on life and death, highlighting the cruelty of war

In the movie The Eight Hundred, Xiao Hubei played by Zhang Junyi and Xiao July played by Youhao Zhang left a deep impression on the audience. The two teenagers met on the battlefield and formed a short and profound friendship. Little Hubei, who has just entered the warehouse for four lines, is at a loss. He still doesn’t know what war means to him and this country.

Xiao July’s mind is pure, but he has despaired of life and death. It is only a matter of time before he dies. From a teenager’s mouth, he said frankly, "When I die, you will take my place", which makes people feel unexpected and tragic. And this sentence also became a prophecy. Xiao July was instantly hit by a glance at the white horse in the gunfire. This scene made Xiao Hubei stand still and made the audience in front of the screen unbelievable. The cruelty of life and death on the battlefield was heartbreaking.

Small Hubei and small July are different from other people’s teenage mentality, which is particularly valuable on the battlefield, which also makes them cherish each other all the more. Zhang Junyi said that Xiao Hubei "became more determined in mentality after the death of his only friend in Xiao July". In the end, he abandoned the hope of survival and picked up a gun to fight the enemy to the end. Youhao Zhang also bluntly said, "Every time I play with’ Little Hubei’, I can feel the growth of a 13-year-old child in these eight or nine months". The pure white horse in the film is the medium to enhance their friendship, the sustenance of the two teenagers’ spirit, and also represents eight hundred heroes’s indomitable will.

The strong appeal of the film attracted the audience to salute spontaneously.　

The Eight Hundred became the first film to break 2 billion in a single region of the year.

The Eight Hundred’s sacrifice in July also made many people cry. Some viewers expressed their distress that "they are just children, but they talk about life and death as usual." Some viewers felt that "a teenager with a sunny smile just fell in a pool of blood, and there was more than one such teenager in the war." The Eight Hundred’s meticulous portrayal of characters immersed many audiences. Some audiences saluted the screen silently and solemnly after the movie, including veterans, white-haired old people and even some children. Everyone expressed their respect for the soldiers who defended their country in the most simple and sincere way.

While gaining word of mouth, The Eight Hundred’s box office performance is also very bright. It won 2.1 billion box office in 15 days, becoming the first film in the world to break 2 billion in a single region in 2020, and broke many annual box office records in one fell swoop. As the first domestic commercial giant released after the resumption of work, The Eight Hundred’s driving effect on the film market is obvious to all, greatly boosting the confidence of the industry.

Overseas, The Eight Hundred has also made great achievements, with North America, Australia and New Zealand sold out many times on the first day of release, and Canadian films opened in the same period ranked first at the box office. Australia and New Zealand ranked first in the single-room box office on the first day, and second in the total box office of opening films in the same period. The global popularity has attracted great attention from overseas authoritative media such as Hollywood News Frontline, Forbes, Variety and Hollywood Report, and was rated as "a great impetus to the film industry" by Hollywood Report.

It’s hard for people who used to be 4S shops to imagine that today’s shopping malls will become the first entrance to buy cars-in Heshenghui, Chaoyang District, Beijing, the battle for new energy brands is on the verge.

According to the actual visit of Sina Technology, up to now, there are not only mainstream new car-making forces such as Weilai, Ideality and Xpeng Motors, but also new power brands of the second echelon such as Hechuang Automobile, Nezha Automobile, Horizon Automobile and Weimar, as well as new energy brands launched by traditional car companies such as Krypton, SAIC Chase, Extremely Fox and Lantu.

▲ Hesheng Huilantu Exhibition Hall

"After the contract of Weilai and Hechuang expires, they will also move to the fifth floor to form a joint display with other brands." Sina Technology learned from Heshenghui and several new energy sales offices that the fifth floor of Heshenghui will be the area where new energy vehicles will be displayed.

Sina Technology found in Weimar Automobile official website that Weimar Automobile has 24 "4S" outlets in Beijing. Of all the outlets, only Heshenghui Store is on the fifth floor, and the others are on the first floor.

Xpeng Motors official website shows that up to now, Xpeng Motors has 20 experience centers, flagship stores and service centers in Beijing, and only Heshenghui experience store is located on the fifth floor. Previously, the Heshenghui Experience Center in Xpeng Motors was located at the entrance of the south gate on the first floor of Heshenghui, adjacent to Costa Coffee, and now it has become a clothing brand store.

▲ Xpeng Motors Exhibition Hall on the fifth floor of Heshenghui

"We have moved to the fifth floor for more than a month, which really caused some troubles in the early days." A salesperson of Xpeng Motors Heshenghui Experience Center said that a customer came to Heshenghui again a few days after booking a car and saw that the Xpeng Motors store was gone. "He quickly called me and asked if we were out of business."

As a last resort, the staff of Xpeng Motors Heshenghui Experience Center can only hang a notice board at the original store address, reminding customers that the store has moved to the fifth floor.

"Now customers basically know this information, so we removed the signboard." The aforementioned Xpeng Motors salesperson said. However, in comparison, the scale of Xpeng Motors’s exhibition hall on the fifth floor has shrunk a lot compared with the experience center on the first floor.

Heshenghui is obviously not ready for this change. Sina Technology saw on the information guide board on the first floor that Xpeng Motors is still on the first floor, and there are Hechuang Automobile and Weilai Automobile on the same floor.

▲ Heshenghui Weilai Space

On the information guide board, Sina Technology found that the information on the fifth floor has not been updated, even though nine new energy automobile brands have gathered on the fifth floor. On the WeChat service number of Heshenghui, the floor information pushed in April this year is still consistent with the information guide board on the first floor. Even when Sina Technology asked the service desk, it was told that "there is a temporary auto show on the fifth floor."

"We all moved up in June and July, and Heshenghui simply renovated the atrium on the fifth floor to accommodate the exhibition hall of new energy vehicles." A new energy brand salesperson of a traditional car company told Sina Technology.

Sina Technology visited the fifth floor of Heshenghui and found that Lantu Automobile, Xpeng Motors Automobile, Weimar Automobile, Tianji Automobile, Extremely Fox Automobile and Nezha Automobile were adjacent to each other near the cinema, among which Tianji Automobile had a large exhibition area and a reception area on the second floor. The booths of Nezha Automobile and Weimar Automobile are smaller. Among them, Nezha Automobile and Lantu Automobile are adjacent to each other, because the logos are similar, so it is even difficult to distinguish them without paying attention.

▲ Automobile exhibition area on the fifth floor of Heshenghui

On the other side, the exhibition halls of LI, Krypton and SAIC Chase are scattered around the Children’s Park. Similar to Weimar, only one new energy vehicle is displayed.

Sina technology learned from a number of new energy brand sales staff that all major brands began to move to the building in June this year. "After the contract of Weilai and Hechuang expires, they will also move to the fifth floor to form a joint display with other brands." These sales staff and the staff of Heshenghui all said that the new energy brands will be on the fifth floor in the future.

The sales staff of a new energy automobile brand, this arrangement is mainly related to the relevant policies in Chaoyang District, Beijing.

In March this year, Beijing announced the completion of the Beijing New Energy Vehicle Exhibition and Experience Demonstration Center by the end of May. The newly established Beijing New Energy Vehicle Exhibition and Experience Demonstration Center has become a new energy vehicle landmark demonstration project that provides citizens with many functions such as display, sales, test drive experience, knowledge classroom and cultural and creative interaction.

▲ The polar fox exhibition hall and the skyline automobile exhibition hall on the fifth floor of Heshenghui.

According to reports, Beijing New Energy Automobile Exhibition Experience Demonstration Center was planned in Beijing for one year. After many site selections, it was finally decided to settle in the exhibition center on the fifth floor of Heshenghui Shopping Mall.

Heshenghui Shopping Mall has obvious location advantages and is built on the subway, but the rent is slightly lower than that of SKP, Huamao and other shopping malls in the north. West of the international trade circle; East of Baiziwan and Sihui. Surrounded by high-end residential areas including Jinmaofu, Pearl River Dijing and R&F City.

A salesperson of a certain brand told Sina Technology that Heshenghui is really easy to attract some customers with higher net worth. "I once sold three of our high-priced models in a few months, and the price was nearly 400,000 yuan. The corresponding customers were an Internet company executive, a luxury brand owner born in 1996 and a retired middle-aged man." He said.

However, he also expressed some concerns. "I am worried that after moving to the fifth floor, I will not be able to attract some high-net-worth customers, thus selling high-priced models; Of course, the large flow of people is still guaranteed. " He said. Sina Technology has seen that the brand’s exhibition hall still has high-priced models on display.

It coincides with the holiday meal, and the flow of people on the fifth floor of Heshenghui is greater than before. Sina Technology immediately interviewed several consumers who went to the exhibition halls of different new energy brands to see cars, and they all expressed a view that it is difficult to make a decision when buying a car as a big item, while waiting for a meal for almost two hours.

"It’s true that the flow of people is bigger. After all, it’s a dining area, but more people have nothing to do for almost half an hour while waiting for dinner. Looking around, they are not real customers with purchase intentions. Now we are doing brand awareness and sales leads." A salesperson told Sina Science and Technology that, by comparison, salespeople are not so busy during holidays.

Sina Technology met a father who came to experience Krypton 001 with his children in the Krypton exhibition area. During the conversation, the father said that it was time to queue up for dinner, so he took his children to experience these new brands of vehicles, because it was too short to send them to the amusement park and it was a waste of money. It was not until the end that he showed his identity. In April this year, he set his pole to Krypton 001, and now he is only waiting to pick up the car. When he left, he did not forget to ask the staff of the polar booth, "After waiting for half a year, can you pick up the car on time?"

▲ The polar car exhibition hall on the fifth floor of Heshenghui is located next to the Children’s Paradise.

Except for Sky Auto, Weimar Auto, Nezha Auto, etc., which have not seen consumers entering the store, Sina Technology found through observation that almost every consumer has entered the store for less than 10 minutes, and the sales staff can only actively accumulate sales leads, ask for the contact information of the consumers entering the store or add WeChat.

"Of course, moving to the fifth floor also has the advantage that the rent is lower than that on the first floor. Some new energy brands can’t sell many cars a month, and renting the exhibition hall on the first floor is purely burning money. " A salesperson of new energy vehicles told Sina Technology.

As many new energy brands have moved from single-family buildings that were originally set up in the suburbs or far away from the city center to shopping malls in the city center, the rent of the first floor exhibition hall has also been pushed up. After the high rent, many brands choose to walk on two legs, opening service stores such as service centers and delivery centers in the suburbs, and opening smaller brand experience centers and exhibition halls in urban business districts.

Tesla is the leader of new energy automobile brands entering shopping centers. In 2013, Tesla opened its first experience center in China market in Qiaofufang Grassland. According to some Tesla employees, the annual rent of the store is in the order of 10 million yuan. About six years later, Xpeng Motors opened an exhibition hall next to Tesla Qiaofufang Grassland Experience Center, which was less than 20 meters apart.

These Tesla employees also revealed that after 2020, Tesla had planned to open a global flagship store in Sanlitun, and will gradually replace the Overseas Chinese Fufang Grassland Experience Center to reduce the rental cost. But in the end, Xpeng Motors beat Tesla at a higher price and opened a flagship experience center in Sanlitun Garden.

This is just a microcosm of new energy brands rushing to the core business circle and expanding brand awareness. Behind this competition is the fast-growing new energy vehicle market in China.

According to the China Automobile Industry Development Annual Report (2021) recently released by the Ministry of Industry and Information Technology, in 2020, the sales volume of new energy vehicles in China reached 1.367 million, up 10.9% year-on-year, exceeding 1 million for three consecutive years, showing a sustained high-speed growth trend, ranking first in the world for six consecutive years.

According to the data of the Federation, in the first half of 2021, the wholesale and retail of new energy vehicles has exceeded one million. From January to June, the wholesale of new energy passenger cars in China was 1.087 million, a year-on-year increase of 231.5%; The retail sales of new energy vehicles in China reached 1.001 million, up 218.9% year-on-year. In just eight months, the sales volume of new energy vehicles in China has surpassed the annual sales volume in 2020.

With the General Office of the State Council issuing the New Energy Automobile Industry Development Plan (2021-2035) at the end of 2020, many new energy automobile brands regard 2025 as the first window of China’s new energy automobile development stage-by 2025, the sales of new energy vehicles will reach 20% of the sales of new vehicles, and according to the scale, the sales of new energy vehicles in 2025 will be about 5 million.

However, many new energy brands are more optimistic about this figure, and thus carry out the expansion plan of sales network.

Xpeng Motors’s financial report for the second quarter of 2021 shows that 40 experience centers and service centers were added in Xpeng Motors in the first half of this year. Correspondingly, Xpeng Motors’s sales and administrative expenses remain high, contributing most of the losses. In the second quarter, Xpeng Motors’s sales and administrative expenses reached 1.031 billion yuan, an increase of 550 million yuan.

However, just after the release of the financial report, He Xiaopeng, the chairman of Xpeng Motors, said ambitiously that Xpeng Motors would increase the target of opening 300 new sales stores by the end of the year to more than 350.

By the end of August, LI had 114 retail centers nationwide, covering 69 cities. LI President Shen Yanan once revealed in an interview that LI plans to reach 200 retail centers nationwide this year, covering 100 cities.

When Sina Technology visited other shopping malls, it found that many retail centers in LI were under renovation. For example, in Qinghe Colorful City, LI set up a booth on the first floor, and a LI retail center was under renovation not far from the booth. This is also considered to be LI’s preparation for the listing of more models. Currently, there are only 2021 Li ONE models on sale in LI.

▲ Qinghe Colorful City is an ideal retail center under renovation.

Li Xiang, the founder of LI, once revealed LI’s product update plan. From 2022, LI will release at least two new products to the market every year, and will start to deliver pure electric products in 2023.

Sina Technology has seen in Xpeng Motors and official website, LI that both marketing and sales jobs are the most demanding jobs, with more than 430 jobs in LI and 610 jobs in Xpeng Motors. Others, such as Sky Auto, Weilai Auto and Nezha Auto, also have recruitment requirements for sales (consultant) positions in direct stores.

In addition to the new forces of building cars, the new energy brands of traditional car companies have gradually abandoned the traditional 4S shop model and set up brand experience stores instead, pulling in the distance from consumers. According to official data, Beiqi’s new energy brand Polar Fox plans to open 100 stores in 2021 and 150 stores in 2022. Lantu, a new energy brand owned by Dongfeng Motor, plans to open 40 direct experience stores in China this year.

▲ The Extreme Fox Experience Store in Qinghe Colorful City

In the face of more and more expensive rents, new energy automobile brands that need continuous expansion cannot stop the pace of rushing to the beach shopping center. Because the target group of new energy automobile brands has a high degree of overlap with the target group of shopping centers.

According to the data of Ai Media Consulting, users aged 26 to 45 will be the main force among new energy vehicle users in China in 2020, accounting for 76.09%. The White Paper on Commercial Attraction of Key Cities in China in 2020 published by Tencent Map shows that the age group of 26 to 45 is also the main group of visitors to key shopping malls in China in 2020, accounting for 58.33%.

"The collected sales leads may be repeated for 10 days and a half months in the past (on the first floor), but now it is shortened to 3 days, at most one week. If there is a new test drive to the store or there are activities, it will be more frequent." A salesperson who has moved from the first floor to the fifth floor of Heshenghui said that this is an obvious change in his work, because the time spent dealing with consumers is too short now, and he can only deepen his impression through follow-up communication.

The truth that new energy automobile brands compete for shopping centers is concentrated on the fifth floor of Heshenghui. However, whether on the first floor or on the fifth floor, for new energy automobile brands, it is inseparable from shopping centers, and money burning continues.

　　The tribute drama "Pentium Times" is currently being broadcasted by Oriental TV. Recently, the leading actor and heroine David and Rulu were interviewed by the media WeChat. Among them, Rulu plays a fighting heroine. She said that although she has her own performance, the biggest difference compared with the role is that she lacks military temperament. Therefore, in order to better fit this role, Rulu cut off a long hair, and David, the leading actor, also reduced her weight to be thinner than when she was in college.

　　■ New Express reporter Zeng Le

　　Rulu: This role is very different from Hua Fei.

　　Jin Brilliant, played by Rulu in the play, is the first generation locomotive builder in China, and also a fighting heroine who is dedicated to the public and has no self-interest. Such a character is particularly easy to fall into the traditional model of "Gao Daquan". Personally, Rulu thinks that he is still very suitable for the main theme drama. "Maybe it’s my image, and I’m not particularly foreign and fashionable. I feel very comfortable playing this kind of drama." She particularly emphasized that this role does not have the so-called image of Gao Daquan. She has advantages and disadvantages, loveliness and shortcomings.

　　Some viewers used "female Zhang Fei" to describe the new role of Rulu. Jiang Xin smiled. She thought that she was not so much a "female Zhang Fei" as a "female version of Shi Guangrong". "What impressed me most was the identity of a soldier. I always wanted to play a soldier, and I always wanted to play a uniformed one. I didn’t expect this soldier to be so cute and beautiful."

　　David: Losing weight is thinner than in college.

　　Chang Hanqing, played in David’s play, is a doctor who returned from studying abroad. For the sake of new China’s locomotive career, he went back to China without hesitation and overcome all difficulties. This role represents the first batch of engineers in New China who have worked hard all their lives for the cause of electric locomotives. David said that what impressed him most about the role was foresight, persistence in dreams and single-mindedness in feelings. "For the electric locomotive business in new China, his personal development, status and safety can be abandoned, which is very touching."

　　Electric locomotive engineer is a highly professional profession. In order to show Chang Hanqing’s elegant demeanour, David specially consulted real electric locomotive engineers to understand their life and work, and also consulted a lot of information about the first and second generation electric locomotive engineers in New China. He asked himself not only to memorize a large number of technical terms and foreign languages involved in the play, but also to understand the meaning. There are some professional symbols in the script, which are neither letters nor numbers. When he first saw them, he couldn’t find a way to start. Therefore, he specially consulted an expert from the Ministry of Railways to solve the problem of how to pronounce them.

　　He also said that he was just in his twenties. In order to be close to the people of that era, he began to implement a strict weight loss plan before joining the group. "It took about ten days to lose weight to 74 kilograms, which was even thinner than that of college."

　　When it comes to cooperation with Rulu, David said that the encounter between the two people in the play is "Mars hits the earth", and if the lines in the play are used as a metaphor, it is "steak with stinky tofu". He praised Rulu’s good acting skills and made special efforts: "We will monitor each other’s weight loss achievements by acting well and losing weight, and also lead the crew to set off a weight loss plan for all, insisting on eating only boiled water every day."